Rachel Thompson
What’s the 3-Step Process to Marketing Your Book?
What’s the 3-Step Process to Marketing Your Book? 
I’m often asked, ‘When is the ideal time to start marketing my book?’ It’s a good question, but let’s go a bit deeper today.
The question should not only be that, but also: how do I ensure I get the most sales when I do release?
Sales vs. marketing. Marketing vs. sales. In corporations, they are often diametrically opposed in technique and vision. As authors, we are both, and it’s that inherent conflict that can create issues.
Today we’ll look at your book release from a marketing perspective. Part Two will focus on sales. Part Three will combine the two.
Let’s deconstruct.
1) Pre-release marketing activities. The best time to start marketing your book is before you have one. Yes, you read that correctly.
In fact, that’s probably THE number one biggest mistake authors make; waiting to market their book upon release. Why?
You need to attract people when building relationships, right? If you like someone, you ask for their phone number (or email or social info). How is attracting book buyers, readers, book bloggers, or book reviewers any different? Do you attract people by pounding them over the head like Bam Bam? No.
You develop relationships with people by talking with them. By helping them. By promoting them. I don’t mean telling them to purchase your book (which doesn’t work if you don’t have a product anyway). You focus on what’s in it for them. Why should someone follow you or buy your book (eventually)? That’s what you need to provide.
So, practical tips to get you started in effective pre-release marketing efforts:
- Share chapters or posts as you write them, either on your blog or in a newsletter.
- Create a fan page on Facebook, Google+ and/or Pinterest. Different than a friends and family page, this is a great place to share your work and others’ as well. I recommend using your name as opposed to the book. Why? You’ll write another book, right? Then what? This is planning ahead.
- Use your social media fan base to find beta readers and reviewers: people who are anxious to be ‘chosen’ to get a glimpse of your completed work before anyone else sees it AND to give you feedback. It’s very empowering. Thank them, and change the work only IF you agree. I suggest having your editor review suggested changes also.
- Actively build your following daily. I use ManageFlitter to follow 250-500 people daily on Twitter. I have a large account, so that works for me. But it’s large because I do this every day! I recommend starting with 25-50. Tip: Use their ‘fast select’ button. You can follow in one swoop. Starting actively getting LIKES on your Facebook page also. Invite a few each day. Same with Goodreads and other channels. Bits here and there add up!
2) Release activities: Think of your book release in two phases: a soft launch and a hard launch. If you’ve done all of the efforts I mention in #1, you will have a wonderful base to draw from.
- Phase 1: upload your book. You must have an eBook at this point – it’s been said lately that 90% of book purchases are made online (of all types of books); of those, 50% are digital. Paperback is helpful but sales are dwindling.
- Send out a newsletter to all your beta readers that the book is up and ask politely, could they leave a review? Remember: there’s no guarantee they will like your work or give you a positive review. But hopefully you’ve already made changes and they will be pleased. The goal is to have 10 reviews up (minimum) before taking it to Phase 2. Also, contact book bloggers via the Book Blogger List. It’s updated weekly so you know the info is accurate.
- Phase 2: Announce it to the world! This is what you’ve been waiting for. I recommend:
– Blog post
– Adding the cover with buy link EVERYWHERE (site, posts, email signature, all social media)
– Guest posts
– Blog tour
– Advertising
3) Post-release activities: If you think the hard work is done, think again. Now is the time to focus on visibility and exposure. How?
- Insure your website is optimized for both SEO (search engine optimization) and SMO (social media optimization). If you’re not sure what this means, think about what your keywords or key phrases are and see if that’s represented in the copy on your site.
Also, and so critical: have share and social media buttons prominently displayed – typically top right is ideal – on your home page and every subsequent page. If this is all Greek to you, I suggest you contact Barb at Bakerview Consulting. She’s affordable and knowledgeable.
- Blog consistently, at least twice per week. This helps your SEO.
- Participate in memes and chats on Twitter (i.e., #MondayBlogs or #litchat).
- Purchase a book about getting speaking gigs (if you’re comfortable with that) or connecting with local news organizations or charities that have to do with the book’s content.
- Remember: social media is for building relationships, not spamming repeated, duplicate links BUY MY BOOK! LIKE MY BOOK PAGE! ME, ME, ME!!! Annoying, right? Don’t be that person. Besides being an effective way to be blocked, it’s also against Twitter’s TOS (Terms of Service) guidelines.
- Continue growing your presence via following and interaction.
- Set up book signings.
- Apply for awards.
- Attend conferences.
If you have the money, a traditional PR person can do much of what’s in #3 for you (with the exception of blogging, though some do). If not, do what you can. I’m also available to help with the social media aspect (see BadRedheadMedia.com for services and fees).
I hope this gives you some idea of marketing your work, and the three-step process. Some of the steps are interchangeable – i.e., you can go to a conference and build your social media presence anytime. See what works for you, your time, and budget!
Questions? Ask away!
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Why All Authors Need Target Practice
Please welcome my favorite hottie (and brilliant marketer in real life), author Jim Moorman to the blog. He gives solid, practical advice for any author. Sit, Grasshopper. Learn from the marketing ninja dude. Oh, and purchase his book, Jamaican Flowers, on Amazon!
***
One of my favorite people, the late Stephen Covey, said,
“If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster.”
The independent author surge has given rise to dozens of “how-to” books and articles on publishing, promoting, and marketing. With so much information available, the first time author is all too often overwhelmed and, as a result, spends a lot of time climbing the ladder only to discover that it was leaning against the wrong wall.
We’ve all heard the real estate mantra, “location, location, location.” It’s the number one rule in real estate, and it’s often the most overlooked. If location is the mantra of a realtor, target should be the mantra of the independent author.
Before you reserve your blog tour dates, build your website, buy your ads, or even design your cover, you’d better know exactly who it is you’re hoping will read your book. Seems elementary, right? It’s not. The first question I ask any writer seeking advice from me is, “Who is your target market? Who’s going to be reading this?” More often than not, I hear, “anybody,” or “everybody.” I stop them right there and tell them to figure it out before they put pen to paper. There is no such target audience as “everybody.”
It’s not as much of an issue in the nonfiction world as it is in the fiction space, but knowing your target clientele is paramount in any marketing endeavor whether it be a book or a bar of soap.
I don’t know your story, only you do. I do, however, know my stories. I’ve written several, published one, and am getting ready to publish my second. The currently published title is called Jamaican Flowers. It’s about a hippie scientist trying to find a cure for bipolar disorder using a cannabis/Jamaican orchid hybrid and, in the process, mend a broken relationship with his daughter. I’ve deliberately crafted everything around this book to cater to my target.
Jamaican Flowers is an action/adventure fiction novel with a lot of cursing, violence, and drugs. I wrote a male lead character. Based on the story, I knew that my audience would likely be males aged 18-35, and more specific, those in the “cannabis crowd.” Yes, I thought my story would best appeal to male stoners.
