By Rachel Thompson | Blog
Updated 2/10/2020 Must I Market? I’m asked this a lot and I’m constantly amazed by the sheer number of writers who are about to release their first book, or have already released their first book, and have zero marketing in place. Nothing, nada, oftentimes less than zero. They remind me of the college kid who […]
By Rachel Thompson | Author Marketing
*Updated 2019* (This post is for those in need of understanding book marketing. We’re not here to discuss the craft and art of writing, which is another subject entirely, and something, I would hope, each author has spent many hours on already.) Every day I hear prickly, sometimes even angry authors, discussing the evils of […]
By Melissa Flickinger | Book Marketing
Are you looking to get more engagement on Twitter? Why not join a Twitter Chat? They are fun, a great way to boost your followers, and it’s super easy! There are a lot of chats each week; simply choose a few (or one, to start with). Where to find Twitter chats: TweetReports.com has a huge list […]
By Melissa Flickinger | Book Marketing
*This post is not sponsored by, nor does it contain affiliate links to, Buffer. I just think they’re awesome.* Many authors, both newbies and published, find managing their author platforms on social media overwhelming. And it can be! There are a lot of social media channels – each one important for an author to be […]
By Rachel Thompson | Author Marketing
Creating visuals is pretty easy, but it’s something many authors are confused about and aren’t sure it’s worth it. According to Buffer, it’s totally worth it. Photos average a 35% boost in retweets (Source: Buffer). Some sources say up to a 150% boost! In addition, Blog posts with images receive 94% more views than those […]
By Rachel Thompson | Blog
(From guest Kate Tilton, updated 2016 by Rachel) Ever feel like there is no way you can manage all your social media accounts, let alone post regularly to each? Ever wonder how some authors seem to be on social media ALL the time? Introducing social media scheduling tools, your key to managing your accounts […]
By Rachel Thompson | Author Marketing
How much impact does your author platform have on book sales? People ask me this all the time — they want hard numbers. Author: If I tweet about this or that for three months, if I post on my Facebook page about my book or share a few reviews, if I share a recipe board […]
By Rachel Thompson | Author Marketing
Easy. Just by attending the chat each week on Wednesdays (6pm pst/9pm est), you’ll learn numerous ways to market your books and it costs you nothing but an hour. No money. No hidden charges. Nada. **I do not cover book creation in a marketing chat, however, I cannot stress enough that your book must be […]
By Rachel Thompson | Author Marketing
Twitter didn’t invent hashtags. Social media doesn’t lay claim to own them. If you’re one of those people who believe hashtags should still be referred to as the number sign, have ruined language, or should only be used in music, then move along. This article isn’t for you. You’re not my demographic. I’m here to […]
By Rachel Thompson | Author Marketing
“Which one social media channel will net me the most book sales?” an author asked me recently during my new weekly #BookMarketingChat (join any Wednesday on Twitter, 6pm pst/9pm est simply by typing in the hashtag). Well, it’s not that easy. Wouldn’t it be great if we could just go to say, Facebook, because […]