Author Marketing
5 Book Marketing Myths To Explode Now By Guest @SmartAuthors
There are a lot of myths around book marketing, which often come across as dressed up excuses not to bother with marketing. Like waiting to land a traditional publishing deal so you needn’t worry about promoting your own book. I’m going to bust five of those myths for you right now, so you can quit…
Read MoreHow To Win At The Game Of Book Marketing by guest @Charli_Mills
My suitcase on wheels clacked behind me as I followed my boss’s determined strides. Like most business trips with her, we traveled frugal and opted to walk to our hotel from the airport. She opted. In fact, this trip was all about her wanting to leave a legacy for her thirty-plus years as general manager…
Read MoreHere are the Winners for #NaNoProMo Week One!
We’ve had quite the first #NaNoProMo Week so far, haven’t we? Amazing tips and giveaways from top book marketing experts. Let’s do a quick recap. Day 1: Who is the Reader You Save Every Night by guest @EAWwrites Elizabeth Ann discussed reader avatars (reader profiles) and how creating and using them can help you create promotional…
Read MoreSeven Reasons You Need To Hire an Author Assistant Right Now by guest @TheRuralVA
Please welcome my fabulous author assistant, Emilie Rabitoy, aka TheRuralVA. I decided to hire an author assistant a few years ago when the reality of writing books, marketing my work, being a single mom, and running my business became overwhelming. I drove myself crazy and couldn’t accomplish any of my goals. A female mentor sat…
Read MoreHow to Create Pre-Launch Buzz for Your Book Right Now
In a previous post, I discussed how to pre-market your book and create buzz. Many writers are tentative about this process: how can I market a book that doesn’t exist yet? Oh, but you can, and today I’m going to share with you: specific, practical ways to do exactly that, when to start, and the…
Read MoreThis is The Reason Book Marketing is Exhausting You and How to Fix That
Many writers are exhausted by book marketing — even those who haven’t released their book yet. Sometimes, simply the thought of where to begin can be enough to stop a writer from ever starting at all. What to do? There are really three situations we find ourselves stuck in: Analysis Paralysis: there are SO many…
Read MoreHelpful Tips for Promoting Your Blog on Social Media You Need Now
You work hard on your blog content. You try to provide value, write in an engaging voice, and include killer images so people will enjoy every minute of reading your posts. BackLinko tells us that most of the 164 million blogs on the internet, most get less than 1,000 visitors every month. The problem is,…
Read MoreWhat’s in it for Your Readers When you Spam Them? Nothing. How to Do Better Now
I don’t know about you, but I receive hundreds of AutoDMs (automated direct messages) on Twitter, or private messages on Facebook, or private messages on Instagram, or emails, or some kind of autogenerated spam repeatedly, throughout each day, everywhere from authors: Can you please review my book? Can you enter my giveaway? Can you follow…
Read MoreHow to Create and Market your Author Platform FREE
Last year around this time I was starting up my new author assistant business. I dove headfirst into purchasing a brand logo, a new website, opting for paid versions of various sites that, to me, were a *must have*. I set up Facebook Ads and ran giveaways right off the bat in hopes of…
Read MoreWant to Know How I Got Published? The Punk Way by @cdetler
When I was in college, I had the coolest professor ever. She taught history and politics through early hip-hop culture, where the human beat-box and the flattened breakdance cardboard were tools of the revolution. She taught philosophy through a book—a zine, practically—called Tales of a Punk Rock Nothing. That book introduced me to DIY as…
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