Posts by Rachel Thompson
Why All Authors Need Target Practice
Please welcome my favorite hottie (and brilliant marketer in real life), author Jim Moorman to the blog. He gives solid, practical advice for any author. Sit, Grasshopper. Learn from the marketing ninja dude. Oh, and purchase his book, Jamaican Flowers, on Amazon! *** One of my favorite people, the late Stephen Covey, said, “If the…
Read MoreWhat Is #MondayBlogs and Does It Work?
What Is #MondayBlogs and Does It Work? ‘Looking at millions of retweets and millions of non-retweeted ‘normal’ tweets, I found that non-retweets tended to contain more self-referential language than retweets. Not only does self-reference not lead to more followers, it also doesn’t lead to more retweets.’ ~Dan Zarrella, The Science of Marketing: When to Tweet,…
Read MoreInterview with @LornaSuzuki, Indie Author of Movie-Optioned ‘The Imago Chronicles’
I am honored to have bestselling indie author Lorna Suzuki here today! She’s not only a terrific author, her books have been optioned and are currently being made into a Hollywood movie. I couldn’t be more thrilled for her. Here’s her story: 1) Lorna, please share with us a little background about your bestselling…
Read MoreInvest In Your Book For Successful Sales
Invest In Your Book For Successful Sales First, do no harm. Or…sell a terrible book. Okay, I’m not a doctor nor do I play one on TV. However, I am an author and I’d love it if every author (no matter HOW you’re published) took this oath. Why? There’s so much…
Read MoreGoodreads Joins The Amazon Family. Now What?
Goodreads Joins The Amazon Family. Now What? by guest, top reviewer and Goodreads expert, Naomi Blackburn. Gotta say, I was a bit surprised to get a notice from Goodreads last week that it had been acquired by Amazon. Let me say that again…Amazon purchased Goodreads. I’ll be honest with the readers of this post:…
Read MoreHow NOT To Sell Your Book On Twitter!
How NOT To Sell Your Book On Twitter When I was a pharma rep (for fifteen years but recovered now, thank you), we would joke with each other about making ‘radio’ calls. Calls so quick, the same song would still be playing on the radio when you got back in the car. Some…
Read More3 Tips To Help You Contact Book Reviewers
3 Tips To Help You Contact Book Reviewers! Despite multiple articles on this topic, I still see authors every day begging, pleading, and spamming their books to people on social media who: Are not their demographic Aren’t reviewers or book bloggers Don’t read that genre. Let’s deconstruct. DEMOGRAPHIC Do you…
Read MoreWhy PRODUCT Is The Most Important Part Of Your Platform
Why Product Is The Most Important Part Of Your Platform In my last article, I discussed an overview of the four Ps of marketing and how this applies to authors: product, place, promotion, and pricing. Today, I’m going to focus solely on the most important component: product. Your book is your product.…
Read More4 Top Tips for Creating A Spectacular Author Platform
4 Top Tips for Creating A Spectacular Author Platform What is this platform thingy people keep talking about? Why do people use this term? Many authors are thoroughly confused by how to start marketing their work (whether it’s a blog or book – any genre). Let’s deconstruct. MARKETING PLATFORM According to well-known marketing definitions (and pulled…
Read MoreSuggestions for Writers when Contacting Amazon Reviewers by Amazon Top 10 Reviewer, guest @tunguz
Please welcome guest Dr. Bojan Tunguz — theoretical physicist (think Sheldon but more normal), Hall of Fame Amazon TOP 10 reviewer, super nice guy I connected with on Twitter and Google+. Wise words for any writer, reader, or reviewer. I have been writing reviews for Amazon for almost seven years. What started with a few…
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