Book marketing involves so many steps. When people come to me, they erroneously think that all they need is social media marketing.
Social media alone won’t cause your books to start flying off the proverbial bookshelf. So, take this quiz and see if you’re ready to tackle book marketing on your own.
Yes, book marketing starts with your book. If you wrote a historical fiction novel, how well did you research it? Did you hire the absolute best editor you could afford plus a copyeditor? And did you attend writing workshops to hone your craft?
It’s best if you don’t rely on Fiverr for your cover. And it’s best if you don’t use a photo you took. Subscribe to TheBookDesigner.com. Every month, Joel Friedlander, a book designer, judges submissions from writers.
By reading his reviews, you’ll learn a lot about good and bad covers, and you’ll glean names of good book designers. Or, you can ask Joel for a recommendation. That’s how I found mine.
You could upload your book to KDP if you’d like and select your own categories. Before doing that, I suggest you conduct some research.
Selecting your keywords and categories is critical to being found on Amazon. So, make your selections carefully. Here’s a post by Kindlepreneur with Dave Chesson on how to find the best categories: Secret Method to Choosing Amazon Book Categories in KDP.
Preorders are de rigueur these days. When you schedule a preorder for a month, you are building sales and then when your book is available to download, you’ll have a boatload of reviews.
All those reviews boost your book in Amazon’s search engine.
These days, it’s important to publish your book in as many formats as possible. You want your readers to be able to read a paperback, download an ebook, listen to an audiobook, or enjoy a boxed set. I’ve had clients who have only had their books formatted into paperbacks. Guess what kind of book sales they had? Yep.
No amount of social media marketing can help an author who doesn’t take advantage of all the ways that consumers buy books these days.
Every author needs an author website. In fact, you need a website, and possibly a blog, before you even embark on social media marketing. A simple website would include these pages:
If you have a street team of ten people, you can sell a lot of books. Ten raving fans will post information about your books everywhere online. Imagine that they are super connected. I’m talking about 2,000 Facebook friends and 500 connections or more on LinkedIn, at least.
If you have ten super fans with 2,000 Facebook friends each, we’re talking about 20,000 people who will learn about your books. Whoa!
A VIP list works the same way. It doesn’t matter what you call it, just build it and the book sales will happen.
I know what you’re thinking. After spending all the time and all that money getting your book reading for publication, why would you discount your book to $0 for five days? Well, because discounting your book will lead to downloads which will increase the number of readers you’ll get, which in turn will bring you more reviews.
And more reviews will boost you on Amazon’s search engine. So, do them. They’re worth it on a promotional basis.
Blog tours may not boost book sales initially, but they will increase awareness of your books. As a new author, you need awareness. Of course, you don’t have to pay for a blog tour. You can always organize one on your own.
On this Amazon page, there is a list of books on how to conduct your own blog tour. Buy one of the books and start doing it.
If you want to hire someone, I can vouch for TLC Book Tours. They aren’t cheap, but they are professionals. I’ve used them and really enjoyed working with them.
Whether you hire someone like me or do it yourself, a social media presence is essential to a writer’s marketing platform. Whether you’re a new author or a seasoned author, you need to have a social media presence for visibility and for book sales.
Social media is how you’ll keep in touch with readers, find new readers, and connect with influencers in your genre and in the book marketing field.
Email marketing is also de rigueur. You won’t get far in your book marketing without building an email list. The truth is, email marketing is more effective at sales than social media. However, Facebook advertising is awesome.
I hope not. Social media and email marketing are both essential components of your book marketing strategies.
The second edition of Social Media Just for Writers is both a primer for authors new to social media and an advanced study of platforms that weren’t widely known four years ago.
Whether you write romance, historical fiction, young adult, or steam punk novels, you’ll find help in reaching your online audience of new and dedicated readers.
A social media audit with Frances Caballo (value: $275!)
Want to win this giveaway? Simply leave a comment WHY below!
All comments must be left prior to midnight on Monday, May 13th, 2019 in order to be eligible to win. Winners for the week announced on Tuesday, May 14th.
Frances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.
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Rachel Thompson is the author of newly released BadRedhead Media 30-Day Book Marketing Challenge: How to energize your book sales in a month - created to help authors market their book. She is also the author of Broken Places (one of IndieReader's "Best of 2015" top books and 2015 Honorable Mention Winner in the San Francisco Book Festival), and the multi award-winning Broken Pieces, as well as two additional humor books, A Walk In The Snark and Mancode: Exposed. She owns BadRedhead Media, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in The Huffington Post, IndieReader.com, The San Francisco Book Review (BadRedhead Says…), 12Most.com, BookPromotion.com, and Self-Publishers Monthly. Not just an advocate for sexual abuse survivors, Rachel is the creator and founder of the hashtag phenomenon #MondayBlogs and two live Twitter chats: #BookMarketingChat (co-hosted with TheRuralVA, Emilie Rabitoy) and #SexAbuseChat, co-hosted with C. Streetlights and Judith Staff. She hates walks in the rain, running out of coffee, and coconut. She lives in California with her family.
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