Category Archives for "Book Marketing"

5 Reasons Author Tribes Will Make You a Better Writer  When I started fiction writing, I knew nothing about the actual process much less all the other roles one must take on in the author world of publishing, public relations, and marketing. My innate sense for scoping out how to do things helped. Since not […]

If I said ‘book marketing’, what would be the first thought to pop into your head? I love it, give me more, I can’t get enough! Ugh. It’s a necessary evil. I have to admit, I don’t come across many authors who say they love it. Even the ones who accept it as part of […]

There are a lot of myths around book marketing, which often come across as dressed up excuses not to bother with marketing. Like waiting to land a traditional publishing deal so you needn’t worry about promoting your own book. I’m going to bust five of those myths for you right now, so you can quit […]

We made it through the entire month of #NaNoProMo — can you believe it? I’m pleased to announce the final #NaNoProMo winners today. What a month it has been, too. Want to know how this all started? She doesn’t really want credit yet I want her to have it because she’s so brilliant. The fabulous […]

Phew, you made it through this entire month of #NaNoProMo Book Marketing. I made it. What do you think? One entire month of daily posts and giveaways from experts in book marketing, social media, branding, and publishing — all to help you, my writer friends, figure out the best this writing gig we’ve chosen has […]

Before I rode off into the sunset to pursue literary art in 2012, I used to ride for an outfit, herding their brand. As the person in charge of the marketing communications department for a growing natural food enterprise, I multi-tasked in key areas. My team’s most important responsibility was to manage the organization’s brand […]

You’re thinking, I’m an author, not a blogger. You’re thinking, I write books, not articles. Why would I start a blog? Because you know that success in self-publishing demands a two-pronged approach: first you have to write a book your target audience will value, then you have to market it to them—and that’s where blogging […]

Like many editors – or proofreaders, graphic designers, or publicists – I’ve learned a few things along the way that would benefit potential clients. And while I mostly work with new authors hoping to publish their first manuscripts, the following tips are helpful for anyone who’s finishing up their first drafts. Use a Professional EditorThis […]

At some point during my weekly #BookMarketingChat (every Wednesday, 6pm pst/9pm est on Twitter — join us), I discuss branding (no matter the topic), and I will make this statement: In publishing, we brand the author, not the book.  It’s even become a running joke at this point with my chat community as if they’re […]

Can you believe we’re almost through this entire month of #NaNoProMo? Wow!! This last week has been full of all kinds of tips, resources, and excellent expert information and giveaways. Now it’s time to recap and announce the winners, so let’s do this thingy. Why Is Simple eBook Design Good Marketing? by guest @Alexandria_SZ Alexandria […]