Never one to put my eggs in a single basket, I needed a secondary target. What other sector of society is made up of males 18-35 who like action/adventure stories? Yep, the comic book crowd. So there it was; my primary and secondary target audience. I was now ready to build around what I thought they’d like.
Cover
I hired my friend, Alan Gallo, an amazing comic illustrator and artist, to draw the cover. I wanted it to look very 1960’s psychedelic like a Hendrix album cover but have the main story elements conveyed; the twin daughters, marijuana, a cherry blossom tree, and some really cool comic-type lettering. Here’s the result:
Website http://www.sweetjim.com
I used strong colors and purchased the “Keep on Truckin” font. I needed to make sure that the web elements complimented the book and the “feel” of my personality. My headshots were casual and I kept the majority of my web content light and funny.
Book Formats
I knew that a lot of stoners wouldn’t likely have tablets or be willing to sit in front of a computer to read my raucous adventure. Denying them ease of reading meant they’d walk away. In addition to formatting JF for electronic delivery, I worked with Createspace to offer a print-on-demand paperback.
Advertising and Social Media
Now it was time to get the word out, and as you might imagine, it’s a lot easier and cheaper to do when you know to whom you’re marketing. I put a lot of my marketing budget in banner advertising. I used a company called Designpax (http://www.designpax.com/) to design my banners (example below).
I researched websites that catered to my audience: medical marijuana sites, hightimes.com, comicartfans.com, and dozens of others. I advertised my book on a lot of sites that didn’t have any other books advertised. It was a huge advantage in gaining exposure to my target audience.
*Note* If you want people to buy your book, you need to get them to the place where they can do it as quickly as possible. If you do banner advertising, send the clicker to your Amazon page, not your website.
Facebook/Twitter
It’s a given. You need a Facebook page and a Twitter account. For all things social media related, I tell people to talk to Rachel Thompson. She’s amazing. (badredheadmedia.com)
- I did a couple things on my own, however, that I’d recommend.I had my Facebook cover photo designed by Designpax. I wanted a unified theme throughout all of my web presences.
- I merged my personal FB page into my fan page. What this did was immediately make all of my “friends” turn into “likes.” It’s a lot easier than asking a million times for people to like your page. As you might have guessed, you need to then go back and make a new personal page and re-friend all those people you just converted into likes. My friends were all pretty understanding. Now when I make new friends, I simply recommend that they also like my fan page.
- Twitter – I found the stoner juggernauts (those in the stoner community who had a ton of followers) and gave them t-shirts, books, etc. to help promote me to the community.
Lessons
These are the pearls, the bits that cost me something – money, lost readers, bad reviews, etc. I paid the price. Hopefully now you won’t.
Blog Tours
Everyone is telling you they’re a MUST. I say they are great IF you ascribe to the right tour. I failed to heed my own mantra and did a blog tour without first researching the stops. I ended up with a crowd that wasn’t anywhere near my target. They were largely females who liked paranormal romance, chic-lit, literary, women lead characters, etc. As the result, the majority hated Jamaican Flowers. It wasn’t their normal fare and far out of the realm of what they were expecting. I should have looked for a tour that catered to my target.
Editing
Learn the difference between line editing and copyediting. I had my book line edited and then published. It didn’t matter that I reviewed it after getting it back. My eyes had read the same story a hundred times and glazed over many of the errors. I had to have it re-edited (copyedited) and then reformatted in all forms; electronic and paperback.
Reviews
Send out advanced copies of your book before publishing it and get some reviews, at least 3-6 (Ed. Note—I recommend at least 10 ready to go when you release). It will not only help new readers feel confident picking up your new title, but will also offer feedback ahead of publishing.
Facebook Ads
Do them and spend your daily budget simply trying to increase the “likes” on your fan page. Don’t try to send people to Amazon to buy your book. Every “like” on your fan page is a potential built-in customer for your next book.
That’s it. Know your target and cater to them. Best of luck as you work to stand out in the crowd. I wish you a short ladder leaned against the right wall!
Jim Moorman
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Need personalized help? Check out my BadRedheadMedia.com services page.
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What Is #MondayBlogs and Does It Work?
What Is #MondayBlogs and Does It Work? 
’Looking at millions of retweets and millions of non-retweeted ‘normal’ tweets, I found that non-retweets tended to contain more self-referential language than retweets. Not only does self-reference not lead to more followers, it also doesn’t lead to more retweets.’
~Dan Zarrella, The Science of Marketing: When to Tweet, What To Post, How To Blog, and Other Proven Strategies
I started the #MondayBlogs meme late last year for one simple reason: to give bloggers and writers a dedicated meme on a dedicated day. I chose that name since it seemed obvious: share blogs on Mondays. It’s one day to share our blogs and retweet others as a kind of informal community. There’s no sign-up sheet, no dues, and also no ‘rules’ other than the guideline to use the hashtag to share and RT on Mondays.
Why did I start it at all? Well, I had participated in #MentionMonday for a few years but found people were using it like #FollowFriday, kind of a ‘hey, follow this person,’ kind of thing — which made NO sense to me: isn’t that what #FollowFriday is for?
I wanted something dedicated solely to BLOGS. Something that was obvious based on just the hashtag. So, #MondayBlogs was born.
Since then, thousands have participated and I couldn’t be happier. I’ve received wonderful feedback from all kinds of folks and most people are pretty cognizant of the fact that it’s a two-part meme: sharing their own posts AND retweeting others. And yet, some don’t get it. They don’t RT others. Ever.
That’s part of the risk/reward system of Twitter. Nobody can make anyone do anything.
Let’s deconstruct.
1) Blogging. There are millions of blogs out there. It can be so hard to get people to just make one small click and read our stuff. Frustrating, even.
For those new to blogging, I suggest purchasing Molly Greene’s fabulous new book (Blog It!) about blogging. It’s a wonderful primer. Remember this: the onus is on US to get people to our blogs. Memes like #MondayBlogs can only do so much.
If someone is disappointed that nobody is clicking or sharing, I suggest they review what they’re doing and how they’re doing it (taking into account Dan’s statement above), and learning how to do things like: optimizing their site, writing catchy headlines, and managing expectations. I’ve found, in my five years of blogging and social media, that there are numerous contributing factors to creating success.
2) Expectations. Let’s break this down a bit more. There’s no guarantee of anything in this life, particularly on social media. But there are a few things we do know: those who are generous and positive generally get more RTs and have more followers (via Dan Zarrella, Social Media Scientist for Hubspot). That’s a fairly profound discovery.
I love Dan’s books because his information is fact-based, sensible, practical. Being positive doesn’t mean the ‘unicorns and rainbows’ version of the world. It’s just a realistic, study-based fact: in breaking down millions of tweets, he has demonstrated that not always talking about ourselves, how horrible our life is, or how nobody treats us fairly nets more RTs and follows. It’s so simple, really.
