You’ve finished your book – your baby, your passion, and now you’re ready to publish and market.
But are you really? Do you have an engaged audience that is ready to buy it? What are your expectations for your launch day? 5 books sold? 5000 books sold? Do you know that statistically speaking, if you want to sell 5000 books during the first week of launch, you either have to invest HEAVILY in marketing and promo opportunities, OR you’re going to need an email list or engaged group of over 25,000?
If you don’t have an email list of 25,000 or a Facebook group – and I stick to group not Facebook fan page, (although it’s certainly helpful to have a fan base of at least 25,000), it doesn’t mean you can’t have a successful book launch. It just means you need to adjust your expectations accordingly.
Most first-time authors that do not have a significant author platform will sell less than 500 books in the lifetime of their book. In fact, most self-published authors will sell less than 100 books. This doesn’t have to be your story. While a good marketing strategy is definitely going to help you increase those numbers, the reality is, you need an author platform.
It’s your fan base. It’s your followers. It’s your people. They might be on your email list, follow you on Twitter, or be a member of your Facebook group. They like to read your blog posts, your books, your Facebook updates. But not even all of them will buy your book. However, statistically speaking, the ones who actually join your email list and open your emails are the best shot you have (beyond your family and best friends, who, realistically speaking aren’t even a ‘sure thing’) at buying your books.
A common misunderstanding among new and unpublished authors is that once you’ve published your book and made it available through Amazon, IngramSpark, and other places, people will just automatically be able to find and purchase your book. There are so many writers who just hit publish and assume that the sales will find them.
This is a huge misunderstanding that leads to high levels of disappointment. If you haven’t done the work in preparing the target audience and growing your author platform to create a group of people who are ready and willing to buy your book, launch day may be terribly anticlimactic.
#NaNoProMo Day 26: How To Effectively Grow Your Author Platform By Guest @KatBiggie - and be sure to comment to win a free consultation with Alexa (Value $125)!
There are many ways you can tackle the platform growth, and if you feel overwhelmed by the process, I’d love to help you brainstorm and come up with a plan. I leave you with one last thought. It does no good to spend money to build a massive platform that is not interested in what you’re trying to sell. So paying for page likes, paying for followers, and creating appealing lead magnets just for the sake of building an email list don’t make any sense. Take that time and energy and invest it in learning about YOUR target market and how you appeal to them.
1000 raving fans is better than 1,000,000 who don’t care anything about you or your book.
Alexa is offering a 30 minute 1-on-1 consultation (Value: $125). Be sure to comment below for your chance to win!
…is a wife, mother, author, author coach, speaker, and publisher. Her writing career began after her infant daughter passed away at 2 days old.
She has published numerous books of her own and for many other writers and entrepreneurs through her author coaching and publishing business writepublishsell.co and hybrid-publishing company Kat Biggie Press (katbiggiepress.com). Kat Biggie Press is dedicated to sharing women’s works of inspiration, self-help, and books that make the world a better place. Join her 5-day Author Platform Growing Challenge at writepublishsell.co/grow.
Rachel Thompson is the author of newly released BadRedhead Media 30-Day Book Marketing Challenge: How to energize your book sales in a month - created to help authors market their book. She is also the author of Broken Places (one of IndieReader's "Best of 2015" top books and 2015 Honorable Mention Winner in the San Francisco Book Festival), and the multi award-winning Broken Pieces, as well as two additional humor books, A Walk In The Snark and Mancode: Exposed. She owns BadRedhead Media, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in The Huffington Post, IndieReader.com, The San Francisco Book Review (BadRedhead Says…), 12Most.com, BookPromotion.com, and Self-Publishers Monthly. Not just an advocate for sexual abuse survivors, Rachel is the creator and founder of the hashtag phenomenon #MondayBlogs and two live Twitter chats: #BookMarketingChat (co-hosted with TheRuralVA, Emilie Rabitoy) and #SexAbuseChat, co-hosted with C. Streetlights and Judith Staff. She hates walks in the rain, running out of coffee, and coconut. She lives in California with her family.
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