If you are an author, you should be blogging. Plain and simple. Why? Blogging increases visibility, creates connections with readers, builds relationships on of social media, boosts SEO, and helps to promote your book(s) without having to resort to “Buy my book” spam.
During our most recent #BookMarketingChat on Twitter (join us any Wednesday, 6pm pst/9pm est), we invited Barb Drozdowich to join a discussion on blogging basics. Our own BadRedhead Media (Rachel Thompson) jumped in with some tips as well!
Here are a few helpful tips to get you started:
Barb suggests using WordPress.org or self-hosted. Why?
Think about your author brand and your keywords. Focus on them to create content. What interests you? Write about it.
Authenticity is key! Write about what YOU are passionate about, not what you THINK others want to read. Remember, we brand the author, not the book. If you write only about your current release (and create blog posts only about that one topic), what happens when you move on to the next book, and the next, and the next? You’ll have to continually re-brand your blog and website — too much unnecessary work.
You are a human, a three-dimensional being. Do you only ever talk to a friend about one topic? No. Write in your blog posts the way you’d speak to a friend. Choose a number of different topics that interest you, as well as the topics in your book. Create a schedule so you always have something to write about.
Example: Let’s say you write about vampires (groan, but hey some people do and love it). You’re also are a mom, raise puppies, love to refinish furniture and watch Supernatural. Here are some ideas:
Many authors make the mistake of writing about writing. Unless your demographic is writers, why are you doing that???
Don’t make your blog only about writing and your book, because snore.
In terms of Google ranking, the longer the better. But overall, the goal of blogging is to connect with your readers. SEO makes you more visible, and that’s important, but don’t lose sight of building relationships and connecting with people.
This means adding value to your post through:
– links to your own blog
– links to other blogs
– adding categories
– adding keywords
– adding alt text to images
– encouraging shares of your post
For step- by-step instructions on optimizing your blog post, read How to Best Optimize Your Blog Post by Rachel.
Once a week is plenty to keep SEO up and connect with readers. Create a weekly deadline to write and optimize your blog post. Then share it on multiple platforms: Pinterest, Medium, Twitter, Facebook. Take advantage of popular hashtags such as #MondayBlogs and #ThursdayWrites. Share your post every Monday (no book promo posts, please!) and include the #MondayBlogs hashtag.
Aside from SEO, blogging regularly keeps your readers returning to your site for fresh content. Long periods between blogs posts encourages readers to forget who you are.
Turn OFF social media. Stop checking your phone. You can write, optimize, and post in an hour. Make the time.
Barb’s tip: Once a week or twice a month is plenty for those just starting out. But you must have a plan or you will fail. Consistency is key.
Good luck and get blogging.
For a more detailed plan on developing your book marketing, purchase Rachel’s new book, The BadRedhead Media 30-Day Book Marketing Challenge now on Amazon!
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All content © 2017 by BadRedhead Media aka Rachel Thompson, author, unless otherwise specified. All rights reserved. Permission is granted to use short quotes provided a link back to this page and proper attribution is given to me as the original author.
Rachel Thompson is the author of newly released BadRedhead Media 30-Day Book Marketing Challenge: How to energize your book sales in a month - created to help authors market their book. She is also the author of Broken Places (one of IndieReader's "Best of 2015" top books and 2015 Honorable Mention Winner in the San Francisco Book Festival), and the multi award-winning Broken Pieces, as well as two additional humor books, A Walk In The Snark and Mancode: Exposed. She owns BadRedhead Media, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in The Huffington Post, IndieReader.com, The San Francisco Book Review (BadRedhead Says…), 12Most.com, BookPromotion.com, and Self-Publishers Monthly. Not just an advocate for sexual abuse survivors, Rachel is the creator and founder of the hashtag phenomenon #MondayBlogs, #BookMarketingChat (co-hosted with Melissa Flickinger) and #SexAbuseChat, co-hosted with certified therapist/survivor, Bobbi Parish all live Twitter chats. She hates walks in the rain, running out of coffee, and coconut. She lives in California with her family.