Finish writing our incredible book. Get it prepped for publishing. Load to Amazon. Miracle pixie dust… boom, bestseller status, and LOADS of sales!
What is most likely to happen – everything up to the load to Amazon part and then a trickle of sales. Maybe a good number around the initial launch if we use a launch team and did some promotion. But it probably wasn’t enough, unless you’re already an established author with an established platform and readers.
Selling books is hard work until you’re an established author with a following or in a genre of voracious readers.
THRU MAY 15
Enter this massive Rafflecopter giveaway!
Once you finish your book, you need to ask, do you have an engaged audience that is ready to buy it? What are your expectations for your launch day? 5 books sold? 5000 books sold?
Do you know that statistically speaking, if you want to sell 5000 books during the first week of launch, you either have to invest HEAVILY in marketing and promo opportunities, OR you’re going to need an email list or engaged group of over 25,000?
Most first-time authors who do not have a significant author platform will sell less than 500 books in the lifetime of their book.
In fact, most self-published authors will sell less than 100 print books in the lifetime of their book. To put things in perspective, to make it onto any of the LISTS (NY Times, Wall Street Journal, USA Today) – you have to have MORE than 5,000 sales across multiple platforms – ie, Kindle, Nook, and iBooks – in ONE WEEK.
Low sales for most authors is far more of a reality than earning thousands a month from Amazon sales. But… this doesn’t have to be your story. While a good marketing strategy is definitely going to help you increase those numbers, the reality is the key to that strategy is growing a readership and fans of your work.
Growing an author platform, as they call it.
It is the places you show up and where people can find you. Your website, your social media, your email list. It’s your followers. It’s your people.
They might be on your email list, follow you on Twitter, or be a member of your Facebook group. They like to read your blog posts, your books, your Facebook updates. And here’s the kicker – not even all of them will buy your book.
However, statistically speaking, the ones who actually join your email list and open your emails are the best shot you have (beyond your family and best friends, who, realistically speaking aren’t even a ‘sure thing’) at buying your books.
Just putting your book on Amazon is not enough. You must grow an audience, build an email list, and have people to tell about your books, who will tell more people. You have to get your book in front of READERS.
I see a lot of writers spending a ton of time showing up in groups for writers – which is great when you need to learn the ins and outs of writing and publishing your book. But generally speaking, those people are NOT your target audience. So make sure you spend time in front of the people who want to read your book.
Steps to building your author platform:
Identify your ideal audience – do your research here and make sure you have this part nailed!
Create appealing content
Seek out opportunities for visibility
You want to start creating a buzz very early on. (But don’t worry, if you didn’t, you can still catch up!) A consistent practice of doing this will help you enjoy the sweet success of sales on launch day!
One 30-minute coaching session with Write.Publish.Sell.
(a $125 value)
Want to win this giveaway? Simply leave a comment WHY below!
All comments must be left prior to midnight on Thursday, May 14th, 2020 in order to be eligible to win. Winners for the week announced on Friday, May 15th.
Alexa Bigwarfe is a USA Today Best-Selling author, and author coach/publishing shepherd through her company Write|Publish|Sell. Alexa enjoys providing advice on building your author platform on her Author Daily Minute Daily Skills briefing on Amazon Alexa (https://alxa.me/alexa ). Join her 5-day Author Platform Growing Challenge at http://writepublishsell.co/grow for more action steps to grow your author platform.
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Rachel Thompson is the author of newly released BadRedhead Media 30-Day Book Marketing Challenge: How to energize your book sales in a month - created to help authors market their book. She is also the author of Broken Places (one of IndieReader's "Best of 2015" top books and 2015 Honorable Mention Winner in the San Francisco Book Festival), and the multi award-winning Broken Pieces, as well as two additional humor books, A Walk In The Snark and Mancode: Exposed. She owns BadRedhead Media, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in The Huffington Post, IndieReader.com, The San Francisco Book Review (BadRedhead Says…), 12Most.com, BookPromotion.com, and Self-Publishers Monthly. Not just an advocate for sexual abuse survivors, Rachel is the creator and founder of the hashtag phenomenon #MondayBlogs and two live Twitter chats: #BookMarketingChat (co-hosted with TheRuralVA, Emilie Rabitoy) and #SexAbuseChat, co-hosted with C. Streetlights and Judith Staff. She hates walks in the rain, running out of coffee, and coconut. She lives in California with her family.
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