Posts Tagged ‘Sales’
How To Effectively NOT Sell Your Book
How To Effectively NOT Sell Your Book Last week I wrote about the three-step process to marketing your book. This week we focus on sales. First, let’s explain the difference between marketing and sales: Marketing is everything that you do to reach and persuade prospects. The sales process is everything that you…
Read MoreTOP 5 LESSONS FROM BOOKEXPO AMERICA 2012 (BEA12)
TOP 5 LESSONS FROM BOOKEXPO AMERICA 2012 (BEA12) I’m just home from #BEA12 (Book Expo America 2012) in New York City and I’d like to share with you a few insights and observations (beside the fact that their WiFi sucked): 1) WHY INDIES MATTER was the first panel discussion I attended, hosted by…
Read MorePLEASE: DO NOT SPAM ANOTHER LINK UNTIL YOU READ THIS!
PLEASE, DO NOT SPAM ANOTHER LINK UNTIL YOU READ THIS! In our current economy, the urgency to sell our product or service can overtake our ability to do most anything else. Financial obligations don’t just disappear the way many of our jobs, or prospects for business, have. Bills and taxes wait for no one.…
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