Posts Tagged ‘Social media’
The Best Way to Use Social Media To Sell Your Books
(This post originally appeared on Girlfriends Book Club. Republished with permission.) I’m often asked this question, as both a successful author and book marketer, and my answer is always the same: don’t use social media to sell books. [share ]Social media is social, not selling[/share]. If you plan to sell a whole bunch of…
Read MoreHow To Create Content People Care About by @K8Tilton
Ina Smith Zajac asked, “How to write blog content people actually care about?” The answer is simple, write valuable content for your audience. But what does valuable content look like? What does your audience look like? Let’s break it down. Step One – Know Your Audience This is always the first step. It is also…
Read MoreNot Selling Books? How To Change That Today!
Book marketing is a challenge, an art, either the bane of your existence or how you make your living. I try anything and everything to sell my books, and share those experiences here with you; I also love to learn from you all what you’ve tried in your book marketing and selling activities, and love to…
Read MoreWhy I Use Different Social Media Networks (And You Should Too) by @K8Tilton
Peter M. Olsen asked, “Do more social media accounts oversaturate the product, or in my case, me?” which got me thinking about how we choose our social media channels. With new social media channels popping up every day, knowing the ‘why’ behind our choices is more vital than ever. Why most people choose a social…
Read MoreFacebook OR Twitter? Here’s Why You Should Choose Both!
In my new series on answering YOUR questions, Morgan Dragonwillow asks: If you could be only on one, Facebook or Twitter, which would you choose and why? Well, it all depends on what your goal is. Want to build relationships AND improve your overall SEO (Search Engine Optimization)? Twitter. Want to build relationships but are not all…
Read MoreThe Reason Authors Must Be Genuine on Social Media by @K8Tilton
When I teach social media, I give authors tips on how to manage social media so it doesn’t become overwhelming, step-by-step guidance on how to navigate each channel, and advice on what type of content to share. But what I can’t teach is how to be genuine. Being genuine is one of the most important…
Read MoreHow to Find Your Audience Online by @nblackburn01
Kerry Gans asked, [share ]“How can an author find an online audience?” [/share]Today, I am going to not only discuss the basics that we all know about, but I am going also going to talk about some sites that authors may not be familiar with: Snapchat, Pinterest, and Instagram, which are considered to be soft…
Read MoreThis is The Reason You Need To Focus Your Content To Sell Books
I wrote a post over on my author blog RachelintheOC.com about how self-promotion sucks because, in all likelihood, you’re doing it wrong. Maybe you’re not and you can relax and not yell at me, so go sit down and take some deep breaths. But if you are one of those annoying authors who is repeatedly…
Read MoreMeasuring Social Media ROI by @nblackburn01
Nanea Hoffman asks “How to measure reach on various social platforms. What is the best way to do this?” The Author CEO, Naomi Blackburn, explains social media ROI. [share ]Marketing is one of the most difficult areas to measure ROI (return on investment)[/share], but don’t fret, it isn’t impossible. There are several tools authors can use…
Read MoreSocial Media Necessity for Authors by @nblackburn01
LB Dunbar (@lbdunbarwrites) asks “Where to find potential readers…is it really FB, Twitter, FB groups?” AuthorCEO Naomi Blackburn explains. One word…YES! Let’s break it down. One of the things I tell every client is that being an indie author (heck, any kind of author) is a business. To be successful a business must have visibility.…
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