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This is definitely something I need to change in the future. I was slow to join the mailing list bandwagon and my list–relatively speaking–is quite small. More people subscribe to my blog than my mailing list–but I post at least once a week to my blog, so I’m hearing what you’re saying.
I also know I get over 200 emails a day. And I delete 98% of them without opening them. I’ve been reluctant to send out newsletters and emails to my list for that reason alone. But I think the real reason is I don’t believe I have any additional content above and beyond the blog and the rare bit of actual news I have. So content is definitely something I’m going to have to work on.
ReplyGood article. You talk about the fundamentals of e-mail marketing but there’s a lack of focus on how many times you should be e-mailing and what you should be e-mailing. My big issue are both and there’s not much on that however I get your point of how e-mail should be a prime focus.
ReplyHi Justin,
Conor does go into detail about what you should be emailing – perhaps reading the post again will help you. As for how many times to email, that’s really up to you. Look at the analytics and open rates, and see how responsive people are to what you’re sending them.
Remember, it’s not about you, it’s about what value you’re offering readers. Hope that helps.
ReplyI’m actually really excited about email at the moment but want to build on the momentum
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