Category Archives for "Book Marketing"

Why Market Our Books?We writers want to be read. Otherwise, why would we publish our work? Well, it is so gratifying to hold the book and see it on the shelf. But it’s the readers’ joy in reading is what it’s all about. Otherwise, why publish? To be read, we must market our books. How […]

Making Time For Book Promotion As authors today, we’re compelled to juggle more tasks and responsibilities than ever before. Given the colossal effort you’ve invested in writing and publishing your book, you know you’d be crazy not to dedicate some energy to promoting it. But with all that’s going on in your life, how do […]

If there is one common thread that runs through every author it’s this: we don’t have enough time! For writing, for book marketing, for any of it (whatever it is). Sometimes when we see a huge task ahead of us, like book marketing, we tend to focus on it as a whole. And that can be […]

How Your Writing Posse Helps Now There’s lots of talk in writing circles, and rightly so, about the value of a writing posse, tribe, or group to help you generate high-quality work, and finish your projects. Hopefully, you’re familiar with the encouragement, accountability, and critique these groups can offer, and you’ve explored both local and online […]

5 Reasons Author Tribes Will Make You a Better Writer When I started fiction writing, I knew nothing about the actual process much less all the other roles one must take on in the author world of publishing, public relations, and marketing. My innate sense for scoping out how to do things helped. Since not everyone […]

If I said ‘book marketing’, what would be the first thought to pop into your head?I love it, give me more, I can’t get enough!Ugh.It’s a necessary evil.I have to admit, I don’t come across many authors who say they love it. Even the ones who accept it as part of the job and commit […]

There are a lot of myths around book marketing, which often come across as dressed up excuses not to bother with marketing. Like waiting to land a traditional publishing deal so you needn’t worry about promoting your own book. I’m going to bust five of those myths for you right now, so you can quit […]

We made it through the entire month of #NaNoProMo — can you believe it? I’m pleased to announce the final #NaNoProMo winners today. What a month it has been, too. Want to know how this all started? She doesn’t really want credit yet I want her to have it because she’s so brilliant. The fabulous brain of […]

Phew, you made it through this entire month of #NaNoProMo Book Marketing. I made it. What do you think? One entire month of daily posts and giveaways from experts in book marketing, social media, branding, and publishing — all to help you, my writer friends, figure out the best this writing gig we’ve chosen has to offer. Sure, […]

Before I rode off into the sunset to pursue literary art in 2012, I used to ride for an outfit, herding their brand. As the person in charge of the marketing communications department for a growing natural food enterprise, I multi-tasked in key areas. My team’s most important responsibility was to manage the organization’s brand […]