The Psychology of Bad Reviews

The Psychology of Bad Reviews    *I’m not a psychologist, nor do I play one on TV.   Now that my third book, Broken Pieces, is out, I’ve experienced the highest of the highs (contacted by a few publishers to create a print version, several award nominations and an honorable mention, and 5-stars from Midwest…

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How To Effectively NOT Sell Your Book

How To Effectively NOT Sell Your Book   Last week I wrote about the three-step process to marketing your book. This week we focus on sales.   First, let’s explain the difference between marketing and sales:   Marketing is everything that you do to reach and persuade prospects. The sales process is everything that you…

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What’s the 3-Step Process to Marketing Your Book?

What’s the 3-Step Process to Marketing Your Book?    I’m often asked, ‘When is the ideal time to start marketing my book?’ It’s a good question, but let’s go a bit deeper today.   The question should not only be that, but also: how do I ensure I get the most sales when I do…

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Why All Authors Need Target Practice

Please welcome my favorite hottie (and brilliant marketer in real life), author Jim Moorman to the blog. He gives solid, practical advice for any author. Sit, Grasshopper. Learn from the marketing ninja dude. Oh, and purchase his book, Jamaican Flowers, on Amazon!  *** One of my favorite people, the late Stephen Covey, said, “If the…

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What Is #MondayBlogs and Does It Work?

What Is #MondayBlogs and Does It Work?   ‘Looking at millions of retweets and millions of non-retweeted ‘normal’ tweets, I found that non-retweets tended to contain more self-referential language than retweets. Not only does self-reference not lead to more followers, it also doesn’t lead to more retweets.’  ~Dan Zarrella, The Science of Marketing: When to Tweet,…

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