Book club marketing can yield lots of new readers for your book. All authors should consider the benefit of including questions within their book or on their website. Beyond that, various strategies can be employed to connect with book clubs.
To help with that process, I’ve written a free 22-page booklet, An Author’s Guide to Book Clubs, that contains hundreds of questions an author, book club leader, or teacher can use to spur literature discussion. Use them as is or tailor as desired. Tips are also included for contacting and visiting book clubs as well. This sign-up incentive is truly one of a kind. Enjoy!
Book clubs are treasure troves of potential readers often under-utilized by authors. Not to mention, a set of accompanying discussion questions can help deepen the reading experience. This guide provides ready-made questions that can be pressed into service for most fiction and creative nonfiction titles.
Beyond that, explanations and examples for each questioning strategy allow an author a better understanding of how to generate their own questions that get at various aspects of a story.
This guide also delivers strategies for connecting with such groups. Book club leaders may also find this book invaluable to generate questions to encourage their members to go into more fruitful discussion and to also participate in hands-on activities to bring a book to life.
#NaNoProMo Day 10: An Author’s Guide to Book Clubs by guest @JeriWB and be sure to comment to enter to win today's prize package from Jeri (value: $150)!
My expertise comes from a background in education theory. Reading does not take place in a vacuum. Meaning is made in the interplay between reader, writer, and text. The best questions are open-ended and account for basic, intermediate, and advanced levels of response.
Beyond asking general questions that encourage readers to delve deeper into the seven elements of literature, applying critical theory questions from a feminist perspective or utilizing cognitive strategies such as Bloom’s Taxonomy are great starting points for in-depth discussion questions.
Sitting around and gabbing about a book is indeed great fun, but what might happen if readers are encouraged to try various activities like writing character poems, conducting mock interviews, making collages, putting on skits, or recording a short video? Tons of fun. That’s what.
Book clubs abound, though effort is often required to find them. Strike up a conversation with a head librarian or approach professional organizations. Sites like Meetup and online book clubs are fabulous as well. Seek and you shall find. I’ve included links to speed your search.
Before reaching out to the group leader, ask if your book is properly edited and available in both print and e-book form. Does it fit the club’s intended audience? How active and passionate is the group? What can you find out about its members? Are you willing to be a guest?
What type of questions might you be expected to answer? Are you prepared to answer honestly? How can you convey a friendly persona? How many copies should you bring and are you ready to sign? What makes for a good public reading? Will you provide any freebies?
What experiences have you had with book club marketing as an author? In general, what makes a book club enjoyable to you as a reader?
Enter to win a critique or copyedit on an opening chapter of up to 5,000 words (a $100 or $150 value) by commenting below!
Rachel Thompson is the author of newly released BadRedhead Media 30-Day Book Marketing Challenge: How to energize your book sales in a month - created to help authors market their book. She is also the author of Broken Places (one of IndieReader's "Best of 2015" top books and 2015 Honorable Mention Winner in the San Francisco Book Festival), and the multi award-winning Broken Pieces, as well as two additional humor books, A Walk In The Snark and Mancode: Exposed. She owns BadRedhead Media, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in The Huffington Post, IndieReader.com, The San Francisco Book Review (BadRedhead Says…), 12Most.com, BookPromotion.com, and Self-Publishers Monthly. Not just an advocate for sexual abuse survivors, Rachel is the creator and founder of the hashtag phenomenon #MondayBlogs and two live Twitter chats: #BookMarketingChat (co-hosted with TheRuralVA, Emilie Rabitoy) and #SexAbuseChat, co-hosted with C. Streetlights and Judith Staff. She hates walks in the rain, running out of coffee, and coconut. She lives in California with her family.
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