Branding 101 For Authors: What you Need to Know

Branding 101 For Authors: What you Need to Know, BadRedhead Media @BadRedheadMedia

(Updated June 2019) I want to discuss a basic concept that seems to confuse most authors: branding. Branding sounds like one of those scary, nebulous marketing terms that threaten to suck out your soul or turn you into The Borg. It’s not. Branding really comes down to managing expectations.  Let’s deconstruct. **Note: This discussion does…

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This is How You Find Your Readers

Where can I find readers? someone asks me at least once daily. Who is your demographic? Most authors have no idea (I didn’t know either when I first started). How do I connect with them? What’s the best channel? Is Social Media just for teens? It’s not a mystery, but it does take some research, effort,…

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Book Marketing Tips You Need to Know Now, Part Two!

Book Marketing Tips You Need to Know Now, Part Two! by @BadRedheadMedia #bookmarketing #book #marketing

In my post last week, I discussed part one of essential book marketing tips you need to know now (social media, blogging, email marketing, and advertising) in detail. Read that first, and then join us here for part two. Today, I’ll review:  promotional tools, groups, street teams, and blog tours. Let’s deconstruct. PROMOTIONAL TOOLS  It’s…

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Book Marketing Tips You Need To Know Now! Part One

I did a webinar a few days ago for my publisher, Booktrope, about book marketing tips. The biggest question authors have is this: how can I market my books without spamming “Buy my book!” constantly on Twitter, Facebook and other channels? It’s a valid question, because as readers ourselves, we feel the bombardment fatigue. As…

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Not Selling Books? How To Change That Today!

Book marketing is a challenge, an art, either the bane of your existence or how you make your living. I try anything and everything to sell my books, and share those experiences here with you; I also love to learn from you all what you’ve tried in your book marketing and selling activities, and love to…

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