Many writers are exhausted by book marketing — even those who haven’t released their book yet. Sometimes, simply the thought of where to begin can be enough to stop a writer from ever starting at all. What to do? There are really three situations we find ourselves stuck in: Analysis Paralysis: there are SO many […]

On our last #BookMarketingChat, we welcomed marketing consultant Jacob Warwick, who focused on writing for large publications. Jacob is a Forbes 30 Under 30 Finalist, and has been published in Forbes, Entrepreneur, Convince & Convert, Content Marketing Institute, and MarketingProfs. Find out more about Jacob at ThinkWarwick. Writing for large publications is a great way to round out your author […]

You work hard on your blog content. You try to provide value, write in an engaging voice, and include killer images so people will enjoy every minute of reading your posts. BackLinko tells us that most of the 164 million blogs on the internet, most get less than 1,000 visitors every month. The problem is, […]

We all know that Amazon lets you plug in keywords — seven to be exact — in order to help readers find your books. But, did you know that the manner in which you combine those keywords will have a dramatic effect on your book’s discoverability? Here are some best practices with keywords that you […]

I don’t know about you, but I receive hundreds of AutoDMs (automated direct messages) on Twitter, or private messages on Facebook, or private messages on Instagram, or emails, or some kind of autogenerated spam repeatedly, throughout each day, everywhere from authors: Can you please review my book?  Can you enter my giveaway?  Can you follow […]

  Last year around this time I was starting up my new author assistant business. I dove headfirst into purchasing a brand logo, a new website, opting for paid versions of various sites that, to me, were a *must have*. I set up Facebook Ads and ran giveaways right off the bat in hopes of […]

guest post by Vennie Kocsis “If you read it on the internet it must be true.” Abraham Lincoln (original quote author unknown) When the internet first came out with blogging capabilities, many of us writers were using a blogging platform called LiveJournal. I still have mine, but the majority of the posts have been turned […]

Content marketing. It’s not a term most writers are familiar with, likely because anything with the term ‘marketing’ in it makes us want to run away and cower in the safety of our tried and trusty pens and pads. Besides, we are writers. We want to create art. Why do we need to do any […]

When I was in college, I had the coolest professor ever. She taught history and politics through early hip-hop culture, where the human beat-box and the flattened breakdance cardboard were tools of the revolution. She taught philosophy through a book—a zine, practically—called Tales of a Punk Rock Nothing. That book introduced me to DIY as […]

We discussed social media groups during our recent Twitter #BookMarketingChat. Of course, there is a lot to cover in one hour, so we chopped the list down to Facebook, LinkedIn, and Google+. We’ll discuss Pinterest, Goodreads, and other social media groups in future chats and my next post. Here are some key tips to get […]