Amazon ReviewsAll authors want book reviews because they show social proof on the world’s biggest online bookstore. That has an indirect effect on sales, and can help an author obtain an advertising slot with BookBub or one of the other big ebook advertisers. Readers also want reviews. Reviews provide social proof, a perceived indication of […]

You want to write a book? “I just have bits of scribbles on paper. I don’t know what I’m doing,” Adriana said on a call one day. We’d been working together only a short while, and she was frustrated. “Writing is a process,” I replied. “This is part of your process.” I say it all […]

We made it through the entire month of #NaNoProMo — can you believe it? I’m pleased to announce the final #NaNoProMo winners today. What a month it has been, too. Want to know how this all started? She doesn’t really want credit yet I want her to have it because she’s so brilliant. The fabulous brain of […]

Phew, you made it through this entire month of #NaNoProMo Book Marketing. I made it. What do you think? One entire month of daily posts and giveaways from experts in book marketing, social media, branding, and publishing — all to help you, my writer friends, figure out the best this writing gig we’ve chosen has to offer. Sure, […]

Before I rode off into the sunset to pursue literary art in 2012, I used to ride for an outfit, herding their brand. As the person in charge of the marketing communications department for a growing natural food enterprise, I multi-tasked in key areas. My team’s most important responsibility was to manage the organization’s brand […]

You’re thinking, I’m an author, not a blogger.  You’re thinking, I write books, not articles. Why would I start a blog?  Because you know that success in self-publishing demands a two-pronged approach: first you have to write a book your target audience will value, then you have to market it to them—and that’s where blogging […]

Like many editors – or proofreaders, graphic designers, or publicists – I’ve learned a few things along the way that would benefit potential clients. And while I mostly work with new authors hoping to publish their first manuscripts, the following tips are helpful for anyone who’s finishing up their first drafts. Use a Professional EditorThis […]

At some point during my weekly #BookMarketingChat (every Wednesday, 6pm pst/9pm est on Twitter — join us), I discuss branding (no matter the topic), and I will make this statement:In publishing, we brand the author, not the book. It’s even become a running joke at this point with my chat community as if they’re waiting for […]

Can you believe we’re almost through this entire month of #NaNoProMo? Wow!! This last week has been full of all kinds of tips, resources, and excellent expert information and giveaways. Now it’s time to recap and announce the winners, so let’s do this thingy. Why Is Simple eBook Design Good Marketing? by guest @Alexandria_SZ Alexandria […]

You’ve finished your book – your baby, your passion, and now you’re ready to publish and market. But are you really? Do you have an engaged audience that is ready to buy it? What are your expectations for your launch day? 5 books sold? 5000 books sold? Do you know that statistically speaking, if you want […]