Branding
To Build or Not to Build by guest Daryl Rothman (@drothmanwrites)
Please welcome my fellow Booktrope author and speaker Daryl Rothman to the blog as he shares about why authors should build their writer platform. I hear it less frequently, but I still hear it: I don’t need to mess with any of that stuff—that’s an agent’s job. Let me just write. The “stuff” in question…
Read MoreHow Do You Build An Audience Before You Have A Product? A Pre-Marketing Guide
*Updated December 2016* I asked my Facebook friends last week what confused them the most about author marketing and social media. So for the next several weeks, myself, and several esteemed guests will be answering those questions for you! Thank you to all who answered. Here’s the first question: Many aspiring authors or bloggers…
Read More‘Brand’ Is Not A Four Letter Word by guest @DVinjamuri
I couldn’t be more pleased to hand the floor over to branding expert, Forbes writer, professor of social media, published author and all-around cool dude, David Vinjamuri. Since branding seems to be one of those elusive concepts many people discuss but few understand, I asked him to elaborate on it for us: authors. ‘Brand’…
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