Category Archives for "Blog"

Dec 10

How To Best Optimize Your Blog Posts for SEO

By Rachel Thompson | Blog

When I talk with authors about optimizing their blog posts for SEO (Search Engine Optimization), most look at me as though I’m speaking in tongues. And maybe I am: SEO is a different language when you think about it. Authors aren’t socialized to learn this stuff. It’s only through understanding the importance of book marketing, […]

Continue reading
Jun 17

Don’t Make These 5 mistakes When Querying Agents and Publishers w/ @EvatopiaLit

By Rachel Thompson | Blog

Please welcome guest author, Margery Walshaw, founder of Evatopia, Inc., a multi-media company with divisions supporting literary management, publishing, and marketing. Clients range from individuals to major publishing firms. As Principal of Evatopia, Margery has served as an editor and publicist to novelists who are published by Berkley, Simon & Schuster, St. Martin’s Press, and Scholastic. […]

Continue reading
Apr 20

Branding 101 For Authors: What you Need to Know

By Rachel Thompson | Blog

(Updated June 2019) I want to discuss a basic concept that seems to confuse most authors: branding. Branding sounds like one of those scary, nebulous marketing terms that threaten to suck out your soul or turn you into The Borg. It’s not. Branding really comes down to managing expectations.  Let’s deconstruct. **Note: This discussion does […]

Continue reading
1 5 6 7 8 9 24
>