So we need to manage our expectations about Twitter. People who come on expecting to go viral are sure to be disappointed. It happens only rarely, usually to someone famous, and let’s be honest, it’s not always a positive thing. Even expecting retweets can create disappointment.
3) Karma. Memes are just that: themes. #MondayBlogs, for example, is a weekly theme. We’re not a ‘group’ (in fact, it’s just ME who monitors the @MondayBlogs stream), and I simply cannot make people RT others. I RT as many posts as I can without ending up in Twitter jail, so of course this means I can’t RT everyone. This is why I count on others to share AND retweet. Some don’t get that they should, others may not like what others write and don’t want to endorse them with a RT, and let’s face it — we’re all busy. Sometimes we RT a few and dash out the door.
My experience on Twitter, participating in all manner of chats and memes, is this: give and ye shall receive…eventually. Focus on others. It takes a long time, regular growth, interesting content, and some relationship building to get people to RT us regularly.
And let’s be honest about the ugly side of it: there are people who won’t follow or RT people if they have a low follower count. It’s silly, but that’s part of the culture of Twitter. From a practical standpoint, the more followers someone has, the more RTs they’ll get (again, depending on what they share). So, if someone RTs us, we benefit from all of their followers seeing it and vice versa. So, someone with several thousand followers may be hesitant to RT someone with much less.
I’m not saying it’s right, I’m just saying that type of thinking exists.
I’ve worked hard curating followers on my streams. I target between 250-500 tweeps daily to follow (I like ManageFlitter. Easy and free). Many people don’t have the time or desire to work hard to build their following for whatever reason, yet still expect people to share their stuff. For the record, I share and RT many people each day. I don’t look at follower count. If you’re funny or interesting, I’ll RT you.
4) Culture. I’ve found that with Twitter, there’s a culture about it that people need to learn and understand. It’s almost like we have to earn our stripes – RTing others with an expectation they will always return the favor will only result in disappointment.
I recently got some negative feedback from a #MondayBlogs participant and I understand her frustration. She participated for two weeks, RTing others, and got barely any RTs in return. It doesn’t seem fair.
I apologized and asked her to give it some time. I understand the frustration, believe me! I hope she’ll give it another chance, as there are hundreds of happy folks who have told me how thrilled they are with the meme resulting in more followers, more blog comments, and more blog views.
My goal is simple: give back to others the same way others have given back to me over the last four years. It doesn’t always work and I apologize to anyone who feels slighted. Meanwhile, I’ll continue to promote #MondayBlogs and ask those who are involved do the same. Memes work best when people actively participate.
So, to answer the original question, yes, it does work. For most. As I said, hundreds participate each week and thousands of blog posts are shared. If tweeps are not getting RTs, perhaps they should examine what they’re doing, or what they could be doing differently, to make it work. And I welcome your feedback to make it better as well.
Bottom line: not all memes fit all people. If it’s not a good fit, there are thousands of other memes and chats.
And that’s what I love about Twitter: we curate our own streams…we make it what we want it to be!
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Need personalized help? Check out my BadRedheadMedia.com services page.
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Top Tips To Creating A Dynamic Twitter Account
People ask me lots of questions each day about how best to use Twitter for selling their books. 
You can probably guess my answer: DON’T. The hard sell never works (and I know: I was a pharma rep and sales trainer for fifteen years).
Twitter is an excellent marketing tool, however, and the best way to use it to ‘sell’ is by establishing relationships with readers, being an expert in whatever it is that you know by providing blog posts, information, resources, etc., and interacting with people who could be potential buyers of your book (or whatever it is you are selling).
Let’s deconstruct.
TWEET BASICS
Tweet length. 140 is a fallacy. A tweet should be no more than 117 characters if it contains a link. Why? Simple. It’s far easier for us to RT (retweet) you if we don’t have to edit or shorten. Think of Twitter as someone snapping their fingers. If RTing you takes longer than a snap, forget it.
Promo tweets vs. Content tweets. I suggest a balance between links (promo) and no links (content). Regardless of whether your link goes to promote another author, a blog post, a New York Times article — doesn’t matter. Anything with a link is considered promotional. If it requires someone to click (i.e., a pic, a video, an article), it’s promotional. Lots of authors start to get defensive when I discuss this, but the bottom line is this: does it require a call to action? Are you asking someone to click? Then it’s promotional.
Many people have many rules for balancing promo to content: 80/20 for example. 80% content (no links), 20% promo (links), when in actuality, it’s usually the other way around. I’m not here to preach to you THE RULES. Do whatever works best for you. However, be conscious of asking people to do too much for you, particularly if you don’t give back (RT them).
Subjects. When people first start on Twitter (or really any social media), they think: My god, what on earth will I talk about? That’s a natural adult-learning reaction. Adults learn by doing, and Twitter seems intimidating with all the hashtags (#), rules, and whatnot. But it’s really not. Here’s what I suggest:
Use keywords or key phrases that interest you. This is your basic branding. So…what do I mean? On my author account, I tweet about social media, books, authors, love and relationships, and sexual abuse. These are the topics I write about or that interest me (okay, and Nutella — yes I gave it up but that doesn’t mean I still can’t write about it
. It’s important to establish quickly who you are and what you do, and you can establish that easily via keywords.
Attribution. If you’re going to quote someone or pull a line from an article, Twitter (and common sense) requires you to give attribution. Sadly, sometimes people see a funny line or quote a lyric or movie line, and use it as their own. Guess what? That’s plagiarism. Not good and can get you banned from Twitter. Always give attribution.
BIO, AVATAR, HEADER, and BACKGROUND
Biography (aka Bio). I see lots of unbranded bios and it kills me because people are missing out on wonderful branding opportunities. We are branding, all of us, whether we intend to or not. If you tweet funny things, people will expect your book to be funny (which may or may not be the case). If you tweet about Nutella, people will expect a mention in your books (and yes, I discuss chocolate in my second book, The Mancode: Exposed). Branding is about managing expectations and we all do it, whether it’s a conscious effort or not.
So, to brand your bio, be sure to use at least two to three keywords we discussed above. Let’s take a look at my current author stream bio:
Rachel Thompson
@RachelintheOC
BROKEN PIECES 2013 Global eBook Award Nominee inspires #sexuallyabused women. Founder @BadRedheadMedia #MondayBlogs. Devout #martini-ist. http://RachelintheOC.com
Searching for martinis · bitly.com/BROKENPIECES
There’s a lot going on here, but let’s break it down.
- I have my real name and my Twitter handle (important to have your real name so people can search for you)
- I have the title of my latest book, an award mention, and a keyword that discusses my topic.
