Category Archives for "Book Marketing"

What’s an author platform, anyway?Let’s break it down!When I first started in the publishing industry over ten years and seven books ago, the nebulous concept of an author platform sounded like a vague box of ‘things’ a writer would buy at the Invisible Writer Internet Store. “Want the deluxe package?” an oily salesman with an […]

What is Clubhouse?This is a summary of WHAT IS CLUBHOUSE? #BookMarketingChat with guest Naomi Nakashima @helpmenaomi. Naomi is an expert publishing consultant and has made a splash on Clubhouse. Definitely give her a follow! @helpmenaomi What is the Clubhouse App (@joinclubhouse)?The @joinclubhouse is a new social networking app based on drop-in audio chat. The closest way I […]

Today we’re going to discuss a few of my top tips to help you utilize Twitter correctly, so you learn how to make the most of this interactive platform. Why me? Well, I do this for a living, I’ve released 6 books (two help writers with book marketing), and Twitter is my personal favorite social […]

Whether you’re writing blog posts on Medium, guest posts on a high-volume site, or building up your own blog or vlog (video blog), you want as many eyes as possible on your posts, right? Yea, you and every other blogger. That’s the challenge, isn’t it? Writing blog posts consistently is a huge part of any author […]

Thrilled to host guest author Jenny Milchman today to discuss success! Jenny is a USA Today bestselling author, published by SourceBooks. We met via BookBub (I keep telling authors, it’s a goldmine!), and she was kind enough to feature me and The BadRedhead Media 30-Day Book Marketing Challenge in her latest newsletter. I highly recommend you […]

Now is a weird time to promote your work as a creative person. Unless you’re wealthy and don’t need to worry about how to make a living, or you have a gig that’s unaffected by COVID-19, we still have stuff to sell. As authors, that means we still need to sell our books because we […]

What’s the secret to a great author platform? Many, not the least of which is attractive graphic design which draws the reader in. @PaulineWiles explains.

Marketing, Marketing, MarketingBook marketing can feel overwhelming – even for me and this is what I do for a living. For this reason, I started #BookMarketingChat about four years ago – to help writers learn not only how to use social media (that’s in my book), but also how to use it specifically for book marketing.I was […]

Why Market Our Books? We writers want to be read. Otherwise, why would we publish our work? Well, it is so gratifying to hold the book and see it on the shelf. But it’s the readers’ joy in reading is what it’s all about. Otherwise, why publish? To be read, we must market our books. […]

Making Time For Book Promotion As authors today, we’re compelled to juggle more tasks and responsibilities than ever before. Given the colossal effort you’ve invested in writing and publishing your book, you know you’d be crazy not to dedicate some energy to promoting it. But with all that’s going on in your life, how do […]