Posts Tagged ‘Social media’
This is the Reason You Need to Create Visuals Now
Creating visuals is pretty easy, but it’s something many authors are confused about and aren’t sure it’s worth it. According to Buffer, it’s totally worth it. Photos average a 35% boost in retweets (Source: Buffer). Some sources say up to a 150% boost! In addition, Blog posts with images receive 94% more views than those…
Read MoreSocial Media Scheduling Tools for Authors by @K8Tilton
(From guest Kate Tilton, updated 2016 by Rachel) Ever feel like there is no way you can manage all your social media accounts, let alone post regularly to each? Ever wonder how some authors seem to be on social media ALL the time? Introducing social media scheduling tools, your key to managing your accounts…
Read MoreThis Is The Reason Your Author Platform Impacts Book Sales
How much impact does your author platform have on book sales? People ask me this all the time — they want hard numbers. Author: If I tweet about this or that for three months, if I post on my Facebook page about my book or share a few reviews, if I share a recipe board…
Read MoreDon’t Make These 5 mistakes When Querying Agents and Publishers w/ @EvatopiaLit
Please welcome guest author, Margery Walshaw, founder of Evatopia, Inc., a multi-media company with divisions supporting literary management, publishing, and marketing. Clients range from individuals to major publishing firms. As Principal of Evatopia, Margery has served as an editor and publicist to novelists who are published by Berkley, Simon & Schuster, St. Martin’s Press, and Scholastic.…
Read MoreHow Can #BookMarketingChat Help You Sell More Books?
Easy. Just by attending the chat each week on Wednesdays (6pm pst/9pm est), you’ll learn numerous ways to market your books and it costs you nothing but an hour. No money. No hidden charges. Nada. **I do not cover book creation in a marketing chat, however, I cannot stress enough that your book must be…
Read MoreBranding 101 For Authors: What you Need to Know
(Updated June 2019) I want to discuss a basic concept that seems to confuse most authors: branding. Branding sounds like one of those scary, nebulous marketing terms that threaten to suck out your soul or turn you into The Borg. It’s not. Branding really comes down to managing expectations. Let’s deconstruct. **Note: This discussion does…
Read MoreThree Reasons Why Branding Shouldn’t Make You Lose Your Sh*t by @CStreetlights
Three Reasons Why Branding Shouldn’t Make You Lose Your Sh*t If you’re like me you were probably resistant to the idea of “building your brand.” A lot of writers are – no judgment here. In fact, tell me if any of this sounds familiar: “I don’t want to become fake to my readers.” “I…
Read MoreIs Your Use of Social Media Marketing Efficient? by @wendygarfinkle
Being a published author means stepping into the world of marketing, specifically, online social media marketing. Yes, there abound opportunities for in-person marketing – book launches, author readings, book fairs, author/reader mingling events…and the list goes on. But most of us cannot afford the money or time needed to attend most of the in-person author…
Read MoreHow You Are Getting In Your Own Way Every Day and How To Stop Now
While I primarily write for authors, this article can really apply to anyone, because I see this daily from people and sometimes, if I’m truly honest with myself, I have to kick my own ass. We all have opportunities daily to achieve some kind of goals, whether it’s running that extra mile, eating less, writing…
Read MoreWhat is The Art of the Hustle and Why it Matters
The Art of the Hustle I had a really good conversation with top music industry veteran, Rodney Alejandro, this week about music and books, and how [share ]the art of the hustle is completely different for recording artists vs. authors.[/share] The mindset is polar opposite. If an artist wants to make it, there’s none of…
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