By Rachel Thompson | Author Marketing
In a previous post, I discussed how to pre-market your book and create buzz. Many writers are tentative about this process: how can I market a book that doesn’t exist yet? Oh, but you can, and today I’m going to share with you: specific, practical ways to do exactly that, when to start, and the […]
By Rachel Thompson | Blog
Did you do Part 1 of the social media clean-up yet? If not (and come ON already, why not? It’s not like you have writing or work to do. I mean), get on with it already. If so, yay you! I covered key updates on Twitter, Facebook, and Pinterest. Here’s your next assignment, should you […]
By Rachel Thompson | Blog
It’s the end of the year, so why not take a little downtime (haha, what’s that) and clean up your author bios and social media accounts? Is it worth the time? Well, let me put it this way: don’t you want to connect with readers, aka people who will buy your book? Additionally, clean up […]
By Rachel Thompson | Blog
Twitter is a terrible selling channel… IF your goal is to spam your book links up there and hope for the best. Most writers write their book and then realize, oh hey, there are millions of potential readers just waiting to buy my book. I’m gonna tell them all about my book by repeatedly sharing […]
By Rachel Thompson | Blog
On our last #BookMarketingChat, we welcomed marketing consultant Jacob Warwick, who focused on writing for large publications. Jacob is a Forbes 30 Under 30 Finalist, and has been published in Forbes, Entrepreneur, Convince & Convert, Content Marketing Institute, and MarketingProfs. Find out more about Jacob at ThinkWarwick. Writing for large publications is a great way to round out your author […]
By Rachel Thompson | Author Marketing
I don’t know about you, but I receive hundreds of AutoDMs (automated direct messages) on Twitter, or private messages on Facebook, or private messages on Instagram, or emails, or some kind of autogenerated spam repeatedly, throughout each day, everywhere from authors: Can you please review my book? Can you enter my giveaway? Can you follow […]
By Rachel Thompson | Author Marketing
Content marketing. It’s not a term most writers are familiar with, likely because anything with the term ‘marketing’ in it makes us want to run away and cower in the safety of our tried and trusty pens and pads. Besides, we are writers. We want to create art. Why do we need to do any […]
By Rachel Thompson | Author Marketing
Awhile back, I wrote an article, Branding 101, which detailed the basics for writers what branding is all about. Read that first if you haven’t yet, then come on back. over. This branding article by professor, author, and Forbes writer David Vinjamuri is also quite helpful. What Do You Think Branding Is? In talking with […]
By Rachel Thompson | Author Marketing
Are you failing at book marketing? You’re not alone. I hear this from authors daily. I’ve gleaned a lot of information on author behavior over the years and especially with the free 30-day book marketing challenge I started on a year ago last February (if you missed out, you can purchase the book which has […]
By Rachel Thompson | Author Marketing
What differentiates authors who succeed from those who don’t? It’s a secret you already know: Do the work. There’s no getting around it, and for those of us who love what we do, we don’t want to! We are fascinated by the process of writing and publishing, sales and marketing, and really anything that has […]