By Rachel Thompson | Author Marketing
“Which one social media channel will net me the most book sales?” an author asked me recently during my new weekly #BookMarketingChat (join any Wednesday on Twitter, 6pm pst/9pm est simply by typing in the hashtag). Well, it’s not that easy. Wouldn’t it be great if we could just go to say, Facebook, because […]
By Rachel Thompson | Blog
While I primarily write for authors, this article can really apply to anyone, because I see this daily from people and sometimes, if I’m truly honest with myself, I have to kick my own ass. We all have opportunities daily to achieve some kind of goals, whether it’s running that extra mile, eating less, writing […]
By Rachel Thompson | Author Marketing
The Art of the Hustle I had a really good conversation with top music industry veteran, Rodney Alejandro, this week about music and books, and how [share ]the art of the hustle is completely different for recording artists vs. authors.[/share] The mindset is polar opposite. If an artist wants to make it, there’s none of […]
By Rachel Thompson | Author Marketing
Updated September 2019Where can I find readers? someone asks me at least once daily.Who is your demographic? Most authors have no idea.How do I connect with them? What’s the best channel?Is Social Media just for teens?It’s not a mystery, but it does take some research, effort, and digging to answer these questions. And no, social is […]
By Rachel Thompson | Author Marketing
How Do I Market My Book, Anyway? You’re still confused about how to market your books, your blog, or your business. You’re busy with your day job, family, and writing. You’re tired, overwhelmed, and want someone to do it all (whatever ‘all’ means) for you, but you can’t afford it. Sound familiar? It should, because […]
By Rachel Thompson | Author Marketing
Fabulous guest post by Author Assistant Melissa Flickinger! Read and learn! On any given day, thousands of people receive multiple invites to Facebook events. Just this week alone, I was invited to over twenty Book Release Day events! And in 2015, I hosted plenty of them myself. Here are a few things I’ve learned on setting […]
By Rachel Thompson | Blog
I write many guest posts and articles which are shared on big-name sites like Huffington Post, Good Men Project, Feminine Collective, and IndieReader.com. This didn’t happen because I tripped over these sites — it happened because I’ve been writing professionally about social media, branding, and book marketing since 2009, I submitted my work repeatedly (and faced […]
By Rachel Thompson | Blog
In case you missed my last few posts on book marketing, I’ve collected them for you here. NOW is a great time to get your act together for the holidays, the week after, and the first few weeks of January, when people have gift cards, new Kindles and iPads, eReaders of all kinds, and time […]
By Rachel Thompson | Author Marketing
In my post last week, I discussed part one of essential book marketing tips you need to know now (social media, blogging, email marketing, and advertising) in detail. Read that first, and then join us here for part two. Today, I’ll review: promotional tools, groups, street teams, and blog tours. Let’s deconstruct. PROMOTIONAL TOOLS It’s […]
By Rachel Thompson | Author Marketing
I did a webinar a few days ago for my publisher, Booktrope, about book marketing tips. The biggest question authors have is this: how can I market my books without spamming “Buy my book!” constantly on Twitter, Facebook and other channels? It’s a valid question, because as readers ourselves, we feel the bombardment fatigue. As […]