- I also mention my business handle (@BadRedheadMedia and by adding the @ sign, it creates a hyperlink to that stream).
- I keyword #MondayBlogs, which is a blog meme I started a few months back to encourage bloggers and author to share their latest post and RT others (BTW, thousands participate each week so jump in anytime!) By using the # sign, I create a hyperlink here also.
- I lighten things up in the last line by adding a mention or two about martinis (mostly because well, a) I love them and b) I started #MartiniChat on Fridays with @JackieBernardi, 5pm PST. Join anytime!)
- Notice I have two URLs. You have 160 characters for you bio. Tip: Shorten a link to your website or book using bitly.com, so it fits into the 160 characters. Then add another link in the area that says WEBSITE. Two links — viola! Not only is this smart business, using bitly allows you to customize and track clicks!
- For location, I don’t share where I live, mostly because of creepy stalker people, but as you can see, I created an opportunity for humor by putting ‘Searching for martinis.’
Avatar (aka Avi). Use a real picture of you or, if you’re tweeting about a company, use the company logo. This is not a hard and fast rule, simply a guideline. Many people choose to remain anonymous on Twitter so they use a stock photo. Whichever you choose, make sure it’s a high-resolution photo, so it doesn’t appear pixelated if someone clicks on it.
Header. Last year, Twitter introduced headers. If you have a Facebook or Google+ profile, you already know what this is. If not, take a look at Twitter’s Help Section here. Here’s an example from NBC’s 30 Rock, which is instantly recognizable and fun, while still being branded.
Background. There are millions of backgrounds for Twitter. There’s NO reason whatsoever to have just that basic light ‘Twitter blue’ background except laziness. In your account options, click DESIGN. Pick a premade theme (sigh, if you must), click on Themeleon (just below the premades) or upload your own background (ie, something you’ve had designed).
Take a look at my @RachelintheOC header, photo, and background here.
Next post I’ll look more closely at targeting readers and ways to go about that. I welcome your questions and comments below!
Did you enjoy this article? Subscribe to my blog and you’ll never miss my weekly posts! Just enter your email address over on the right hand side of this page >>>>. It’s easy, and I won’t share your email address with anyone. Redhead’s honor.
Need personalized help? Check out my BadRedheadMedia.com services page.
If you’d like to read Broken Pieces, click for a free sample on Amazon (no Kindle required – they have free apps for any smartphone, computer, or tablet). Thank you!
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Interview with @LornaSuzuki, Indie Author of Movie-Optioned ‘The Imago Chronicles’
I am honored to have bestselling indie author Lorna Suzuki here today! She’s not only a terrific author, her books have been optioned and are currently being made into a Hollywood movie. I couldn’t be more thrilled for her. Here’s her story:
1) Lorna, please share with us a little background about your bestselling (and now movie-optioned!) books, The Imago Chronicles.
First of all, thank you for inviting me here, Rachel! Second, only in my dreams are my novels considered to be ‘bestsellers’! In all honesty, you’ll notice most of my followers on Twitter and Facebook are more interested in seeing the movie than in reading the books. I get more “I’ll just wait to see the movie” tweets than the “I’ll read your books first before the movie is released,” but I hope it changes once I can announce the names of the director and actors now that development is underway.
With the Imago Chronicles, it was pitched to the film industry as LoTR and 300 meets The Last Samurai. It has an ensemble cast of characters, but the central protagonist is a female warrior. Nayla Treeborn is half human and half elf. Being the only one of her kind, she is shunned by one race and denied by the other. The first of the movie-optioned trilogy chronicles her rise from unwanted child through her evolution to become a legendary warrior amongst the very people that keep her at arm’s-length.
2) What was (and is) your inspiration for writing fantasy books that center around a strong female character?
I grew up dealing with racism, sexism, male chauvinism and physical abuse. I also know what it’s like to be the only female in the male dominated arenas of law enforcement and martial arts at a time when women were breaking into these fields over 30 years ago. Knowing what it’s like to be up against some incredible odds, it made me realize most barriers are just challenges that are not insurmountable if there’s a will to rise above.
Nayla was created after I taught at a martial arts seminar. There were many women signed up for this self-defense class, but I was the only female instructor and also the tiniest person there. It was only after the session, when the female participants approached me, telling me that they never knew a woman could really fight.
When I asked why they believed this, the response was: “It’s in our culture, our upbringing and in the stories we read. Women don’t fight, they wait to be rescued by the hero.”
A quick check in the bookstore revealed there were many female characters, but if they were able to physically hold their own, they were either evil or they were imbued with supernatural or superhuman powers.
I didn’t want my daughter reading about women waiting to be rescued. I wanted her to read about women capable of doing the rescuing without superpowers.
In the Imago Chronicles, Nayla Treeborn is basically an ordinary woman capable of extraordinary things because of her years of training, her determined mindset and a rather fearless disposition.
3) As the mother of a daughter myself, I’m often disenchanted with Disney movies and other big screen movies which place young girls in situations where they are dependent on men for their survival. Do you feel strongly that your lead character, Nayla, fend for herself and how did you incorporate that into the books?
That’s interesting you’d say that, Rachel. It was for this very reason Jessie Finkelstein (editor at Raincoast Books, publisher of the Harry Potter series in Canada) was interested in the Imago series! She loved the Nayla character and how she was NOT imbued with supernatural or superhuman strength to be able to physically hold her own. She felt Nayla could be a real role model for today’s female YA audience.
Unfortunately, she asked if I’d rewrite the entire series to make the content more suitable for a YA audience. I had to turn down her offer (and yes, many of my writing friends dying for a traditional book deal thought I was crazy)!
As for Nayla being able to take care of herself, it can be done and my 30 years of martial arts experience are reflected in her style of fighting. Sadly, there are many with little or no martial arts experience that believe a puny female can’t fight to save her life. I’m shorter than Nayla, and until recently, all my martial arts students had been men and these guys know exactly what I can do. When I’m called to do a martial arts demo, I always choose the largest guys just to demonstrate you don’t need strength to take someone down and subdue them. Nayla is a very capable fighter, but she is not perfect and has the scars to prove it!
4) You’ve got a dream job: writer whose movies have been optioned. Congratulations! I always tell writers: start with a great book. How do you feel you’ve reached such success in your writing?
I think pretty much everyone I know measures success differently. I’ve had traditionally published bestselling author Jack Whyte refer to me as a ‘colleague’ and ‘fellow novelist’ and he has told me how well I’ve done, especially as an indie author (I will always consider Mr. Whyte as my writing mentor, he’s taught me so much about the craft). I also get many unpublished writers tell me that the true measure of an author is in getting a book deal with a traditional publishing house.
For me, I just feel grateful the stars have aligned to make a major motion picture trilogy for worldwide theatrical release possible! To know I don’t have a big following, but I do have very loyal readers that keep asking for the next adventure tells me I must know something about the craft of storytelling.
