Archive for April 2016
Branding 101 For Authors: What you Need to Know
(Updated June 2019) I want to discuss a basic concept that seems to confuse most authors: branding. Branding sounds like one of those scary, nebulous marketing terms that threaten to suck out your soul or turn you into The Borg. It’s not. Branding really comes down to managing expectations. Let’s deconstruct. **Note: This discussion does…
Read MoreThree Reasons Why Branding Shouldn’t Make You Lose Your Sh*t by @CStreetlights
Three Reasons Why Branding Shouldn’t Make You Lose Your Sh*t If you’re like me you were probably resistant to the idea of “building your brand.” A lot of writers are – no judgment here. In fact, tell me if any of this sounds familiar: “I don’t want to become fake to my readers.” “I…
Read MoreIs Your Use of Social Media Marketing Efficient? by @wendygarfinkle
Being a published author means stepping into the world of marketing, specifically, online social media marketing. Yes, there abound opportunities for in-person marketing – book launches, author readings, book fairs, author/reader mingling events…and the list goes on. But most of us cannot afford the money or time needed to attend most of the in-person author…
Read More10 of the Easiest Ways to Take Your Book From Novice to Number One! by @lisadouthitww
Please welcome my guest, Gravity Imprint author Lisa Douthit, who wrote Amazon’s #1 bestselling book, Wellness Warrior – Fighting for Life in Fabulous Shoes, is a cancer survivor and Integrative Health Consultant who is passionate about healing from all perspectives. Writing is an art form. So is book marketing. I’m no expert at either. I’m an Integrative Health…
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