Tag Archives for " twitter tips "

It’s the end of the year, so why not take a little downtime (haha, what’s that) and clean up your author bios and social media accounts? Is it worth the time? Well, let me put it this way: don’t you want to connect with readers, aka people who will buy your book? Additionally, clean up […]

Easy. Just by attending the chat each week on Wednesdays (6pm pst/9pm est), you’ll learn numerous ways to market your books and it costs you nothing but an hour. No money. No hidden charges. Nada. **I do not cover book creation in a marketing chat, however, I cannot stress enough that your book must be […]

Most authors new to social media are usually at a loss for content — what am I supposed to tweet about? is a question I hear a lot. Twitter seems to especially confuse people. The short format doesn’t allow for pontification, so you need to learn to express yourself in a short and sweet manner (a good […]

Nanea Hoffman asks “How to measure reach on various social platforms. What is the best way to do this?” The Author CEO, Naomi Blackburn, explains social media ROI. [share ]Marketing is one of the most difficult areas to measure ROI (return on investment)[/share], but don’t fret, it isn’t impossible. There are several tools authors can use […]

Today we have a guest post from my author assistant Kate Tilton! This is Kate’s second time on the blog. I’m sure some of you remember her from her author assistant post (and if you don’t know what I’m talking about, you should check it out here.) Please give a warm welcome to Kate with […]

Is it possible to actually benefit from engaging in a flame war? I’ve always said no. The professional in me says walk away, take it off the net, block or avoid. Negativity doesn’t help anyone. And that’s been my story every since entering the fray back in 2008 when I started my author blog, RachelintheOC.com. […]

Please welcome my favorite hottie (and brilliant marketer in real life), author Jim Moorman to the blog. He gives solid, practical advice for any author. Sit, Grasshopper. Learn from the marketing ninja dude. Oh, and purchase his book, Jamaican Flowers, on Amazon!  *** One of my favorite people, the late Stephen Covey, said, “If the […]

What Is #MondayBlogs and Does It Work?   ‘Looking at millions of retweets and millions of non-retweeted ‘normal’ tweets, I found that non-retweets tended to contain more self-referential language than retweets. Not only does self-reference not lead to more followers, it also doesn’t lead to more retweets.’  ~Dan Zarrella, The Science of Marketing: When to Tweet, […]

People ask me lots of questions each day about how best to use Twitter for selling their books.  You can probably guess my answer: DON’T. The hard sell never works (and I know: I was a pharma rep and sales trainer for fifteen years). Twitter is an excellent marketing tool, however, and the best way […]

9 Twitter Basics You May Not Know                   How long have you been on Twitter?   I’ve been on Twitter for, well, going on four years now. From the beginning, I sensed the enormous marketing potential with the platform, and that has only grown over the years.   In the last two years, I’ve […]