So, on the writing front, having about 97% of the first time readers returning to buy the movie optioned novels and many coming back to purchase all 9 novels in the series, even crossing over to my YA fantasy series just to keep reading can be used as a measure of success. This, to me, is a very gratifying experience.
5) Tell us a bit how your books led to movie production and when will we see Nayla on the big screen?
I started off writing the first book as a gift to my daughter for when she grows up and I’m dead and gone, but it seems that fate had other plans for this story. One day, I was invited to do an interview about the books as well as a martial arts demo so the viewers could get some sense of what Nayla does. My book was actually used as a weapon and a film producer happened to see this interview. She ended up buying my books and reading them. She fell in love with the characters and the stories and spent about 3 years trying to track me down and negotiate a movie deal. She moved quickly to finalize an agreement, as two other producers were interested in rights to the Imago series.
As for when it will be released on the big screen? Currently, we’re in development. An award-winning screenwriter I had recommended was hired and he did an AWESOME job on the movie adaptation, the line producer determined the budget based on the screenplay, 100% of the financing for film production has been secured, the list the producer wanted me to compile of possible actors for principle roles had been submitted; and just last week, the conceptual artist gave me a sneak peek of the preliminary visuals we might incorporate into the movie. So, development is well underway & full production is slated for later this year. Possible release is late 2014, but you’ll have to wait for the formal announcement via the PR department when they issue press releases to the trade papers in a month or two.
6) Any casting ideas or info you can share?
I was asked to compile a list of 5 actors I can envision in each of the principle roles. If we can get them, great! But this list is more so the casting director can narrow down the search in terms of height, age, look, etc. to fill a particular role. For now, all I can say is that part of the deal for this movie to be made is that there must be some A-list actors included in the cast, for this can be a real draw for many moviegoers.
7) What do you do when you’re not writing?
If I’m not writing, I’m teaching martial arts or spending time with my daughter.
8) How do your family and friends feel about the books and movie deal?
My husband, daughter and my close friends are thrilled for me. In fact, I believe they are more excited than I am!
9) Many female authors (and mothers) find it difficult to make the time to write and market their work. How do you do it?
It can be very hard. Like most moms, everything takes a backseat to the family. I spent years waiting until my daughter was asleep to begin writing. There were many long nights where I’d write into the wee hours of the morning, sleep for a few hours, and then make that long morning commute to work.
Thankfully, the movie option made it possible for me to quit my day job and write full-time, but still, my family takes precedence over everything.
As for the marketing, that’s tough. I’m a writer, not a marketer! So I do struggle with this. I barely have time to do a weekly blog and I try to ration my time on Twitter so maybe this is why my book sales suffer. I rely on returning customers to make up a big chunk of monthly book sales.
10) What’s one piece of advice someone gave you that you’d like to pass on to aspiring writers?
A traditional publishing deal is not the be-all and end-all in this business. I’ve had traditional book deal offers I’ve turned down for various reasons. I’ve also had two literary agents, the last having a stable of award-winning authors and multi-book deals with the Big 5 publishing houses, but I released her of her contract to use a fabulous entertainment lawyer to negotiate the dream movie deal for me.
I’d say do not get discouraged as this business can really grind you down. The majority of authors will never receive that big book deal with a major publisher and gone are the days of the six-figure book advances for a debut author, but still, if your ultimate goal is to share a story with the world, if you put the time and effort into the craft of storytelling, you will find your audience.
11) When is your next book due out?
I’m hoping the 10th novel in the Imago Chronicles will be ready for release before we head into full movie production, so I’m thinking my readers will have to be patient and wait for an October 2013 release.
12) Do you plan to write another fantasy series at some point?
After this novel is done, I will resume writing the 4th novel in the YA fantasy series that I cowrite with my daughter, Nia. She has become quite the writing powerhouse in her own right and we have another adventure planned for the characters in the Dream Merchant Saga. This series is slowly making its way into public libraries in the USA and was even the ‘Pick of the Month’ in April at the Walnut Cove Public Library in North Carolina where librarian Samantha Martin is determined to get these books into all the libraries in her region!
13) Do you write other genres? If yes, please share. If not, please explain.
I’m a freelance writer and I’ve tackled just about everything out there! From scripts for an Alice in Wonderland themed fundraiser and educational manuals to scripts for a TV travel adventure series (now with over 25 million viewers worldwide) and for a documentary that was aired on The Biography Channel, I’ve become pretty versatile and adaptable when it comes to making my clients happy.
14) Gin or vodka?
Non-alcoholic Vodka, please! (I think it’s called water…)
15) Please tell us about your writing routine!
On the weekdays, I wake up at 6:30 a.m. to make breakfast and see Nia off to school. While she is expanding her knowledge, from 7:30 a.m. to 2:30 p.m., Monday to Friday, I devote my time to writing. I try to treat it as a regular job, even going as far as getting dressed, and doing my hair and make-up before I settle down for a day of writing. Also, I fuel my brain with a cup of Mocha Latte or the writing muse will not cooperate.
16) What do you read when you have (haha) downtime?
This past year, I’ve made a special effort to squeeze in a bit of reading. I read not just for entertainment, but I like to study other authors’ writing styles. Right now, Edmond Dante’s in The Count of Monte Cristo has been coming to bed with me each night. Before this, I read Vlad: The Last Confession by C.C. Humphreys.
By the way, I follow the advice of one of my writing mentors, Terry Brooks: I will not read anything of the fantasy genre while I’m writing fantasy.
17) How long have you been writing professionally? Any tips for new writers?
I’ve been writing corporate newsletter and training manuals for years, but I didn’t start writing my first fantasy until Feb. 7th, 2002 the day after I lost my job.
I’m always reluctant to give advice as many feel I’m not a professional because I am not traditionally published, therefore, I have no business giving advice. I can only share what has worked for me, which will properly not work for most normal people!
One advice I will share is: If you can afford to hire a professional editor, then do it! If not, engage a critique group and use Betareaders to get unbiased feedback. Don’t rely on close friends or your grandmother (unless she’s a professional editor), as they will often bend the truth to spare your feelings just to keep relationships intact.
18) What types of marketing do you employ to get the word out for your books (social media, blog posts, advertising, promotions, press releases, etc.)? Which do you feel is most effective?
I’ve tried blog tours and interviews, even newspaper and TV interviews, but it has done very little to generate book sales. It wasn’t until I started warning people on Twitter “Please do not buy my books before reading sample chapters first…” did I start building a growing readership.
It wasn’t meant as reverse psychology ploy, but more as a way to pique potential readers’ interest and to warn those hoping for traditional epic fantasy to steer clear if this is what they are expecting.
19) Making people care about our characters is key to creating interest and empathy. Do you have a specific method when creating characters you can share?
