27 Expert, Proven Ways To Market Your Books Effectively

Phew, you made it through this entire month of #NaNoProMo Book Marketing.

I made it.

What do you think?

One entire month of daily posts and giveaways from experts in book marketing, social media, branding, and publishing — all to help you, my writer friends, figure out the best this writing gig we’ve chosen has to offer. Sure, there’s a lot more out there and sure, you can take this advice or leave it. What I chose to do is to curate content from the people I learn from. I hope you’ve gleaned some amazing info you can put into practice right now.

Book Marketing: Where Do You Go From Here?

  • A Free PDF. I’m organizing all this great content into a free, downloadable PDF available to you here on my site (give me a bit of time — I’m a bit exhausted right now 🙂
  • Read it all again. Read through all the posts again and put into practice what you feel helps you the most
  • Follow the experts. Follow the experts who were kind enough to share their wisdom. Take their free courses. Sign up for their newsletters.
  • Follow me. If you haven’t already, please follow me @BadRedheadMedia on Twitter, Facebook, and pretty much everywhere else (all my share follow buttons are over there >>>> on the top right.
  • Join my Street Team! If you want more in-the-know discussions, that’s THE best place to find me.
  • Support each other. Use the #NaNoProMo hashtag if you’re using something you learned. I appreciate any love you send my way, too.
  • Chat. Attend my weekly #BookMarketingChat (every Wednesday on Twitter, 6pm pst/9pm est). Stay in touch with me and each other.
  • Come back again! Finally, come back next year when I’ll do it all again!

On to today. Here’s a summary of all 26 posts (I didn’t include the 4 summary/winner announcement posts), grouped together by category. At the bottom is today’s giveaway from worldwide bestselling author Hugh Howey (of the worldwide smash Wool Series— now being made into a movie), who is offering a one-on-one Skype consultation on…well, read more at the bottom.



Why It’s Important To Check Your Blog Stats and How To Do So by guest @sugarbeatbc

Important Reasons Authors Need to Think About Blogging by guest @kikimojo

How to Write Emotional Headlines to Get More Shares by @garrett_moon of @CoSchedule

3 Innovative New Tools to Discover Promising Blog Topics by @mike_allton

How To Start Blogging: A Guide For Authors By Guest @VeryGoodCopy


How To Effectively Grow Your Author Platform By Guest @KatBiggie

This is Why Your Author Branding Matters More Than You Think by @BadRedheadMedia 

How To Strategically Build A Brand Experience By Guest @Charli_Mills


Four Innovative Ways to Craft a Better Book Cover by guest @KJWatersAuthor

Why Is Simple eBook Design Good Marketing? by guest @Alexandria_SZ

5 Editing Tips You Need To Know Now by guest @CStreetlights

Book Marketing

Who is the Reader You Save Every Night by guest @EAWwrites

How to Create a Successful Media Campaign by guest @Girl_Who_Reads

Want Publishing Success? Be a Great Writer and Clever Marketer by guest @EvatopiaLit

Learn More on Focusing Your Promotional Efforts with the Four Quadrant Method by guest @PaulineWiles

Need the No Nonsense Book Marketing Truth? Get These Titles by guest @cdetler

Valuable Lessons in Book Marketing an Author Needs to Know by guest @BarbaraDelinsky

An Author’s Guide to Book Clubs by guest @JeriWB

Simple Ways Authors Can Benefit from Podcasting by guest @SuzKelman

Do You Have an Effective Book Marketing Strategy by @SmartAuthors

How to Use Smart Links To Increase Your Amazon Sales By guest @Themarioblog

Budget Social Media: Invest in Live Events by @bramsayauthor

Remarkable Confessions From Book Bloggers You Need to Hear by guest @IolaGoulton

Social Media

Thirteen Myths About Social Media for Writers Busted by guest @CaballoFrances

Spectacular LinkedIn Tips You Need to See by guest @WilcoxAJ

How to Decide on a Scheduling Tool and Why They’re Helpful by guest @TheRuralVA


Five Tips for Writing a Compelling Book Series by guest @KJWatersAuthor

Please let me know which post or category you felt was the most helpful to you this month, and what you’d like to see more of in upcoming blog posts, book marketing chats, and/or for next year’s #NaNoProMo Year Two.

Thanks, everyone!


The Final Giveaway

Hugh is generously giving away a 30-Minute consultation on either writing, book design, book marketing or reader engagement. This is a huge opportunity for any writer, published or pre-published.

You must comment below to enter to win!

Hugh Howey…

World traveler and author of Wool and many other New York Times bestselling novels.

27 Expert, Proven Ways To Market Your Books Effectively by @BadRedheadMedia and @NaNoProMo with @HughHoweyWOOL by Hugh Howey


  1. Lexi on June 1, 2018 at 12:46 am

    Wow. I read the Wool series ages ago (with the original cover design) and literally gave it to my son last week. Doesn’t every Indie author dream of what he’s achieved? What an opportunity, and way to end an amazing NaNoProMo. Huge thanks to everyone who’s been involved

  2. Dr. J. on June 1, 2018 at 4:59 am

    Kudos, Rachel. This month has provided a wealth of info and great support for authors. Excited for next year.

