How To Effectively Grow Your Author Platform By Guest @KatBiggie

By Rachel Thompson | #NaNoProMo

May 26
How To Effectively Grow Your Author Platform By Guest @KatBiggie via @BadRedheadMedia and @NaNoProMo

You’ve finished your book – your baby, your passion, and now you’re ready to publish and market.

But are you really? Do you have an engaged audience that is ready to buy it? What are your expectations for your launch day? 5 books sold? 5000 books sold? Do you know that statistically speaking, if you want to sell 5000 books during the first week of launch, you either have to invest HEAVILY in marketing and promo opportunities, OR you’re going to need an email list or engaged group of over 25,000?

If you don’t have an email list of 25,000 or a Facebook group – and I stick to group not Facebook fan page, (although it’s certainly helpful to have a fan base of at least 25,000), it doesn’t mean you can’t have a successful book launch. It just means you need to adjust your expectations accordingly.

Most first-time authors that do not have a significant author platform will sell less than 500 books in the lifetime of their book. In fact, most self-published authors will sell less than 100 books. This doesn’t have to be your story. While a good marketing strategy is definitely going to help you increase those numbers, the reality is, you need an author platform.

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What is an Author Platform?

It’s your fan base. It’s your followers. It’s your people. They might be on your email list, follow you on Twitter, or be a member of your Facebook group. They like to read your blog posts, your books, your Facebook updates. But not even all of them will buy your book. However, statistically speaking, the ones who actually join your email list and open your emails are the best shot you have (beyond your family and best friends, who, realistically speaking aren’t even a ‘sure thing’) at buying your books.

A common misunderstanding among new and unpublished authors is that once you’ve published your book and made it available through Amazon, IngramSpark, and other places, people will just automatically be able to find and purchase your book. There are so many writers who just hit publish and assume that the sales will find them.

This is a huge misunderstanding that leads to high levels of disappointment. If you haven’t done the work in preparing the target audience and growing your author platform to create a group of people who are ready and willing to buy your book, launch day may be terribly anticlimactic.

How Do You Build This Author Platform?

  1. Start Early – as soon as you know you’re going to write a book, start building the structures to allow people to find and follow you. A website, a Facebook page, a Twitter account. You don’t have to be EVERYWHERE but you do need to put down some roots and start growing something.
  2. Identify WHO your book is written for. This is so key. You must know who your target audience is. If you don’t know who you are trying to reach with your book, story, advice, self-help, I assure you, marketing will be a nightmare for you. This is a step so many authors completely overlook, yet, it will make such a massive difference in your outcome. Spend some time thinking about WHO the ideal person is for your book. If you’d like to learn more about this topic, I have an entire video presentation on how to identify your target audience at http://writepublishsell.co/target-audience.
  3. Create content that is appealing to your target audience and encourage them to get on your email list with a fantastic lead magnet. Or invite them to join your Facebook group. Or both. But the email list (as long as it’s being used!) is still the #1 marketing tool. The key is – whatever you use to get them on the list, and whatever you send to them need to be relevant to the topic you’re writing your book about. Or at least not completely unrelated. If you’re building a list for people who love to talk about gardening, they probably are not going to be interested in a book about how to teach your children computer coding. They might… but it’s unlikely.
  4. Seek opportunities for visibility: podcasts, online summits, online conferences, newsletter exchanges, anything like that that will get you in front of someone else’s audience who has the same target audience. If you’re writing a book about vampires, it does no good to do a newsletter swap with somebody who’s writing a book about controlling diabetes. This goes back to knowing your target audience and choosing opportunities that are related. Fiction authors certainly have more flexibility in this area, but you still have to have a basic understanding of who generally reads the genre you’re writing.

#NaNoProMo Day 26: How To Effectively Grow Your Author Platform By Guest @KatBiggie - and be sure to comment to win a free consultation with Alexa (Value $125)!

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There are many ways you can tackle the platform growth, and if you feel overwhelmed by the process, I’d love to help you brainstorm and come up with a plan. I leave you with one last thought. It does no good to spend money to build a massive platform that is not interested in what you’re trying to sell. So paying for page likes, paying for followers, and creating appealing lead magnets just for the sake of building an email list don’t make any sense. Take that time and energy and invest it in learning about YOUR target market and how you appeal to them.

1000 raving fans is better than 1,000,000 who don’t care anything about you or your book.

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Day 26 Giveaway

Alexa is offering a 30 minute 1-on-1 consultation (Value: $125). Be sure to comment below for your chance to win!

Alexa Bigwarfe...

…is a wife, mother, author, author coach, speaker, and publisher. Her writing career began after her infant daughter passed away at 2 days old.

She has published numerous books of her own and for many other writers and entrepreneurs through her author coaching and publishing business writepublishsell.co and hybrid-publishing company Kat Biggie Press (katbiggiepress.com). Kat Biggie Press is dedicated to sharing women’s works of inspiration, self-help, and books that make the world a better place. Join her 5-day Author Platform Growing Challenge at writepublishsell.co/grow.