Readers like characters that are believable, even in a fantasy world. I tell people to give their characters depth. In real life, we have layers to our personalities, we have things we believe and drive us to do the things we do. Just as we have good qualities, we also have weaknesses and flaws. So too, should our characters. Just as we have 5 senses, your characters should have them as well.
Bottom line: Even with tons of action and plot twists, if the readers don’t care about the characters, they probably won’t care to read to the end or read the subsequent novels in the series.
20) Final question: of the main social media channels, where do you spend most of your time and how do you manage it?
Twitter is my best friend! I’ve met so many fascinating, talented, and exceptional people like you on Twitter. Because my time is at a premium, I’ve chosen to focus on Twitter as my social media preference. As for managing my time on it, I try to limit it by using 5 or 10 minutes on Twitter as a reward when I meet specific writing goals otherwise, the writing would never get done.
Thank you so much for taking the time to interview, Rachel! It was fun!
If you have specific questions for Lorna, please ask below. Thanks for reading! Find her on Twitter at @LornaSuzuki or her site.
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Invest In Your Book For Successful Sales
Invest In Your Book For Successful Sales 
First, do no harm.
Or…sell a terrible book.
Okay, I’m not a doctor nor do I play one on TV. However, I am an author and I’d love it if every author (no matter HOW you’re published) took this oath.
Why? There’s so much negativity out there surrounding self-published authors (which I am), why add to the ammunition? I typically don’t write ‘author’ kind of blogs, but a reader suggested I address this so I am. I’ve written before how product is the most important part of your platform, but I’d like to break it down further.
How does one write and produce a ‘not-terrible’ book? By writing and producing a great one! Is it that simple? Nope.
Let’s deconstruct.
1) Writing. I’ve written three books and am in the midst of writing number four and researching for number five. I’ve loved writing since age ten. I’ve written since age ten, throughout my life (internships and journaling), and professionally since 2008. My point: writing takes time. For me.
Many people will disagree and that’s fine – I know one author who writes one book per week and releases a new book every two to three months and she makes a good living. No offense to her, but that doesn’t work for me.
I love the luxury of working through my thoughts, words, and phrases. As a (primarily) nonfiction writer, it takes me some time to address some of my experiences and share them in a way that evokes an emotion for the reader.
Without getting too much into my ‘process,’ I will tell you that my first draft is like the Hemingway quote about writing as bleeding. I just sit down and get it out. As author Karen Kondazian says, a first draft should be ‘emotional vomit.’ Just get it out. It took her 27 drafts and six years to finally be ready to pitch her award-winning book The Whip (and it’s wonderful, by the way) and she was signed right away.
So my point here is: take your time. Make it amazing. It took me about nine months to complete Broken Pieces and I’ve gotten the best reviews of my career.
Share your work with other writers you trust with your baby. Then share it with more people. Then, when you finally feel like if you see it once more, you’ll hurl, it’s time to pay someone to edit it for you.
2) Editing. I never knew this until I hired a professional (the extraordinarily talented Jessica Swift Eldridge): there are really three types of editing and a book needs all three. They are:
- Substantive: (also called content or structural) edit, where they dissect the book, look at the structure, and many times suggest major changes.
- Line edit: more intense than basic proofreading, they do exactly what it sounds like: review a book line by line for errors and suggest fixes.
- Proofreading: basic proofing for grammar and spelling errors. Proofreaders often read words and sentences backward, a skill most authors do not possess.
Much of the complaints people make about self-published books is in the editing (poor grammar, misspelled words, clichéd writing, etc.). Hiring someone who knows what the hell they’re doing can prevent all of these mistakes. Your high school English teacher may be a nice lady, but does she know the Chicago Manual of Style inside and out?
Yes, editing costs money. So, start saving for it while you’re writing. Stop going to Starbucks and out to sushi (gasp). Put money toward making your book amazing and you’ll make up the editing fees plus more in sales on the backend.
3) Betareading. What does beta mean? Basically, it’s a test version. For authors, it’s the first shared version to send to readers, reviewers, etc. This is where you get feedback from many others (I sent Broken Pieces to about thirty people – readers, fans, other authors and reviewers I respect). They all gave me wonderful feedback and I made several changes. Some I didn’t.
Betas are also important from a marketing standpoint: many will write reviews for you. There is not guarantee they will, of course, or that they will be positive. But if you send to your readers (I suggest tweeting it out and sharing that you’re looking for betas), many people will be happy to post a review after your upload the book to Amazon or wherever.
4) Graphic Design. We all judge a book by its cover. Sorry, but it’s true. So you need a great cover. Eye-catching – using colors that draw the eye in, like red (notice red is on all my covers). Unless you are also a graphic designer, I suggest hiring someone who does this for a living. Why? 
Well, no doubt you’ve seen some truly horrible book covers. I know I have. Horrible covers rarely sell thousands of books. I’ve paid anywhere from $150 to $500 for my covers, every penny well spent. Don’t skimp.
5) Formatting. Just like the above, I suggest paying someone to format for you, unless you’ve learned and love doing it and get paid for it also. To me, it’s like math. I don’t want to do it mostly because I’ve rather spend those hours writing or marketing. The last thing you want is a terrific book that’s formatted poorly. Again, it’s worth the investment in you.
So there you have it. I’ll discuss more about writing next time, and plan to have some successful writers visit as well to share their processes and secrets. For now, focus on making your writing the best you possibly can and start looking around for the best help you can afford.
I welcome your comments and questions!
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Goodreads Joins The Amazon Family. Now What?
Goodreads Joins The Amazon Family. Now What?
by guest, top reviewer and Goodreads expert, Naomi Blackburn.
Gotta say, I was a bit surprised to get a notice from Goodreads last week that it had been acquired by Amazon. Let me say that again…Amazon purchased Goodreads.
I’ll be honest with the readers of this post: I was not happy with this announcement. I love Goodreads. Seriously, I love Goodreads! I am on there daily, have several groups and am a Goodreads librarian to do what I can do to make it an even better place. For those of you who enjoy reading my guest posts or my spotlight series among other areas of my writing, you can thank Goodreads for connecting me to some really rockin’ authors.
It isn’t because I don’t love Amazon either, because, in fact, I do. I have had a Prime membership for a couple of years now. I purchase 95% of my books from Amazon. The purchasing of household related things frequently is done through Amazon and I have yet to be unhappy with the purchasing process.
Why my unhappiness then? Several reasons:
1) I have always considered Goodreads to be a neutral zone. It was a place to discuss books, track books and, much to the dismay of my “to be read” list, to add books. Their job was not to tell people how/where to purchase their books, but more simply, offered authors and publishers a platform to market their works and readers a chance to find new books, connect with authors and/or other readers just as addicted to books as they are.
