Fiction vs Nonfiction: Which Is Easier To Write?

  I laugh when people say writing nonfiction is easier than fiction.  There is nothing easy about writing, period. I tweeted that earlier this week and while most people agree, there are several MFA types who argued that writing fiction is much more difficult because an author must understand the mechanics of writing, the craft…

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Why PRODUCT Is The Most Important Part Of Your Platform

Why Product Is The Most Important Part Of Your Platform    In my last article, I discussed an overview of the four Ps of marketing and how this applies to authors: product, place, promotion, and pricing.   Today, I’m going to focus solely on the most important component: product.   Your book is your product.…

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