You wrote your book.

Now comes the hard part:

Marketing it!

Are you...

  • Overwhelmed by the sheer number of book marketing options?
  • Unsure of where to start?
  • Struggling with building a social media presence?
  • Feeling like marketing is selling your soul?

Relax. BadRedhead Media can help you create an effective marketing strategy that builds reader relationships and increase your visibility.


About BadRedhead Media

Hi! I'm Rachel, founder of BadRedhead Media

In addition to writing as Rachel Thompson, I’m also a social media and author marketing/branding consultant.


  • Social Media Services
  • Social Media Audit
  • Author Platform
  • Consulting

Social Media Audits

Are you doing everything you can to maximize your reach? Your, dare I say, ROI?

Benefits of Working with BadRedhead Media

  • Effective strategic book marketing
  • Increased visibility with strategic social media
  • Understanding SEO (search engine optimization) and why it’s crucial to establish your branding
  • Clear author branding (we brand the author, not only the book)
  • An effective author platform that works for you and at your comfort level
  • Fully optimized blog posts that support your marketing and branding efforts

What People Are Saying

“A lifesaver…a friend…a tireless voice on my behalf.”

—Barbara Delinsky, 23-Time NYTimes bestselling women’s fiction author

“Rachel is creative, responsive, easy to work with, gets the job done right. I recommend her to many of my clients and you should, too!”

—David Ratner, owner David Ratner Publicity Ratner PR

“Because Rachel Thompson is a wonderful writer herself, she has the knowledge, drive, and compassion to assist you, the writer, to shine your light and your words with the world!”

—Karen Kondazian, author of the award-winning novel The Whip

“I’ve worked with Rachel for a decade—both for my own book and for social media and book marketing for IndieReader—and have found her to be not only trustworthy and effective but also a joy to work with.”

—Amy Edelman, CEO,

Rachel Thompson has been a mainstay of my social media strategy for the better part of a decade.. When I first met Rachel, I barely knew what Twitter or Instagram were. Now, because of Rachel, I have thousands of engaged followers across multiple social media platforms. Make the investment in her time –it’s more than worth it.

—Dr. Andrew D. Kaufman, The Gambler Wife (PenAmerica finalist), author, and professor (UVa)


Join Rachel every Wed at 11 am pst/2 pm est on Twitter Spaces for #BookMarketingChat!

Follow @BkMarketingChat and/or @BadRedheadMedia each week to learn insiders tips and tricks how to effectively market your books.

BookLinker is the exclusive sponsor of the chat.


Established and ongoing since 2012,#MondayBlogs is a meme created by author Rachel Thompson (@RachelintheOC) so bloggers have an easy way to share their posts and connect with other bloggers.

Work with BadRedhead Media if you are:

  • A new writer looking to establish your author presence online in anticipation of your debut book
  • A veteran writer looking to increase your website traffic, subscriber list, and social media following
  • A blogger seeking to increase traffic, subscribers, and social media followers
  • Indie, hybrid, and traditionally published authors welcome!

Are you ready to take charge of your book marketing?

Then let’s schedule a free consultation.

Latest Blog Posts

Subscribe to Rachel's newsletter (free) on Substack #newsletter #free #subscribe

Proven Strategies for Success: Author Advice You Can’t Miss

Hi, all! I’ve started writing a weekly newsletter over on Substack – it’s free to subscribe (or feel free to pay to subscribe – not required, though) here. Here are links to all my posts for your convenience, all related to writing, publishing, author branding, book marketing, and social media. Starting from August 2023 through…

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The Ultimate Book Marketing Guide (2023 Update) via @Booklinker on @badredheadmedia #bookmarketing #authors #writingcommunity

The Ultimate Book Marketing Guide (2023 Update) via @BookLinker

As a self-published author, marketing your book now becomes a full-time job. If you don’t have much marketing experience, the idea of doing it all yourself can be daunting. Take a look at this book marketing guide for specific, practical tips to use now!

Read More