2) I am someone who reads a better chunk of my books that I am reviewing on my Nook. How will this be addressed? The rumor mills making their way around Goodreads are saying that Goodreads accounts will be connected with Amazon. What if a person doesn’t use Amazon or prefers to purchase their books from an alternative source…will they still be required to have an Amazon account?
3) There are numerous other options for readers to purchase their books, such as Smashwords, Barnes and Noble, among others. Goodreads currently includes these sites in the book’s page with a best price option. I can’t see this continuing to happen with the Amazon acquisition. It would go against the grain on any for-profit company needing to make a profit from an acquisition. I can’t see Amazon making this purchase for the love of books. So, in other words, it is yet another way for Amazon to “market” their Kindle and book lines without being in said purchaser’s “face.”
There is just something about this whole acquisition that reminds me of one of my favorite movies, Fierce Creatures, which stars John Cleese, Jamie Lee Curtis and Kevin Kline. In the movie, Kevin Kline’s father, a corporate mogul who goes around purchasing underperforming companies, decides to buy a zoo, but unless it turns a profit, will close the zoo. Kevin Kline, basically a screw-up who is desperate to get his father’s approval, decides to sell advertisement spots in numerous areas of the zoo, including on animals.
Fierce Creatures-Miss Piggy’s Zebras Fierce Creatures-The Bruce Springsteen Turtle
On a final note, I have faith in these two dynamic companies that they will figure out a way to keep Goodreads the awesome place it is to hang out. I just hope I am not giving away my faith too quickly!
What do you think? Share your thoughts or ask Naomi your questions now!
Please hook up with Naomi
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How NOT To Sell Your Book On Twitter!
How NOT To Sell Your Book On Twitter 
When I was a pharma rep (for fifteen years but recovered now, thank you), we would joke with each other about making ‘radio’ calls. Calls so quick, the same song would still be playing on the radio when you got back in the car. Some people referred to them as ‘drive-by’ calls – did you see the lights on? That’s a call!
Was it an effective way to sell? No. Did anyone ever get caught? Who knows? The point is this: it did not sell product.
Fast-forward to social media and authors using Twitter to deliver ‘radio’ calls – one-way broadcast tweets, no interaction, link dumps. Every day I see writers spamming their book links repeatedly to thousands and I can’t help but wonder: why are they doing this? Don’t they know better? Are they selling anything?
No. Social media is for building relationships and connections. It’s a great marketing platform, but it’s not an ‘advertising’ platform, if you will (though they do have paid advertising). I’m not saying NEVER to promote on Twitter. I’m saying do it with balance.
Let’s deconstruct.
When you look at social authority (the number of retweets someone gets versus strictly follower count), authors are missing the point. Given that the average half-life of a tweet is eighteen minutes (SEOmoz), it’s time to smarten up, my friends.
Let’s discuss the difference between content and spam.
- CONTENT
From SEOmoz:
Social Authority surfaces a completely different set of top users: those that are extremely effective in engaging their followers. Perhaps jump onto Twitter and look at their content. Expand their tweets: that’s where the magic is. There’s a similar content strategy: short, pithy, often humorous, and targeted well to their audience.
So, what does that mean exactly? Do you have to write only humorous tweets to gain retweets? No (but it helps). Be an authority. Share info and resources about topics having to do with your book, subject, or genre. Promote others. Be generous! Engage.
BUT it’s not all about engagement. We only have so much time in a day. Keep this is mind: the people who receive the most tweets are often controversial, sarcastic, and are hoping to get a reaction. Many never interact at all (not that I personally recommend or do that).
This isn’t content that we necessarily like — often, quite the opposite! Rather, these accounts have found the secret sauce: retweet bait. They’ve discovered content that gets their audiences’ attention, whether we like it or not, and prompts action in terms of retweets and traffic.
But from the perspective of retweets (and clicks), engagement doesn’t matter at all. Many of these accounts never @mention anyone.
This is statistical, but let’s look at the reality from an author perspective: interaction is key to having discussions, polite discourse on controversial topics, and building relationships (not necessarily affecting follower count). Social media is key to building your brand.
I often won salesperson of the year awards but the truth is, I would rarely stick to the ‘company line,’ which was about the hard sell. I was always into relationship building. I still am! And social media is perfect for that.
- SPAM
Everyone whines about getting spammed by authors constantly on Twitter. Where is the line between sharing something about your book (say, a 5-star review), some kind of a special promo, and spamming?
Well, according to Twitter’s guidelines: ‘If your updates consist mainly of links, and not personal updates,’ you are spamming.
People ask me frequently: well, what if I’m promoting other authors, sharing others’ articles and blog posts…am I then spamming?
The best answer I can provide is this: balance. Not every tweet should have a link—not only to stay within guidelines, but also to not be annoying. The people I personally enjoy the most do share witty pithisms (not a word but I like it), insightful comments, or review quotes. I don’t mind links to topical information and posts. But if a stream is ALL links? I pass.
Here’s a tip I offer daily: shorten the link to your latest book using bit.ly and add it to your Twitter bio (or Facebook, or Google+ or…you get where I’m going with this, right?). Customize it also (see what I did for my latest release Broken Pieces, here.). Why? I can check to see how many clicks I’ve received from Twitter to my Amazon page. Amazon gives no click-through or conversion info, but this is a great indicator!
Bottom line: Twitter is a great way to build relationships and awareness, a fan base of readers, reviewers, and book bloggers, and interact with all. It’s not free advertising. If you want to advertise your book, there are far more effective options. And it’s only one small part of your author platform. Next post, I’ll break down the platform further.
Got questions? Disagree? Do share below!
If you’d like to read Broken Pieces, click for a free sample on Amazon (no Kindle required – they have free apps for any smartphone, computer, or tablet).
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3 Tips To Help You Contact Book Reviewers
3 Tips To Help You Contact Book Reviewers! 
Despite multiple articles on this topic, I still see authors every day begging, pleading, and spamming their books to people on social media who:
- Are not their demographic
- Aren’t reviewers or book bloggers
- Don’t read that genre.
Let’s deconstruct.
- DEMOGRAPHIC
Do you know who your ultimate reader is? You should.
Let’s use my latest book, Broken Pieces, as an example. As I wrote it, I knew that I wanted women and men to read this, but I focused most on looking at how women would relate to the material. It’s dark, it’s real, and it’s not humor like my past two books.
Betareading. This created a challenge: whom would I ask to betaread it? Which reviewers would I approach? Who would ultimately buy it?
Research, interact. If you can’t answer those questions, you’ve got some work to do. How? Google, Goodreads, even your social media (I use primarily Twitter and Facebook) to connect with people and discuss the subject matter and if it’s of interest to them. Social media is the ultimate in free market research.
I sent my book to about twenty-five betareaders who expressed interest in seeing it as well as giving me feedback. Leaving a review is by no means expected or required, but by creating a ‘sneak peek,’ many readers are happy to leave you a review when your book goes live (usually on Amazon and/or Goodreads).
