Did you do Part 1 of the social media clean-up yet? If not (and come ON already, why not? It’s not like you have writing or work to do. I mean), get on with it already. If so, yay you! I covered key updates on Twitter, Facebook, and Pinterest.
Here’s your next assignment, should you choose to accept it (sorry, had to):
Let’s do this thingy.
Many writers and bloggers either aren’t Instagram at all, are on it and post photos of their cats (*raises hand*), aren’t sure what to post so don’t post anything, or are caught up in nothing but selfie culture (ugh).
Key ways to update your Instagram now:
Little bit different format here, so stay with me. What is the point of your Author Bio? It’s not really to list all of your accomplishments like on a resume (or Tinder for you young’uns); it’s to help the reader decide whether you’re interesting enough (sad, but true) for them to pay attention to and possibly buy books from. Here are a few expert tips on writing the best bio possible from Hubspot:
Finally, and most importantly, be sure your book covers, banners, visuals, and links are all updated, and do this on a regular basis. TIP: go back through your old blog posts and update your book links, book covers, etc. I’m doing that now myself since I’ve republished all my books and the old links are dead.
Many authors upload their books to Amazon and think, okay, cool, done. Not so fast. You need to go to Amazon Author Central and create your Author Bio. Here’s a link to Author Central and info how to do the basic set-up.
Whenever you publish (or re-publish) a book, you must claim it through author central for it to show up under your author name on Amazon (this also counts toward books you’ve contributed to, e.g., anthologies). This helps expand your backlist, makes your bio page more robust, and it’s totally legit. You did the work, so take the credit.
Other items you can (and should) add:
An important final note: all this work is for your Amazon country of origin only, meaning you need to repeat this process for international pages. You can’t do every country, but you can create additional pages in the UK, France, Germany, and Japan. Here are the links to all those Author Central sites:
I don’t personally speak French, German, and Japanese (I don’t know about you), so I hire someone who can help me. You can also use Google Translate and hope for the best.
And that’s it for now. Do the work, keep writing, and you’ll be set for 2018!
Rachel Thompson is the author of newly released BadRedhead Media 30-Day Book Marketing Challenge: How to energize your book sales in a month - created to help authors market their book. She is also the author of Broken Places (one of IndieReader's "Best of 2015" top books and 2015 Honorable Mention Winner in the San Francisco Book Festival), and the multi award-winning Broken Pieces, as well as two additional humor books, A Walk In The Snark and Mancode: Exposed. She owns BadRedhead Media, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in The Huffington Post, IndieReader.com, The San Francisco Book Review (BadRedhead Says…), 12Most.com, BookPromotion.com, and Self-Publishers Monthly. Not just an advocate for sexual abuse survivors, Rachel is the creator and founder of the hashtag phenomenon #MondayBlogs, #BookMarketingChat (co-hosted with Melissa Flickinger) and #SexAbuseChat, co-hosted with certified therapist/survivor, Bobbi Parish all live Twitter chats. She hates walks in the rain, running out of coffee, and coconut. She lives in California with her family.