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(21) comments
Love the rigour of this approach, but tricky as I am doing kids fiction and adult non-fiction!
ReplyLots of insights here. It’s interesting to note that by the time the author is bored with her branding, readers are just now starting to notice it. I have to constantly remind myself to think like a reader, and not like a writer and this was a good reminder.
ReplyThe marketing aspect of the author biz is what is difficult for me. Even with a business degree and a few basic marketing classes under my belt.
Thanks for these tips!
I’m finding the posts regarding branding, etc exceptionally insightful. My issue is how to apply the pointers to my situation when I’ve written across various genres: erotic thriller, action crime crossover, and (currently) historical fiction. I’d appreciate some feedback from you as to how I can brand myself considering my range of books.
ReplyThanks, Rachel and Charli, for an article I really needed to see. I’m in the process of setting up an author website, and branding is definitely on my mind these days. Still working through the best way to brand a comedy screenwriter who had a film review blog but has just written a distinctly non-comedic novel. The tips in your article are going to be a big help. Rachel, I’ve thoroughly enjoyed the posts for #NaNoProMo. That must have taken a lot of work on your part. Thanks so much!
ReplyThis was so helpful. I really need to focus on my brand more, without taking the time away from my writing.
ReplyOh man, I NEED those branding guides. I struggle with the branding because I’m currently working on both a kids’ series and adult sci-fi. Confusing. Charli Mills truly is fab and I’m not surprised there is so much great info packed in here. Thanks for a great post, Rachel and Charli!
ReplyIt’s always fascinating to me to get insights into things I never even considered might go into branding. Excellent post, thank you!
ReplyPutting It Out There
“Hey Kid. Set a spell.”
“Thanks, Shorty, I’d ruther stand.”
“Ok. Whatcha been up to?”
“Been workin’ on ma brand.”
“You do listen! An author’s brand!”
“More like a tattoo; didn’t have the mettle fer a actual brand.”
“Uh huh… what’s it say?”
“Picture of a book, says, ‘Read mine’.”
“Kin I see it?”
“I’d ruther you not.”
“Kid, branding and marketing are about exposure, how you show yerself to yer reading audience. Come on, let’s see yer tattoo.”
“It’s on my rump.”
“Oh. Cheeky. Not the kinda exposure I meant Kid. S‘pectin’ a large followin’?”
“Kinda hopin’ not.”
I am thankful you mention how a brand can make you comfortable and more productive,a lot of people see it as limiting.
ReplyThank you for a great article! Interesting points, some easier to action than others.
I get that establishing one’s brand and sticking with it is important. As I will write across genres tying it together is a challenge.
Colors, fonts? Pictures? So strange to think of myself as a logo. Played around on Canva once for the blog and felt a little silly. Need to get serious soon.
Reply[…] and networking. Brian Jud erects the 4 pillars of successful book marketing, Charli Mills explores how to strategically build a brand experience, and Donna Galanti has 11 ways to find and connect with other authors in your […]
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