Archive for March 2013
How NOT To Sell Your Book On Twitter!
How NOT To Sell Your Book On Twitter When I was a pharma rep (for fifteen years but recovered now, thank you), we would joke with each other about making ‘radio’ calls. Calls so quick, the same song would still be playing on the radio when you got back in the car. Some…
Read More3 Tips To Help You Contact Book Reviewers
3 Tips To Help You Contact Book Reviewers! Despite multiple articles on this topic, I still see authors every day begging, pleading, and spamming their books to people on social media who: Are not their demographic Aren’t reviewers or book bloggers Don’t read that genre. Let’s deconstruct. DEMOGRAPHIC Do you…
Read MoreWhy PRODUCT Is The Most Important Part Of Your Platform
Why Product Is The Most Important Part Of Your Platform In my last article, I discussed an overview of the four Ps of marketing and how this applies to authors: product, place, promotion, and pricing. Today, I’m going to focus solely on the most important component: product. Your book is your product.…
Read More4 Top Tips for Creating A Spectacular Author Platform
4 Top Tips for Creating A Spectacular Author Platform What is this platform thingy people keep talking about? Why do people use this term? Many authors are thoroughly confused by how to start marketing their work (whether it’s a blog or book – any genre). Let’s deconstruct. MARKETING PLATFORM According to well-known marketing definitions (and pulled…
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