The Top 5 Twitter Memes Authors Need To Know

The Top 5 Twitter Memes Authors Need To Know    Let’s get this out of the way first: it’s pronounced meme, like theme. Here, listen to this: http://youtu.be/3dErjFPTarc (it’s Greek — go argue with them).   Meme can mean a lot of things, like a viral pic (remember ‘ridiculously photogenic guy?’), video (the infamous RickRoll),…

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TOP 5 LESSONS FROM BOOKEXPO AMERICA 2012 (BEA12)

TOP 5 LESSONS FROM BOOKEXPO AMERICA 2012 (BEA12)    I’m just home from #BEA12 (Book Expo America 2012) in New York City and I’d like to share with you a few insights and observations (beside the fact that their WiFi sucked):   1)   WHY INDIES MATTER was the first panel discussion I attended, hosted by…

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YOU ARE BORING AND YOUR BLOG PUTS ME TO SLEEP

YOU ARE BORING AND YOUR BLOG PUTS ME TO SLEEP   Are you boring?   I don’t mean in a ‘my personality sucks, I need a makeover,’ kind of way. (You’re on your own there.)   I mean, why should we click on your blog posts? Leave a comment. Follow you on social media?  …

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PLEASE: DO NOT SPAM ANOTHER LINK UNTIL YOU READ THIS!

PLEASE, DO NOT SPAM ANOTHER LINK UNTIL YOU READ THIS!   In our current economy, the urgency to sell our product or service can overtake our ability to do most anything else. Financial obligations don’t just disappear the way many of our jobs, or prospects for business, have. Bills and taxes wait for no one.…

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VISUAL SOCIAL MEDIA YOU SHOULD BE USING NOW

VISUAL SOCIAL MEDIA YOU SHOULD BE USING NOW   I was lucky enough to be one of the 600+ people who attended the first (I’m sure to be annual) #OCSMS aka Orange County Social Media Summit this past Friday (see RachelintheOC.com blog for details).   I’d like to focus on some of the cool stuff…

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WHY I WON’T RETWEET YOU

WHY I WON’T RETWEET YOU.     There are two main reasons I won’t retweet you.   1)    Are you presumptuous? 2)    Are you rude?   If you want a RT of your article or book link, and send it with a link on my stream or in DM, chances are I won’t.   (On…

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HAS TWITTER LOST ITS MOJO, BABY?

HAS TWITTER LOST ITS MOJO, BABY?   Or have you?   If you’ve read my last few posts or heck, read your stream lately (or listened to anyone on Facebook), it certainly seems so; what with the hackers, spammers, automation, and, as someone (whom I greatly respect) said recently in an article, ‘branding is ruining…

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