When I talk with authors about optimizing their blog posts for SEO (Search Engine Optimization), most look at me as though I’m speaking in tongues. And maybe I am: SEO is a different language when you think about it. Authors aren’t socialized to learn this stuff. It’s only through understanding the importance of book marketing, and how SEO fits into our author platform, that we realize, “holy moly, this optimization stuff truly does have an impact — maybe I should take it more seriously,” and so we do.
Well, some of us anyway.
According to Hubspot:
When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google.
Once I got serious about this publishing career thingy, I studied, took classes, hired a professional (Barb Drozdowich of Bakerview Consulting, who is amazing) and switched to WordPress.org (from Blogger — if you’re an author, self-hosted WordPress (aka WordPress.org) is, by far, the preferred publishing platform of the industry). My decades in Big Pharma didn’t prepare me for the enormity of the multitude of tasks required for online publishing, but it certainly helped me to embrace it.
And now I want to help you do the same. Here is my 25-step blog optimization guide. It’s specifically designed for WordPress, but you can adapt it to whichever platform you use.
Here we go.
Use the Coschedule headline analyzer. Be sure to head over to the analyzer to fiddle with the headline and aim for a score of 70 or above (it will show green for GO). This will help with your Google SEO and click rate. If you can only get into the high sixties, that’s cool. Read their tips to score a better headline — VERY helpful! It takes some practice but you will get the hang of it quickly. I find this helpful for all clients and even my own blogs.
Once you change the headline, be SURE to change the permalink (which is right under the title and says ‘permalink’). Again, this goes to SEO. Pro Tip: If you change an existing permalink (e.g., on an old post), you’ll lose your existing social proof, aka shares, so be aware. There is a way to do it that involves coding — read more here.
Pro Tip: You can update an old post’s pub date without affecting your social proof/shares if you don’t want to change the permalink. This will move it to the front of your queue. I recommend regularly updating evergreen posts.
My newly updated book, The BadRedhead Media 30-Day Book Marketing Challenge is now available on Amazon! Want to jump-start your author platform and book sales? Buy this book.
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All content © 2018 by BadRedhead Media aka Rachel Thompson, author, unless otherwise specified. All rights reserved. Permission is granted to use short quotes provided a link back to this page and proper attribution is given to me as the original author.
Rachel Thompson is the author of newly released BadRedhead Media 30-Day Book Marketing Challenge: How to energize your book sales in a month - created to help authors market their book. She is also the author of Broken Places (one of IndieReader's "Best of 2015" top books and 2015 Honorable Mention Winner in the San Francisco Book Festival), and the multi award-winning Broken Pieces, as well as two additional humor books, A Walk In The Snark and Mancode: Exposed. She owns BadRedhead Media, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in The Huffington Post, IndieReader.com, The San Francisco Book Review (BadRedhead Says…), 12Most.com, BookPromotion.com, and Self-Publishers Monthly. Not just an advocate for sexual abuse survivors, Rachel is the creator and founder of the hashtag phenomenon #MondayBlogs and two live Twitter chats: #BookMarketingChat (co-hosted with TheRuralVA, Emilie Rabitoy) and #SexAbuseChat, co-hosted with C. Streetlights and Judith Staff. She hates walks in the rain, running out of coffee, and coconut. She lives in California with her family.
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