I recently had the pleasure of taking part in the Wednesday evening #BookMarketingChat hosted by BadRedhead Media. Our topic was easy updates to refresh your author website. To prepare for the chat, I visited the sites of several writers, including those who have left comments here in the past. I figured I would snoop around […]

In a recent #BookMarketingChat on Twitter, I discussed why writers need to embrace blogging consistently. This frequently causes much opposition from writers who say they’re too busy writing to blog, which I completely understand. Time is and always will be an issue.   However, that’s a front. Time isn’t the issue. It’s focus.   Many […]

Writers, Did You Win? This is it, writer friends. The end of the #NaNoProMo trail. The final winners. I hope you’ve learned as much as I have this month from my incredible guests! I’m so grateful for their generosity in giving up their time and expertise to all of you.   Before I go sleep […]

Regardless of how you publish your books, articles, or blog posts, the secret to being a successful writer is not anything pie in the sky or full of inspirational goo-gah. (Besides, I’m not the kind of person to spray glittery sunshine up your you know what, so here’s the real deal.) Here’s the big secret. […]

Why Market Our Books? We writers want to be read. Otherwise, why would we publish our work? Well, it is so gratifying to hold the book and see it on the shelf. But it’s the readers’ joy in reading is what it’s all about. Otherwise, why publish? To be read, we must market our books. […]

Why IS Good Editing Good Marketing? You’ve probably heard at least one fellow writer claim that s/he doesn’t have to worry about spelling or grammar or even plot-holes because, once the book is accepted by a publisher, the editor will fix any errors. Maybe that was true before typewriters were invented, but it wasn’t true […]

Email We love it, we hate it.  We like to complain we get too much of it, but we’re also addicted to our inboxes.  If you’re an author who’d like to build a following, sell more books, and be seen as the go-to person in your industry, then this article will show you how – […]

Your novel is done and you’re ready to start hyping characters and plot on social media, which is the current marketing tool of choice, right?   Only in part. Social media is important. Same with building hype with blog endorsements. Before you get to those, though, you need a good title. Studies suggest that the […]

Why Is Content Marketing Important for Writers? Over the past few years, content marketing has gained popularity as a marketing strategy. And rightfully so—businesses all over the world are successfully using blog posts and social media to gain customers, clients, and brand fans. In fact, content marketing converts people to paying customers at a rate […]

Make Friends With Book Bloggers One of the top questions I hear from authors when discussing book discoverability and marketing is “What can I do that doesn’t cost a lot of money?” My Response Is Always: Make Friends With Bloggers Unfortunately, I see way too many authors only using bloggers as review generators and failing […]