Category Archives for "Guest Post"

There are a lot of myths around book marketing, which often come across as dressed up excuses not to bother with marketing. Like waiting to land a traditional publishing deal so you needn’t worry about promoting your own book. I’m going to bust five of those myths for you right now, so you can quit […]

My suitcase on wheels clacked behind me as I followed my boss’s determined strides. Like most business trips with her, we traveled frugal and opted to walk to our hotel from the airport. She opted. In fact, this trip was all about her wanting to leave a legacy for her thirty-plus years as general manager […]

Amazon ReviewsAll authors want book reviews because they show social proof on the world’s biggest online bookstore. That has an indirect effect on sales, and can help an author obtain an advertising slot with BookBub or one of the other big ebook advertisers. Readers also want reviews. Reviews provide social proof, a perceived indication of […]

You want to write a book? “I just have bits of scribbles on paper. I don’t know what I’m doing,” Adriana said on a call one day. We’d been working together only a short while, and she was frustrated. “Writing is a process,” I replied. “This is part of your process.” I say it all […]

Before I rode off into the sunset to pursue literary art in 2012, I used to ride for an outfit, herding their brand. As the person in charge of the marketing communications department for a growing natural food enterprise, I multi-tasked in key areas. My team’s most important responsibility was to manage the organization’s brand […]

You’re thinking, I’m an author, not a blogger. You’re thinking, I write books, not articles. Why would I start a blog? Because you know that success in self-publishing demands a two-pronged approach: first you have to write a book your target audience will value, then you have to market it to them—and that’s where blogging […]

Like many editors – or proofreaders, graphic designers, or publicists – I’ve learned a few things along the way that would benefit potential clients. And while I mostly work with new authors hoping to publish their first manuscripts, the following tips are helpful for anyone who’s finishing up their first drafts. Use a Professional EditorThis […]

You’ve finished your book – your baby, your passion, and now you’re ready to publish and market. But are you really? Do you have an engaged audience that is ready to buy it? What are your expectations for your launch day? 5 books sold? 5000 books sold? Do you know that statistically speaking, if you […]

“It is a dimension as vast as space and as timeless as infinity. It is the middle ground between light and shadow, between science and superstition, and it lies between the pit of man’s fears and the summit of his knowledge. This is the dimension of imagination. It is an area which we call the […]

What will your next blog post be about? Do you know what your audience is actually interested in? Addressing these questions is what sets the successful blogger apart. She’s done her homework and understands who her audience is and what they want to learn about. She’s researched the niche and identified the specific topics and […]