You’re thinking, I’m an author, not a blogger. You’re thinking, I write books, not articles. Why would I start a blog? Because you know that success in self-publishing demands a two-pronged approach: first you have to write a book your target audience will value, then you have to market it to them—and that’s where blogging […]

Like many editors – or proofreaders, graphic designers, or publicists – I’ve learned a few things along the way that would benefit potential clients. And while I mostly work with new authors hoping to publish their first manuscripts, the following tips are helpful for anyone who’s finishing up their first drafts. Use a Professional EditorThis […]

At some point during my weekly #BookMarketingChat (every Wednesday, 6pm pst/9pm est on Twitter — join us), I discuss branding (no matter the topic), and I will make this statement: In publishing, we brand the author, not the book.  It’s even become a running joke at this point with my chat community as if they’re […]

Can you believe we’re almost through this entire month of #NaNoProMo? Wow!! This last week has been full of all kinds of tips, resources, and excellent expert information and giveaways. Now it’s time to recap and announce the winners, so let’s do this thingy. Why Is Simple eBook Design Good Marketing? by guest @Alexandria_SZ Alexandria […]

You’ve finished your book – your baby, your passion, and now you’re ready to publish and market. But are you really? Do you have an engaged audience that is ready to buy it? What are your expectations for your launch day? 5 books sold? 5000 books sold? Do you know that statistically speaking, if you […]

“It is a dimension as vast as space and as timeless as infinity. It is the middle ground between light and shadow, between science and superstition, and it lies between the pit of man’s fears and the summit of his knowledge. This is the dimension of imagination. It is an area which we call the […]

What will your next blog post be about? Do you know what your audience is actually interested in? Addressing these questions is what sets the successful blogger apart. She’s done her homework and understands who her audience is and what they want to learn about. She’s researched the niche and identified the specific topics and […]

Here at CoSchedule, we recently hit over 10 million headlines entered into our Headline Analyzer tool. That’s a lot of headlines. With this massive resource, we began wondering what, exactly, made a highly-shared headline so shareable. Could we find a way to predict whether or not a headline would be well-shared? You may be surprised […]

As an author, you now have the opportunity for people from all over the world to buy and read your work. Depending on your audience, it’s totally feasible that 20-25% of all your Amazon sales can come from outside of the US. And that’s without even publishing your work in another language. Turns out lots […]

You’ve seen those websites promising to make you a bestseller — if only you let them design your e-book. They assure you that you could do it yourself but insist you have to use paragraph formatting styles or templates with pre-made themes, the least of which cost $75 each while leaving you to do all […]