  3. Lisa A. Listwa on June 1, 2018 at 5:29 am

    This has been the greatest series, Rachel. The info provided here is invaluable and I am so happy to know there will be a downloadable resource to keep it all at hand. I was definitely hoping for something like that.
    Definitely looking forward to next year!

  4. Felicia Denise on June 1, 2018 at 5:39 am

    It was a great event – many thanks! I picked up a lot of useful info and resources!

  5. Jennifer on June 1, 2018 at 6:04 am

    What a fantastic hub of all the posts from the month! One to come back and reference. X

  6. Pauline Wiles on June 1, 2018 at 6:59 am

    Thank you for an incredible month! I still need to catch up on some of the posts but this was a fun, informative way to learn and make new connections. Thanks to both you and Emilie for your stellar efforts.

  7. Dana Lemaster on June 1, 2018 at 8:44 am

    Rachel, you’re the best! #NaNoProMo has been so helpful for me (and probably quite a few others). As for the most useful post…that’s a tough call. It would have to be one of the posts on branding. Of all the concepts related to marketing, that has given me the most trouble. Those posts, combined with #BookMarketingChat, have done a lot to clarify it for me. I’m starting a workshop on novel revision this Wednesday, so won’t be able to join #BookMarketingChat again until August. See you then-and thanks loads for all your amazing work.

  8. McKenna Dean on June 1, 2018 at 12:17 pm

    Outstanding series of posts–I wish I’d been more diligent about keeping up each day but I’m thrilled you’re planning to make this available as a pdf file. The information in these posts is GOLD and I know I’ll need time to process them adequately. Tremendous effort on the part of everyone involved–Rachel and all the guest posters! Thank you so much for doing this!

    • Rachel Thompson on June 3, 2018 at 1:14 pm

      Appreciate the feedback, Dean. It really turned out well and the feedback so far from everyone has been extremely positive so I’m thrilled about that. So glad you participated and won some great giveaways, too!

  9. Suzanne Brown on June 1, 2018 at 1:33 pm

    Great event! I loved KatBiggie’s info, the headline review tool from Coshedule, and the LinkedIn info from AJ Wilcox. There are so many great nuggets in all the guest experts you included. Thanks for putting this on.

    • Rachel Thompson on June 3, 2018 at 1:13 pm

      Thank you, Suzanne! That feedback will help me with future posts as well as planning for next year and my chat schedule. x

  10. Cynthia Herron on June 1, 2018 at 1:40 pm


    Thanks so much for the tremendous effort that went into NaNoProMo. What a wealth of information!

    Though I’m heading down the traditional path for now, I’m always open to new opportunities. NaNoProMo offered fabulous insights for both indie and traditionally pubbed authors. Thank you!

    Waving from the Ozarks! (…Where, today, it’s a pleasant 95 and a steam bath.)

  11. Horace Williams Jr on June 1, 2018 at 6:34 pm

    Thank you for putting this together Rachel. The insights from everyone have provided us with a wealth of knowledge. I thoroughly enjoyed your 30-day challenge book as well. I look forward to diving into the PDG. Thanks again for all your efforts. Have a wonderful weekend, and God bless.

    • Rachel Thompson on June 3, 2018 at 1:11 pm

      Thank you, Horace! Appreciate your feedback on this series and my book. Be well!

  12. Michael J Melville on June 1, 2018 at 8:05 pm

    I feel there is no one perfect marketing type that will work for every author. Maybe I just stated the obvious though lol. There are so many great articles listed above so I made sure I saved on my laptop so I can use it for quick reference.

    Also, just a quick S/O to Rachel for putting together a fantastic month of #NanoPromo I learned a lot this month about what I am doing right and fantastically wrong.

    • Rachel Thompson on June 3, 2018 at 1:12 pm

      Thanks, Mike! There will be a PDF for a free download so look forward to that soon. Glad you found it all so helpful. x

  13. Tom Reid on June 2, 2018 at 2:09 pm

    The effort you (and Emilie) put into this shows. Such an amazing amount of content and free advice for ANY writer at ANY stage of their author journey; just sitting there ready to be captured and put to good use immediately. Can’t imagine anyone who is serious about their writing would pass up the opportunity presented here. Considerable congratulations and thanks for all that you did to put this month together, and also to the many generous authors and advisors who not only gave away their wisdom, but many tangible items to further the cause of quality writing and publishing. And the best part – it’s not too late. ANyone can join the weekly chat and gain valuable information week by week. Thanks for all you have given to the profession of writing and book marketing, and your favorite social cause. Well done.

    • Rachel Thompson on June 3, 2018 at 1:13 pm

      Thank you, Tom! I really appreciate your feedback on this effort as well as during chats. You have a lot of insights to add which I dearly appreciate. x

  14. Dena Garson on June 3, 2018 at 2:00 pm

    Thanks so much for this month’s posts!!! So much helpful info in one place.

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