Category Archives for "Guest Post"

Authors want book reviews. Positive reviews on sites like Amazon provide social proof and help potential buyers decide whether or not this is a book they want to read. Reviews and features on book blogs help spread the word about your book. Reviews are also a subtle form of self-promotion: tweeting “check out this great […]

I’m really excited to have AJ Wilcox of B2Linked.com with us today. AJ is the go-to guy to learn all about LinkedIn and how to use it as a lead-generation tool for anyone. I reached out to find out more about how authors can use it. LinkedIn is a channel most authors either don’t use or think […]

Book club marketing can yield lots of new readers for your book. All authors should consider the benefit of including questions within their book or on their website. Beyond that, various strategies can be employed to connect with book clubs. To help with that process, I’ve written a free 22-page booklet, An Author’s Guide to […]

Rachel thank you so much for inviting me to share on your blog for #NANOPROMO. Today I’d like to talk about something near and dear to my heart: Book Covers. I run Blondie’s Custom Book Covers, a unique book cover design service focusing on custom stock and original photography for book covers. I’m also an […]

I’ve been in publishing a long time – which doesn’t make me an expert, simply says I’ve tried lots of things. Some worked; some didn’t. Here’s a rundown. I began as one of many women writing genre fiction, and given that the publishers in that field did zero publicity, the buzz at conferences was, “Yes […]

As I meet writers online and at writer’s conferences, I hear misconceptions about social media. I’ve kept a list of them and decided to debunk these myths for you one-by-one. Let’s get started. Social Media Is Hard to LearnThis is the misconception that I most frequently hear among writers, especially authors who are about to […]

Am I the only one who hates a con artist? Okay, rhetorical. Do over. Am I the only one who recognizes a con artist when she sees one? That answer’s not so obvious, my friend. Prepare to learn there’s no Santa. We’ve been laughing at the dupe who gets flimflammed since forever. Bugs Bunny had […]

There is so much information available on tactics which authors can use to promote their books – including all the great advice here during #NaNoProMo – it’s easy to get overwhelmed. This can lead to you spreading your efforts too thinly and not being effective in any of your methods. Or, even worse, you’ll slump […]

Publishing today isn’t what it used to be. Authors can no longer sit back and expect their book to sell itself. More specifically, they can’t expect a publisher to sell a book for them. Indie authors have long known that when they type the words “the end” their job is only half finished. Now, traditionally […]

One of the first conversations I have with a new client is what their marketing plans are in regard to media appearances. Often times, the author is unsure how to go about getting media attention and therefore puts it on the back burner. Follow these three steps for creating a media campaign to get your […]