PAULINEWILES:
A3a Ack, sorry, but your website, book covers, newsletter, social media, biz cards, bookmarks… all need to look like the same family. But a perfect starting place is your book cover. Get that right and the rest can follow. #BookMarketingChat
A3b: This website uses the book cover as the anchor for the whole look: https://chantelp.carrd.co/#book And this one uses colors & font from the cover: https://www.colleensehy.com/#shakespeare #BookMarketingChat
A3c So if money is tight, try for a deal where your cover designer gives you the key files you’ll need to mimic the look elsewhere, in a generic format like jpg or png. Or, if you keep it really simple, you can DIY all of it. #BookMarketingChat
A3d To aid consistency, create a Stylesheet: refer easily to your colors (hex codes), fonts & main logo or images. A mood board can be helpful too. Do dreamy travel shots fit your message, or will your images be abstract? High tech? Show people, or not? #BookMarketingChat
A3a Ack, sorry, but your website, book covers, newsletter, social media, biz cards, bookmarks… all need to look like the same family. But a perfect starting place is your book cover. Get that right and the rest can follow. #BookMarketingChat