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You can find her on

Facebook @WritepublishsellLLC

and on

Twitter @katbiggie

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About the Author

Rachel Thompson is the author of newly released BadRedhead Media 30-Day Book Marketing Challenge: How to energize your book sales in a month - created to help authors market their book. She is also the author of Broken Places (one of IndieReader's "Best of 2015" top books and 2015 Honorable Mention Winner in the San Francisco Book Festival), and the multi award-winning Broken Pieces, as well as two additional humor books, A Walk In The Snark and Mancode: Exposed. She owns BadRedhead Media, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in The Huffington Post,  IndieReader.com, The San Francisco Book Review (BadRedhead Says…), 12Most.com, BookPromotion.com, and Self-Publishers Monthly. Not just an advocate for sexual abuse survivors, Rachel is the creator and founder of the hashtag phenomenon #MondayBlogs and two live Twitter chats: #BookMarketingChat (co-hosted with TheRuralVA, Emilie Rabitoy) and #SexAbuseChat, co-hosted with C. Streetlights and Judith Staff. She hates walks in the rain, running out of coffee, and coconut. She lives in California with her family.

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(18) comments

Lexi May 26, 2018

This is just terrifying! I’m 3 months away from publishing my first book and drowning. Help!

Reply
    Rachel Thompson May 26, 2018

    Hi Lexi — okay, breathe. That’s the first step. 🙂

    Both Alexa and I have tons of helpful advice on our blogs (read through this entire month of #NaNoProMo posts alone to read tons of great expert advice as well from lots of experts).

    My book The BadRedheadMedia 30-Day Book Marketing Challenge gives you 30 days of assignments which will help you set up your author platform in easy to understand steps (in both ebook and print form).

    Don’t panic — you still have time to start connecting with readers and create your author brand. You CAN do this. It will be work yet it’s totally doable!

    Reply
D.Avery May 26, 2018

I have a friend who asks everyone for advice and even when the responses are solid and consistent, she doesn’t follow good advice if it’s not something she really wants to do.
This informative article is filled with good advice…. sigh.

Reply
    Rachel Thompson May 26, 2018

    D., that’s really why I started this entire month of #NaNoProMo — here are tons of experts with amazing advice that WORKS. They are even offering their books, guides, tips, and giving away their time FREE. I mean, wow, right? And yet there are many authors who aren’t participating, or who simply tell me it’s just too overwhelming so they aren’t getting involved.

    It’s not easy work to succeed as an author. It’s a business, and to succeed we must be smart about it. Writing a book is hard work — yet it’s only one small part of it. Book marketing has always been part of the publishing BUSINESS. That’s the reality.

    Reply
Dana Lemaster May 26, 2018

Rachel and Alexa, thanks for an extremely helpful post. Just writing that first novel is a huge endeavor-it’s tempting to put off promotion entirely. Your post helps to explain why this is a bad move and also gives practical steps for creating a plan that works.

Reply
Lisa A. Listwa May 26, 2018

I’ve already learned a lot from hanging around where Alexa is. I always appreciate her straightforward, no-fluff approach to doing things. Simple and practical works for me.
And this bit is really encouraging – You don’t have to be EVERYWHERE but you do need to put down some roots and start growing something. That’s comforting to me because having ALL THE SOCIAL MEDIA feels very overwhelming. Concentrating on just one or two to start helps ease that feeling.

Reply
Tom May 26, 2018

With so many programs and social media platforms, it is unlikely that you will just find a critical mass of supporters on just one. You need to spread yourself out without spreading yourself too thin. Do a few things well rather than too many things poorly. I am very active on Twitter and a couple professional platforms. I have LinkedIn, but I am not managing it well presently. I’ve gotten my newsletter back on track and have started a series of monthly webinars. For now, I’m staying away from other platforms until I get LinkedIn chugging along properly. Sure, I have podcasts, special webinars, targeted outreach, and many other things in the plan. And I am bringing along some help now. Target is to get LinkedIn functioning more productively before opening new avenues.

Reply
Kelly Wilson May 26, 2018

I’m starting on my 5th book and thinking and planning the marketing for this currently untitled work. This article was so timely, thank you.

Reply
Daniella Shepard May 26, 2018

While I have a good idea of my target audience, I definitely need to spend more time cultivating readers in that group. Thanks for the article, great advice!

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Dylann May 26, 2018

Wow…I definitely need to get cracking on this! Thanks for the great tips!

Reply
Iola May 26, 2018

I’m not yet published, and I’d definitely echo the importance of focusing on target reader (or genre – one is often an approximation of the other).

I’ve taken part in a couple of list-building promotions, but continue to find the people who’ve signed up directly on my website are the most engaged. So I’d definitely echo your final point – there is no point in paying for likes or follows. Organic growth is better.

Reply
Lissa Johnston May 27, 2018

As with most things related to writing, I’m doing everything backwards. I’m in the process of reverse-engineering this strategy to fit the project I’m working on now. At least I can focus on engaging with my target audience now that most of the other platform pieces are finally coming together. Oh and btw the link to your target audience video is broken but is this the same video? http://writepublishsell.co/growing-your-target-audience/

Reply
Claire Gem May 28, 2018

Great article, but the link for the video on how to find your target audience doesn’t work! I’m very interested in this information. Can you help?

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Dena Garson May 29, 2018

I’m afraid that I am the author who writes a little bit of everything in the romance genre. AND I don’t write series. I find it difficult specialize my marketing because my audience varies with each new book. *sigh*

Reply
Tammi Terrell Morris May 29, 2018

Thanks for this information! Can’t
wait to read more from you.

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Sharon May 29, 2018

Great tips! I wished I had met you before I published my book with someone else!

Reply
Tammy L Kennington May 29, 2018

Thank you for the insight and advice. I’ve been working on platform for a few years and haven’t made much traction. This is very helpful! Sincerely, Tammy

Reply
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