And when Pieces went live, I had about ten reviews within a few days. It’s been three months and I’m up over seventy-five!
(Betareaders can be anyone who is interested in reading your book before it’s available for sale. You don’t pay them anything, other than a free ARC — advanced review copy — of the book.)
- REVIEWERS AND BOOK BLOGGERS
Are your friend. BUT, if you’re spamming anyone and everyone with your book, you risk losing followers, annoying potential shot in the dark readers, and having your account suspended for spamming people.
I received about thirty of these every day: Hi Rachel. Thx for the follow. Plz read, review, & RT my book It’s All About Me on Amazon. Thx.
NO.
When I check their stream (which believe me, I do), I see they’ve sent the same message to hundreds of others and usually unfollow.
Sigh.
Get informed. Read this article (from Amazon Hall of Famer Dr. Bojan Tunguz on my blog for suggestions on what to do and what not to do). Here’s another one by Tracy Riva of Midwest Book Review.
I get it. I was confused, too, before my first book came out. So I asked people what to do! I researched. I learned.
If you’re not sure how to approach reviewers, Google it! Ask another writer. Read blog posts about it. But for the love of all things holy or otherwise, don’t spam your book in a welcome message or blanket your stream in spam. It’s unprofessional and you will actually repel potential readers.
- GENRE
Read the guidelines. Book bloggers and reviews are very specific in what they review and they post their review guidelines right on their blog and sometimes, even in their Twitter or Facebook bio. It’s there for you to read and pay attention to. Why waste your time asking people to review your book who don’t review your genre?
Be selective. I get several requests daily to read and review someone’s book, and I’m not even a reviewer! I don’t review books; I’m not a book blogger. So, why is this happening? It’s not that I don’t appreciate it and I’m honored people give a darn about me at all, but there are thousands and thousands of book bloggers and reviewers who do this professionally. Why are you wasting your time on people like me who don’t even do that?
Finally, here’s a great list put together by WordPress whiz and romance reviewer Barb Drozdowich, titled the Book Blogger List. Read it. It’s broken out by genre — the work is done for you!
Hope you find these tips helpful. Any questions or experiences, please share below.
If you’d like to read Broken Pieces, click for a free sample on Amazon (no Kindle required – they have free apps for any smartphone, computer, or tablet). It’s on sale today (2.99, regular price 5.99) through Friday, 3/22 only. Thank you!
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Why PRODUCT Is The Most Important Part Of Your Platform
Why Product Is The Most Important Part Of Your Platform 
In my last article, I discussed an overview of the four Ps of marketing and how this applies to authors: product, place, promotion, and pricing.
Today, I’m going to focus solely on the most important component: product.
Your book is your product.
You are your product.
Do we brand the book or the author? Always brand the author. However, you must create a spectacular product first!
What came first: the author or the book?
Let’s look at these two components in detail.
BRANDING THE AUTHOR
Do people walk into a bookstore or browse online for the latest release from We’re AllThat Publishing? NO. They look for a specific author they favor, a book they’ve heard about by a specific author, or let’s face it, what’s free or on sale.
1) Authors. You need to own who you are and what you write about as an author, in every way, across every channel. Crucial to branding the author is understanding, yet again, your keywords and using them consistently.
I myself chose my keywords early on based on what interested me and what I write about consistently: men and women, love and loss, relationships and sex and well as social media and author marketing for my business.
This is not a difficult formula to figure out: what do you write about? Start there.
What interests you? What excites you? What are you passionate about? Add that.
Boom. Done, baby.
2) Platform. Once you have that figured out, start sharing blog posts (use #MondayBlogs to share your latest post and retweet others), information, pictures, resources, guest posts, books and posts written by others…whatever – about those topics.
Here’s the main reason you want to brand you and not your book: you will write more books. Many authors write about the same subjects or create a series; however, what if that’s not the case?
Here you’ve created a whole social media, site, blog, etc., platform for a specific book and then, when you release the next one, what then?
No. Save yourself this newbie mistake and brand yourself. Your Twitter name, Facebook page, website (buy the domain!), email newsletter – everywhere – should be consistent.
BOOK
I’ve pretty much talked ad nauseum about making sure you hire a professional editor, proofreader, formatter, and graphic artist to create the best possible product you can.
Of course, it starts with the writing. Whether it’s fiction or nonfiction, you must be realistic about your talent and figure out where you need improvement. Because let’s face it: if your work is weak, the cracks will show and you won’t sell.
How do we go about this?
1) Critique Group. Many authors sit in their little bubble and never reach out to others – for fear of criticism. Well. What do you think happens when you release your book and people start reviewing it?
Get over yourself. This is the real world. Truth can hurt but it can also make you a much better writer. Share your stuff with other writers you trust, join a Google or Facebook group of authors in your genre, share excerpts on your blog and ask for honest feedback.
2) Just write. You don’t need an MFA (Master of Fine Arts) to write a book. But I do suggest taking some classes in creative writing if you can (online or live), or at the very least, read some books about it (or participate in a prompt – Scintilla is happening right now! or check out Becky Tsaros Dickson’s weekly prompt) and start practicing the suggested tasks. Start writing every day – no matter if it’s on your book, a blog post, a guest post, for a business site, a story for your kids – whatever!
Why is this helpful? Besides the obvious reasons of ‘practice makes perfect,’ you are learning about your own style, what you’re good at, and developing your own vision and creative process. You will need to know this as you navigate the murky publishing waters when you do publish.
It took me over fifteen years of corporate sales and marketing for me to stop making excuses not to write. I’d always wanted to make a living at it – but all the planning and classes and chatting on Twitter with other authors did not a book make. I didn’t know exactly where to start, so I took classes, did assignments, and learned what I did well — and not so great.
3) Blogging. If blogging is your entre into the writing world, don’t dismiss it. My first book (and thousands of others), started with our blogs. It’s a great exercise in learning what you’re good it – and what you’re not so good at.
And here’s a neat little trick: you can brand yourself now as an author even if your book isn’t out yet. Work with your keywords: write about the topics you know or are passionate about. Brand yourself in social media, on your site, as a blogger. Get your name out there.
If you’re not sure where to start, read more of my blog or others who write about author marketing. I recommend Lori Culwell or Stephanie Chandler. Both are fabulous and have books out about how to market yourself and your book. And they know: they are both successful authors and businesspeople.
Branding works hand in hand with your book or product. No question. That’s one of the basic tenets of author marketing.
There truly is no ‘either/or,’ but a matter of both.
Did you enjoy this article? Subscribe to my blog and you’ll never miss my weekly posts! Just enter your email address over on the right hand side of this page >>>>. It’s easy, and I won’t share your email address with anyone. Redhead’s honor.
Need personalized help? Check out my BadRedheadMedia.com services page.
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