How To Best Optimize Your Blog Posts for SEO

When I talk with authors about optimizing their blog posts for SEO (Search Engine Optimization), most look at me as though I’m speaking in tongues. And maybe I am: SEO is a different language when you think about it. Authors aren’t socialized to learn this stuff. It’s only through understanding the importance of book marketing, and how SEO fits into our author platform, that we realize, “holy moly, this optimization stuff truly does have an impact — maybe I should take it more seriously,” and so we do.

Well, some of us anyway.

What is Blog Optimization?

According to Hubspot:

When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google.

Once I got serious about this publishing career thingy, I studied, took classes, hired a professional (Barb Drozdowich of Bakerview Consulting, who is amazing) and switched to (from Blogger — if you’re an author, self-hosted WordPress (aka is, by far, the preferred publishing platform of the industry). My decades in Big Pharma didn’t prepare me for the enormity of the multitude of tasks required for online publishing, but it certainly helped me to embrace it.

And now I want to help you do the same. Here is my 25-step blog optimization guide. It’s specifically designed for WordPress, but you can adapt it to whichever platform you use.

Here we go.

Blog Post Optimization 25-Point Guide 

How To Best Optimize Your Blog Posts for SEO, BadRedhead Media, Rachel Thompson, @BadRedheadMedia


1) Headline

Use the Coschedule headline analyzer. Be sure to head over to the analyzer to fiddle with the headline and aim for a score of 70 or above (it will show green for GO). This will help with your Google SEO and click rate. If you can only get into the high sixties, that’s cool. Read their tips to score a better headline — VERY helpful! It takes some practice but you will get the hang of it quickly. I find this helpful for all clients and even my own blogs.

2) Permalink

Once you change the headline, be SURE to change the permalink (which is right under the title and says ‘permalink’). Again, this goes to SEO. Pro Tip: If you change an existing permalink (e.g., on an old post), you’ll lose your existing social proof, aka shares, so be aware. There is a way to do it that involves coding — read more here.

Pro Tip: You can update an old post’s pub date without affecting your social proof/shares if you don’t want to change the permalink. This will move it to the front of your queue. I recommend regularly updating evergreen posts.


To read the rest of this post, and many more updated tips, purchase this mini eBook on Amazon for only 99c! 

BadRedhead Media's HOW TO BEST OPTIMIZE BLOG POSTS FOR SEO by @BadRedheadMedia

Purchase now for only 99c on Amazon!

My newly updated book, The BadRedhead Media 30-Day Book Marketing Challenge is now available on Amazon! Want to jump-start your author platform and book sales? Buy this book.30Day-BadRedheadMedia-Book-Marketing-Challenge-2018-WEB


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  1. MeChell on December 12, 2016 at 12:26 pm

    A lot of great info here. I am definitely going to try these!

  2. […] used for blog post branding. I got this idea when reading Rachel Thompson’s excellent article How to Best Optimize Your Blog Posts for SEO. One of the points Rachel makes is that you should have an image at the beginning of your blog post […]

  3. […] at least once weekly. This is effective for your SEO (Search Engine Optimization). Not sure what to blog about? Focus on your branding and keywords. […]

  4. Orval on March 4, 2017 at 7:03 am

    Professional SEO is a weird industry, because its
    technical it is best done by workers who have researched the industry and have
    practical experience, this is not always the case with a lot of professionals though
    I have added you in my reading bookmarks, keep up the good work

  5. Vladimir Covic on April 24, 2017 at 12:15 pm

    Very good info, especially for new bloggers. Thank you Rachel.

    • Rachel Thompson on April 24, 2017 at 3:47 pm

      HI, Vladimir and thanks so much! It’s an easy beginner guide, and that’s what I’m aiming for. Appreciate your comments.

  6. Kim Amy on April 24, 2017 at 12:59 pm

    Thanks for a more straightforward way to look at Seo without all the technical jargon

    • Rachel Thompson on April 24, 2017 at 3:46 pm

      Thanks so much, Kim. I’m sure there are more techie folks out there who can run circles around me but I didn’t want that here — it’s confusing and discouraging. That confused me and it took me a long time to understand what’s important. I wanted this to be an easy intro for authors, and if they want to dig in further, there are many resources linked in here that allow them to do that.

  7. […] create a great SEO post use BadRedhead Media‚Äôs Blog Post Optimization 23-Point Guide and the CoSchedule Headline Analyzer – Both totally free and super […]

  8. […] or Huffington Post, which aren’t indexed by Google. Time: 60 minutes per blog to write and optimize. It’s fine to share your posts on Medium/Huffington after you’ve initially shared on […]

  9. Helix forte review on July 29, 2017 at 9:38 pm

    Thanks foor finally writing about >Why WordPress is the Best Choice for your Author Website by @sugarbeatbc <Loved it!

  10. […] Rachel Thompson¬†is a bestselling author, and a¬†social media¬†and author marketing/branding consultant (BadRedheadMedia). She writes for several sites, including¬†Huffington Post,¬†Medium,¬†Mogul,¬†Feminine Collective,¬†Pronoun,¬†Blue Ink Review¬†and¬†Indie Reader. This post was originally published on Rachel‚Äôs¬†blog.¬† […]

  11. Bryn on November 26, 2017 at 11:49 am

    Rachel! This is very easy on the eyes – and very easy on the mind – perfect for beginners!

  12. manik sharma on February 9, 2018 at 9:11 pm

    thanks for sharing this article good work

  13. sachin raj on February 19, 2018 at 2:02 pm

    thank you so much for this information.
    this is very helpful specially for me because i am beginner.
    thank you again

  14. Gajraj Singh on June 26, 2018 at 2:58 am

    Hey bro can you guide me if i use 4-5 images in my 2000 words article can it affect SEO

    • Rachel Thompson on June 26, 2018 at 7:13 pm

      It’s not so much the images (unless you use terrible images) but how you optimize them, as I say in my article and mini-book.

  15. Teachtalk on July 26, 2018 at 9:12 pm

    Very nice info, especially for new bloggers. Thank you Rachel.

  16. Tom Buckland on July 31, 2018 at 3:12 am

    There are still a lot of individuals who are not familiar with the term SEO and how they can fully utilize and optimize it to increase their rankings. This article is really an excellent share to everyone as it is really informative and helpful

  17. Ananthi Mathur on August 8, 2018 at 4:57 am

    Great post Rachel! Guide looks super promising. Have also signed up for the newsletter. Thanks!

  18. Jason Steward on August 29, 2018 at 5:10 am

    Informative article, exactly what I was looking for.

    Thanks for sharing the information!

  19. Ravi Singh on April 14, 2021 at 4:08 am

    Thanks for information, Also internal and external link enhancement is a key to success in Off page SEO and it can improve ranking by 20% which is a huge difference for anyone.

    • Rachel Thompson on April 14, 2021 at 9:58 am

      Hi Ravi – yes, I list that in my book – great tip!

      I only share a tiny snippet here! I keep the book priced at only 99c so it’s an affordable buy for any writer or blogger. Thanks for visiting

  20. Amara Smith on May 10, 2021 at 1:29 am

    Hey Rachel. Thanks for sharing this mini book telling about blog optimization. Short, Crisp and Simple. Keep writing and sharing your thoughts.

  21. stanley on December 1, 2021 at 4:35 am

    hi Rachel, really appreciate the efforts you have put in! I was very confused about setting up my first post on blogger, thanks again for the guide

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