Author Marketing
The Reasons Branding Confuses You and How To Fix That Right Now
Awhile back, I wrote an article, Branding 101, which detailed the basics for writers what branding is all about. Read that first if you haven’t yet, then come on back. over. This branding article by professor, author, and Forbes writer David Vinjamuri is also quite helpful. What Do You Think Branding Is? In talking with…
Read MoreThese are the Reasons Most Authors Fail at Book Marketing
Are you failing at book marketing? You’re not alone. I hear this from authors daily. I’ve gleaned a lot of information on author behavior over the years and especially with the free 30-day book marketing challenge I started on a year ago last February (if you missed out, you can purchase the book which has…
Read More7 Insider Tips You Need to Learn from Self-Pub Pros by guest @sarahannjuckes
Please welcome honored guest Sarah Juckes today sharing seven amazing book marketing tips that work! Sarah Juckes is a writer and self-publishing expert who blogs for UK Literary Agent database, AgentHunter. Bookmark this one, writer friends. Tons of great info and practical examples you can use. What is means to be an ‘author’ has changed radically…
Read MoreIs Expecting People to Help You Market Your Books Lazy? A Discussion.
If your book marketing plan is: “Well, it can’t hurt to ask,” as you inundate someone’s PM, DM, or email with “Buy my book!” (aka ‘drive-by’) spam, I think you’ll agree with me when I say, you can do better. You’re not only annoying people, you’re potentially headed for account suspension or worse, fines.…
Read MoreHow To Succeed as an Author? The Secret You Already Know
What differentiates authors who succeed from those who don’t? It’s a secret you already know: Do the work. There’s no getting around it, and for those of us who love what we do, we don’t want to! We are fascinated by the process of writing and publishing, sales and marketing, and really anything that has…
Read MoreThis is Why Authors Shouldn’t Do it All by guest @evatopialit
What’s better? To be a jack of all trades or to specialize in a particular skill? Naturally, there are arguments for either choice depending upon the circumstance. Let’s say you’re an athlete and have suffered torn cartilage in your knee; you’ll want to consult with an orthopedic surgeon. After all, they’re experts at what they…
Read MoreHow Do I Know the Stats on Your Blog are Wrong? by @sugarbeatbc
Why Your Blog Stats Matter You work hard on your website or blog. You are trying to grow your audience. How do you know if what you are doing is working? It’s not unusual for me to hear the comment: “No one is commenting on my blog so there must not be much traffic.” My…
Read MoreHow Will an Author Platform Make You a More Successful Author?
*Updated 2019* (This post is for those in need of understanding book marketing. We’re not here to discuss the craft and art of writing, which is another subject entirely, and something, I would hope, each author has spent many hours on already.) Every day I hear prickly, sometimes even angry authors, discussing the evils of…
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