Posts by Melissa Flickinger
Podcasts are Trending. Here’s How to Start Now
Podcasts have steadily gained popularity over the past few years with more people looking for on-the-go entertainment as they multitask through hustle and bustle of daily life. #BookMarketingChat (read our entire Book Marketing Chat summary here) guest Rachel Moore shared her tips for authors looking to start their own podcast. Podcast Format The first step…
Read MoreHow to Create and Market your Author Platform FREE
Last year around this time I was starting up my new author assistant business. I dove headfirst into purchasing a brand logo, a new website, opting for paid versions of various sites that, to me, were a *must have*. I set up Facebook Ads and ran giveaways right off the bat in hopes of…
Read MoreWhat Social Media Groups Are and How to Use Them
We discussed social media groups during our recent Twitter #BookMarketingChat. Of course, there is a lot to cover in one hour, so we chopped the list down to Facebook, LinkedIn, and Google+. We’ll discuss Pinterest, Goodreads, and other social media groups in future chats and my next post. Here are some key tips to get…
Read MoreThis is How to Use Snapchat for Book Marketing and Author Branding by @MelissaFlicks
Exactly what is Snapchat? Simply put, Snapchat is a mobile messaging app in which the format consists of short-form photos and videos. You can send your “snaps” to friends or add them to “stories.” How do you get started on Snapchat? Snapchat offers a fantastic support menu, which details all of the features and how-to’s,…
Read MoreThis is Why Keywords and Metadata are Important for Book Sales
During a recent #BookMarketingChat (join us any Wednesday, 6pm pst/9pm est), we discussed “ebook metadata” and the importance of using keywords. A few folks asked what exactly that term means. While we were able to give a brief answer to that question during the chat, I figure we could certainly expand on what metadata is, and how…
Read MoreTwitter Chats for Writers: How to Get Started by @MelissaFlicks
Are you looking to get more engagement on Twitter? Why not join a Twitter Chat? They are fun, a great way to boost your followers, and it’s super easy! There are a lot of chats each week; simply choose a few (or one, to start with). Where to find Twitter chats: TweetReports.com has a huge list…
Read MoreHow to use Pinterest for Branding and Marketing by @melissaflicks
Recently on #BookMarketingChat, we had the pleasure of discussing Pinterest with the brilliant Kate Tilton. Pinterest is an easy option for authors looking to extend their platform, build their brand, and connect with readers. Here are a few tips we chatted about to help you get started: What type of boards and pins should I…
Read MoreThis is Why @Buffer is the Perfect Social Media Manager
*This post is not sponsored by, nor does it contain affiliate links to, Buffer. I just think they’re awesome.* Many authors, both newbies and published, find managing their author platforms on social media overwhelming. And it can be! There are a lot of social media channels – each one important for an author to be…
Read More