3 Tips To Help You Contact Book Reviewers

3 Tips To Help You Contact Book Reviewers!    Despite multiple articles on this topic, I still see authors every day begging, pleading, and spamming their books to people on social media who:   Are not their demographic Aren’t reviewers or book bloggers Don’t read that genre.   Let’s deconstruct.   DEMOGRAPHIC   Do you…

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Why PRODUCT Is The Most Important Part Of Your Platform

Why Product Is The Most Important Part Of Your Platform    In my last article, I discussed an overview of the four Ps of marketing and how this applies to authors: product, place, promotion, and pricing.   Today, I’m going to focus solely on the most important component: product.   Your book is your product.…

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How Do We Find Targeted Readers? 5 Top Tips!

5 Top Tips To Find Targeted Readers   Whether you’re a blogger, journalist, author, or small businessperson, you want people to read what you write. And with the popularity of social media, reaching readers has never been easier.   Or more challenging.   I’m asked at least once each day this question: How do I…

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TOP 5 LESSONS FROM BOOKEXPO AMERICA 2012 (BEA12)

TOP 5 LESSONS FROM BOOKEXPO AMERICA 2012 (BEA12)    I’m just home from #BEA12 (Book Expo America 2012) in New York City and I’d like to share with you a few insights and observations (beside the fact that their WiFi sucked):   1)   WHY INDIES MATTER was the first panel discussion I attended, hosted by…

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