Tag Archives for " RachelintheOC.com "

Awhile back, I wrote an article, Branding 101, which detailed the basics for writers what branding is all about. Read that first if you haven’t yet, then come on back. over. This branding article by professor, author, and Forbes writer David Vinjamuri is also quite helpful. What Do You Think Branding Is? In talking with […]

If you are a nonfiction or memoir author, one of the issues I hear from multiple authors (and experienced myself) is giving ourselves permission to write the hard stuff. Many people will never put pen to paper because sharing the intimate details of their lives or a particular experience is simply too terrifying (or painful) […]

*Updated 2019* (This post is for those in need of understanding book marketing. We’re not here to discuss the craft and art of writing, which is another subject entirely, and something, I would hope, each author has spent many hours on already.) Every day I hear prickly, sometimes even angry authors, discussing the evils of […]

“The greater danger for most of us isn’t that our aim is too high and miss it, but that it is too low and we reach it.” ~ Michelangelo Most writers (myself included) find it difficult to stick to any kind of a writing plan, especially as the year goes by. Well, let’s make a […]

How much impact does your author platform have on book sales? People ask me this all the time — they want hard numbers. Author: If I tweet about this or that for three months, if I post on my Facebook page about my book or share a few reviews, if I share a recipe board […]

While I primarily write for authors, this article can really apply to anyone, because I see this daily from people and sometimes, if I’m truly honest with myself, I have to kick my own ass. We all have opportunities daily to achieve some kind of goals, whether it’s running that extra mile, eating less, writing […]

How Do I Market My Book, Anyway? You’re still confused about how to market your books, your blog, or your business. You’re busy with your day job, family, and writing. You’re tired, overwhelmed, and want someone to do it all (whatever ‘all’ means) for you, but you can’t afford it. Sound familiar?  It should, because […]

*updated 2017 Your Books Aren’t Selling “My sales are awful, and I’ve done everything. I give up.”  I heard this from three authors this week, and it’s not an uncommon sentiment right now. As a bestseller author, former imprint director, book manager and book marketing consultant, my first questions are always: What do you mean […]

I write many guest posts and articles which are shared on big-name sites like Huffington Post, Good Men Project, Feminine Collective, and IndieReader.com. This didn’t happen because I tripped over these sites — it happened because I’ve been writing professionally about social media, branding, and book marketing since 2009, I submitted my work repeatedly (and faced […]

I did a webinar a few days ago for my publisher, Booktrope, about book marketing tips. The biggest question authors have is this: how can I market my books without spamming “Buy my book!” constantly on Twitter, Facebook and other channels? It’s a valid question, because as readers ourselves, we feel the bombardment fatigue. As […]