Book Marketing
How to Create a Successful Media Campaign by guest @Girl_Who_Reads
One of the first conversations I have with a new client is what their marketing plans are in regard to media appearances. Often times, the author is unsure how to go about getting media attention and therefore puts it on the back burner. Follow these three steps for creating a media campaign to get your…
Read MoreWho is the Reader You Save Every Night by guest @EAWwrites
Write to market. I don’t think any of us have stepped a toe in an author community without that phrase du jour blasted as the secret to success. I define success a little differently than six-figures a year, by the way. To me, the secret of success is publishing profitably year after year. That’s a…
Read MoreWhat is FREE #NaNoProMo and How Can It Help YOU Sell More Books?
Many of you are familiar with #NaNoWriMo (National Novel Writing Month) held every November) to inspire writers to write books. There’s even #NaNoEdMo (National Novel Editing Month) every March to help writers edit the book they wrote in November). I researched and realized there was no book marketing specific month, and because ya know, I have nothing…
Read More4 Ways You Can Make Time to Blog Right Now
Time, writers say, is the biggest challenge when it comes to blogging. We are writing books. We are marketing books. We are thinking about marketing books. We are parents, spouses or significant others, single parents, workers bees, pet puke cleaner-uppers, grocery-shoppers, housekeepers, laundry-do-ers, mental illness sufferers/survivors, advocates, and the beat goes on. Time is a real issue,…
Read MoreHow to Create Pre-Launch Buzz for Your Book Right Now
In a previous post, I discussed how to pre-market your book and create buzz. Many writers are tentative about this process: how can I market a book that doesn’t exist yet? Oh, but you can, and today I’m going to share with you: specific, practical ways to do exactly that, when to start, and the…
Read MoreReady for a Social Media Clean-Up? Here’s How To Go About It
It’s the end of the year, so why not take a little downtime (haha, what’s that) and clean up your author bios and social media accounts? Is it worth the time? Well, let me put it this way: don’t you want to connect with readers, aka people who will buy your book? Additionally, clean up…
Read MoreThis is How to Talk about Your Book by guest @PaulGeigerSpeak
I’m pleased to welcome Paul Geiger, professional speech coach, voice artist and performer, and now author of Better Business Speech: Techniques and Shortcuts for Public Speaking at Work, to the blog today to discuss top ways to talk about your book, whether in real life, interviews, conferences — and some general public speaking tips we can…
Read MoreThis Twitter Guide Will Make You See What You’re Doing Wrong And How To Make It Right
Twitter is a terrible selling channel… IF your goal is to spam your book links up there and hope for the best. Most writers write their book and then realize, oh hey, there are millions of potential readers just waiting to buy my book. I’m gonna tell them all about my book by repeatedly sharing…
Read MoreHow To Get Your Book Reviewed Now by @sugarbeatbc
“How do I get book reviews?” The never ending question of how authors get reviews for their books seems to dominate author Facebook groups and other author forums. It seems to be the topic of tweets, Facebook posts, and in fact, I suspect, consumes the valuable writing time of many authors. Experts disagree on the…
Read MorePodcasts are Trending. Here’s How to Start Now
Podcasts have steadily gained popularity over the past few years with more people looking for on-the-go entertainment as they multitask through hustle and bustle of daily life. #BookMarketingChat (read our entire Book Marketing Chat summary here) guest Rachel Moore shared her tips for authors looking to start their own podcast. Podcast Format The first step…
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