Category Archives for "Book Marketing"

There are a lot of myths around book marketing, which often come across as dressed up excuses not to bother with marketing. Like waiting to land a traditional publishing deal so you needn’t worry about promoting your own book. I’m going to bust five of those myths for you right now, so you can quit […]

We made it through the entire month of #NaNoProMo — can you believe it? I’m pleased to announce the final #NaNoProMo winners today. What a month it has been, too. Want to know how this all started? She doesn’t really want credit yet I want her to have it because she’s so brilliant. The fabulous […]

Phew, you made it through this entire month of #NaNoProMo Book Marketing. I made it. What do you think? One entire month of daily posts and giveaways from experts in book marketing, social media, branding, and publishing — all to help you, my writer friends, figure out the best this writing gig we’ve chosen has […]

Before I rode off into the sunset to pursue literary art in 2012, I used to ride for an outfit, herding their brand. As the person in charge of the marketing communications department for a growing natural food enterprise, I multi-tasked in key areas. My team’s most important responsibility was to manage the organization’s brand […]

You’re thinking, I’m an author, not a blogger. You’re thinking, I write books, not articles. Why would I start a blog? Because you know that success in self-publishing demands a two-pronged approach: first you have to write a book your target audience will value, then you have to market it to them—and that’s where blogging […]

Like many editors – or proofreaders, graphic designers, or publicists – I’ve learned a few things along the way that would benefit potential clients. And while I mostly work with new authors hoping to publish their first manuscripts, the following tips are helpful for anyone who’s finishing up their first drafts. Use a Professional EditorThis […]

At some point during my weekly #BookMarketingChat (every Wednesday, 6pm pst/9pm est on Twitter — join us), I discuss branding (no matter the topic), and I will make this statement: In publishing, we brand the author, not the book.  It’s even become a running joke at this point with my chat community as if they’re […]

Can you believe we’re almost through this entire month of #NaNoProMo? Wow!! This last week has been full of all kinds of tips, resources, and excellent expert information and giveaways. Now it’s time to recap and announce the winners, so let’s do this thingy. Why Is Simple eBook Design Good Marketing? by guest @Alexandria_SZ Alexandria […]

You’ve finished your book – your baby, your passion, and now you’re ready to publish and market. But are you really? Do you have an engaged audience that is ready to buy it? What are your expectations for your launch day? 5 books sold? 5000 books sold? Do you know that statistically speaking, if you […]

“It is a dimension as vast as space and as timeless as infinity. It is the middle ground between light and shadow, between science and superstition, and it lies between the pit of man’s fears and the summit of his knowledge. This is the dimension of imagination. It is an area which we call the […]