Posts by Rachel Thompson
How Did I Get So Many Reviews Of ‘Broken Pieces?’
I’m asked this question quite a bit. I released my third book, Broken Pieces, last December, and as of today I have 140 reviews on Amazon. Did I wave my magical redhead wand? No. Did I pay for reviews? NEVER. So how did I do it? Betareaders. Okay, and maybe a little bit of magical…
Read MoreHow A Great Twitter Bio Can Net You More Followers…and Sales!
Someone asked me recently to go back to some easy basics about Twitter. I thought that would be too easy until someone on Facebook asked me what an avatar was, or how to choose a file for their bio. Because I don’t want this to be too easy, I’ll throw in advanced tips to help…
Read MoreThe ‘Secret’ To A Successful Virtual Book Tour by guest @PandoraPoikilos
Please welcome Pandora Poikilos, owner of Orangeberry Book Tours. People either aren’t familiar with the book tour concept or don’t quite understand it, so I asked Pandora to share her insights! The ‘Secret’ to A Successful Virtual Book Tour by Pandora Poikilos Ever since self-publishing has become accessible, author services have also become increasingly…
Read MoreA Champagne Business Plan on a Beer Wallet by guest @JoeGiacalone
A Champagne Business Plan on a Beer Wallet By: Joseph L. Giacalone “Fail to plan, plan to fail,” is a maxim that I lived by in my nearly 21 years in the NYPD. If I didn’t work out every detail ahead of time, it could cost me or someone else their life. Not…
Read MoreFiction vs Nonfiction: Which Is Easier To Write?
I laugh when people say writing nonfiction is easier than fiction. There is nothing easy about writing, period. I tweeted that earlier this week and while most people agree, there are several MFA types who argued that writing fiction is much more difficult because an author must understand the mechanics of writing, the craft…
Read MoreCan We Ever Benefit From A Flame War? I Say…Maybe.
Is it possible to actually benefit from engaging in a flame war? I’ve always said no. The professional in me says walk away, take it off the net, block or avoid. Negativity doesn’t help anyone. And that’s been my story every since entering the fray back in 2008 when I started my author blog, RachelintheOC.com.…
Read MoreTaking Aim With Targeted Mailing Campaigns by guest @jimmoorman
Please welcome back to the blog marketer IRL and author Jim Moorman (Jamaican Flowers)! He continues his discussion on marketing by discussing targeting. My last article on target marketing focused largely around working to discover to whom you’ll be selling your books. What demographic or group of people will be the ones interested in…
Read MoreThe Psychology of Bad Reviews
The Psychology of Bad Reviews *I’m not a psychologist, nor do I play one on TV. Now that my third book, Broken Pieces, is out, I’ve experienced the highest of the highs (contacted by a few publishers to create a print version, several award nominations and an honorable mention, and 5-stars from Midwest…
Read MoreHow To Effectively NOT Sell Your Book
How To Effectively NOT Sell Your Book Last week I wrote about the three-step process to marketing your book. This week we focus on sales. First, let’s explain the difference between marketing and sales: Marketing is everything that you do to reach and persuade prospects. The sales process is everything that you…
Read MoreWhat’s the 3-Step Process to Marketing Your Book?
What’s the 3-Step Process to Marketing Your Book? I’m often asked, ‘When is the ideal time to start marketing my book?’ It’s a good question, but let’s go a bit deeper today. The question should not only be that, but also: how do I ensure I get the most sales when I do…
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