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Love this article. This nails it in terms of building strategies and setting goals for what you want to achieve. I think many people, whether they are writing a book or trying to get in shape set out with vague goals and get discouraged. Please do a second guest blog! Following!
ReplyHi Rachel and Belinda, Oh how I need to win the one hour consultation!
ReplyThis article has some great points. I am still trying to develop a strategy that works for me.
ReplyFantastic piece. The biggest takeaway for me was your point about what a mistake it is to employ the tactics of authors who publish on a different schedule. It’s so easy to get caught up in so-and-so did X, Y, and Z and they sold a zillion books, but it rarely seems to work. Thanks for that!
ReplyThanks, Rachel and Belinda, for a thought-provoking post. Developing a marketing plan is harder and more daunting to me than writing my book! The tips in the post will definitely help.
ReplyGreat tips. It’s all very sound – but I still seem to be failing. So, yeah, I need that one-hour consultation too.
ReplyThanks for this article. Thanks to Rachel, I realized awhile ago I needed to attract people interested in what I’m interested in to my blog, not other writers. I started doing that and while my social media followers jumped, my readers didn’t because I wasn’t posting enough! Since last winter, I finally got that. I’ve decided 2018 is the year I start to actually post more blog content and grow my email list and start a newsletter. It’s worked pretty well so far. The more posts, the more likes, the more views. Also, I was in the dark about SEO and now I’m turning that around. Now I’m just trying to figure out if I should self-publish or keep submitting to agents (who keep asking for work and then passing, ugh.) Anyway, marketing is a long road but I’m working on it little by little! Thanks again.
ReplyThis article was dead on. As an author just starting out in marketing, I hear a lot of “do this” and “you HAVE to do that” without much guidance on the whys and hows. I need to decide on my strategy and make sure my tactics are supporting my goals.
Thanks!
ReplyThanks Daniella! You’re absolutely right, vague goals mean it’s easy to let them slip, because you were never too concrete about them in the first place. Anyone can say “I want to sell more books”. But if you say “I want to sell 100 books”, or 1,000 or 10,000, now that’s a whole different thing!
ReplyI’m always amazed at how many people don’t understand the difference between strategy and tactics. That’s partly because there are so many blog posts referring to things like advertising as strategies, and not enough blog posts making the difference clear.
Or maybe it’s because tactics are easier …
Anyway, this post is a great reference. Thank you.
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