Archive for May 2018
How To Strategically Build A Brand Experience By Guest @Charli_Mills
Before I rode off into the sunset to pursue literary art in 2012, I used to ride for an outfit, herding their brand. As the person in charge of the marketing communications department for a growing natural food enterprise, I multi-tasked in key areas. My team’s most important responsibility was to manage the organization’s brand…
Read MoreHow To Start Blogging: A Guide For Authors By Guest @VeryGoodCopy
You’re thinking, I’m an author, not a blogger. You’re thinking, I write books, not articles. Why would I start a blog? Because you know that success in self-publishing demands a two-pronged approach: first you have to write a book your target audience will value, then you have to market it to them—and that’s where blogging…
Read More5 Editing Tips You Need To Know Now by guest @CStreetlights
Like many editors – or proofreaders, graphic designers, or publicists – I’ve learned a few things along the way that would benefit potential clients. And while I mostly work with new authors hoping to publish their first manuscripts, the following tips are helpful for anyone who’s finishing up their first drafts. Use a Professional Editor…
Read MoreThis is Why Your Author Branding Matters More Than You Think via @BadRedheadMedia #Branding
At some point during my weekly #BookMarketingChat (every Wednesday, 6pm pst/9pm est on Twitter — join us), I discuss branding (no matter the topic), and I will make this statement: In publishing, we brand the author, not the book. It’s even become a running joke at this point with my chat community as if they’re…
Read MoreHere Are The Winners For #NaNoProMo Week Four!
Can you believe we’re almost through this entire month of #NaNoProMo? Wow!! This last week has been full of all kinds of tips, resources, and excellent expert information and giveaways. Now it’s time to recap and announce the winners, so let’s do this thingy. Why Is Simple eBook Design Good Marketing? by guest @Alexandria_SZ Alexandria…
Read MoreHow To Effectively Grow Your Author Platform By Guest @KatBiggie
You’ve finished your book – your baby, your passion, and now you’re ready to publish and market. But are you really? Do you have an engaged audience that is ready to buy it? What are your expectations for your launch day? 5 books sold? 5000 books sold? Do you know that statistically speaking, if you…
Read MoreBudget Social Media: Invest in Live Events by @bramsayauthor
“It is a dimension as vast as space and as timeless as infinity. It is the middle ground between light and shadow, between science and superstition, and it lies between the pit of man’s fears and the summit of his knowledge. This is the dimension of imagination. It is an area which we call the…
Read More3 Innovative New Tools to Discover Promising Blog Topics by @mike_allton
What will your next blog post be about? Do you know what your audience is actually interested in? Addressing these questions is what sets the successful blogger apart. She’s done her homework and understands who her audience is and what they want to learn about. She’s researched the niche and identified the specific topics and…
Read MoreHow to Write Emotional Headlines to Get More Shares by @garrett_moon of @CoSchedule
Here at CoSchedule, we recently hit over 10 million headlines entered into our Headline Analyzer tool. That’s a lot of headlines. With this massive resource, we began wondering what, exactly, made a highly-shared headline so shareable. Could we find a way to predict whether or not a headline would be well-shared? You may be surprised…
Read MoreHow to Use Smart Links To Increase Your Amazon Sales By guest @Themarioblog
As an author, you now have the opportunity for people from all over the world to buy and read your work. Depending on your audience, it’s totally feasible that 20-25% of all your Amazon sales can come from outside of the US. And that’s without even publishing your work in another language. Turns out lots…
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