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(18) comments
I enjoy organizing and decluttering my house and streamlining processes. This approach makes a lot of sense and is one I could use for my marketing efforts. I work a FT job so time is at a premium. Thanks for sharing
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I’m like you, Rebecca, decluttering at home always brings me a sense of calm. So I try to be aware of the principle in other ways like time & projects, too. Thanks for taking part in NaNoProMo!
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I’ve never thought about having a declutter of all my marketing methods, time for a spring clean I think! Great post.
Reply Yes, Jessica, a spring clean feels good, and is a great opportunity to pause and consider what’s working best for your books.
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Great article. I’m a very organized person however lately I haven’t done much book promotion so I don’t need to declutter but I know the feeling! I like the steps and reasonable things suggested here. Keep off social media and figure out what works and what doesn’t. Straight to the point.
Reply Justin, I have conflicted feelings about social media. I’d love to get a better handle on how effective it really is (for me), with the hope of moving my activity more to “quality, not quantity”. And spending a greater proportion of time on the platforms I actually enjoy, too. Thanks for visiting #NaNoProMo!
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Hi! Great post. I’m new to marketing my writing efforts but appreciated what you wrote.
I do a lot of blogging and freelance writing but just self-published 2 poetry volumes last week to Amazon. I do some targeted marketing and feel pretty good in my overall approach but obviously am a novice. I think I could benefit from some advice to sharpen my efforts as I proceed with a a bunch of planned releases.
Reply Mainly, Michael, I’d suggest that finding a marketing philosophy you can sustain for the long term will serve you well. Your energy (and ability to stick with it) are good things to protect if you can.
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This post is making me realize that while I market more heavily than most of the people in my crit group, I don’t necessarily market *effectively*. I’m doing some things right, but others (like the ability to track data) not so much. My technique seems to be that of throwing a plate of spaghetti at a wall and seeing what sticks, so I think I could definitely use a marketing overhaul!
Reply McKenna, I do feel it’s a pretty big challenging for us as authors to effectively measure our efforts. Relationships with readers are definitely a long-term thing, so it’s hard to know where a single tweet (for example) can lead us. Nonetheless, being mindful of outcomes (where we can) does make sense. Thanks for commenting!
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Super helpful tips Pauline! When I started working in book marketing, it easy to want to jump in and do ALL.THE.THINGS. but soon realized book marketing is not a one size fits all. And to continue doing too many things with zero benefit leads to burnout.
Reply Thank you, Melissa. Yes: those lists of all the things we *could* do make me dizzy!
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Declutter. Hmmm… I am fantastic at decluttering things around the house, in my office, on my desk. But I never thought of decluttering my book marketing. Thank you for that, Pauline.
Reply Great, glad to hear of another possible decluttering dimension for you!
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One of the best pieces of advice I have gotten from a friend of mine who runs a media business is tracking how your advertising is working. It is hard to know where to focus you efforts if you don’t know what is working. Thanks for sharing this advice.
Reply Yes, Daniella: I’ve spent ad money a few times without thinking enough about tracking, and it’s a frustrating mistake to make!
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/takes notes frantically on everything i should do/ Thank you so much for all the valuable ideas!
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