I’ve been in publishing a long time – which doesn’t make me an expert, simply says I’ve tried lots of things. Some worked; some didn’t. Here’s a rundown. I began as one of many women writing genre fiction, and given that the publishers in that field did zero publicity, the buzz at conferences was, “Yes […]

As I meet writers online and at writer’s conferences, I hear misconceptions about social media. I’ve kept a list of them and decided to debunk these myths for you one-by-one. Let’s get started. Social Media Is Hard to LearnThis is the misconception that I most frequently hear among writers, especially authors who are about to […]

We’ve had quite the first #NaNoProMo Week so far, haven’t we? Amazing tips and giveaways from top book marketing experts. Let’s do a quick recap. Day 1: Who is the Reader You Save Every Night by guest @EAWwrites Elizabeth Ann discussed reader avatars (reader profiles) and how creating and using them can help you create promotional […]

Am I the only one who hates a con artist? Okay, rhetorical. Do over. Am I the only one who recognizes a con artist when she sees one? That answer’s not so obvious, my friend. Prepare to learn there’s no Santa. We’ve been laughing at the dupe who gets flimflammed since forever. Bugs Bunny had […]

There is so much information available on tactics which authors can use to promote their books – including all the great advice here during #NaNoProMo – it’s easy to get overwhelmed. This can lead to you spreading your efforts too thinly and not being effective in any of your methods. Or, even worse, you’ll slump […]

Publishing today isn’t what it used to be. Authors can no longer sit back and expect their book to sell itself. More specifically, they can’t expect a publisher to sell a book for them. Indie authors have long known that when they type the words “the end” their job is only half finished. Now, traditionally […]

One of the first conversations I have with a new client is what their marketing plans are in regard to media appearances. Often times, the author is unsure how to go about getting media attention and therefore puts it on the back burner. Follow these three steps for creating a media campaign to get your […]

Write to market. I don’t think any of us have stepped a toe in an author community without that phrase du jour blasted as the secret to success. I define success a little differently than six-figures a year, by the way. To me, the secret of success is publishing profitably year after year. That’s a […]

Please welcome my fabulous author assistant, Emilie Rabitoy, aka TheRuralVA. I decided to hire an author assistant a few years ago when the reality of writing books, marketing my work, being a single mom, and running my business became overwhelming. I drove myself crazy and couldn’t accomplish any of my goals. A female mentor sat […]

As authors, we talk a great deal about fears and insecurities. About how we worry our work isn’t good enough, that we will be judged badly and receive harsh and very public criticism in the form of bad reviews. We talk about mindset and having the grit and determination to keep going when imposter syndrome […]