Before You Follow Another Tweep, Read This!

By Rachel Thompson | Blog

Nov 08

Before You Follow Another Tweep, Read This!   

 

As someone who has done this social media thingy for a while, I’m asked frequently:

 

How do I find people on Twitter to follow?

 

You can find any number of articles on who, what, when, where and why’s to follow. What follows is what I’ve found effective as an author.

 

 

1) Use Search to find common interests. If you look at the top of any screen, you’ll find the Search window. If you’re interested in red kites, type in red kites. If you’re interested in psychological thrillers, type in that.

 

This sounds so obvious, but many people (new or not), don’t seem to be able to find the Search window.

 

2) Advanced Search. This is way cool and almost nobody knows about it. Click on Advanced Search and put in any number of criteria: keywords, hashtags, retweets, mentions, etc. It’s awesome!

 

3) Manage Flitter. I LOVE this app. I use the pro version simply because I’m managing many client accounts, but the basic service is still awesome for unfollowing eggs, nevertweeteds, inactives, and fakes. They also have a terrific Search function, either by account or tweet. I do this a few times a week.

 

I typically follow about 100 people every day. If they don’t follow back within a week, I dump em. It’s hard to be this brutal at first, but remember the 10% ratio: if you follow more than is following you by 10%, Twitter freezes your ability to follow more. This is how to get around that.

 

4) Keywords. This is your first assignment: What topics interest you the most? Who do you find fascinating? What is your business, service, or book?

 

Write a list. Don’t make it one hundred different things. I typically suggest six main keywords, six backups. For my author account, mine are: men, women, social media, relationships, sex, love, and loss. My backups are coffee, Nutella, vodka, blogging, writing, books, and publishing.

 

Why do this? This is the foundation of your branding. Find like-minded people with similar interests and you’re off! Tip: choose personal interests. Nobody wants to interact with a one-dimensional robot.

 

5) Celebs: Many people like to follow their favorite celebs on Twitter, for many reasons. Fine, whatever. Once you’ve followed 2,000 tweeps, Twitter imposes following limits as mentioned above. The point of creating an interactive following is not so people won’t follow you back and share your stuff. It’s so they will. Right? So unfollow The Jersey Shore gang as soon as you’re done here. Please, I beg of you.

 

6) Lists. When you follow someone interesting, see what lists they’ve created or that others have put them on. If those people seem relevant to you, follow them. I love lists because the work is already done for you.

 

Also: you can create your own lists, up to 20, with up to 500 people per list. That’s 10,000 tweeps. Even if you only follow a few hundred, you can still list many more people without following them! This is also another way to get around the Twitter imposed 10% limit.

 

7) Customers. Every tweep is a potential reader or client. Authors frequently ask: where do I find readers? Use every search engine possible – Twitter, Facebook, YouTube, Pinterest, Goodreads, and of course, Google – to look for potential readers. By genre, name, author, book club, etc. Also look for your genre. See what comes up.

 

The mistake I see many authors make is reaching out only to other writers (I did the same thing initially). And while writers do read A LOT, and we’re generally a supportive lot, we’re also not your target audience. You want to search for enthusiasts of your genre, right?  Try synonyms. Know your demographic.

 

8) Amazon. Not sure what your branding is but you know what genre your book is? Check out Amazon’s Tag Cloud (the most popular tags used by readers on Amazon). If you’re currently writing a book or already have one out, see which tags are BIGGER and darker. If your book fits into those tags, be sure you’re using them on your own Amazon page.

 

Even if you’re not a published author, I’ve found using the tag cloud helpful as a guide for blog topics. It’s really a microcosm of a macrocosm, if you will.

 

Finally, remember this: Twitter will not sell your book. It does however, increase your visibility and exposure. And that’s awesome.

 

 

 

That’s it for today. I hope you find this information useful and start implementing some of these changes right away. What did I miss? 

 

Got questions? Hit me here or email: BadRedheadMedia at gmail dot com. Want more of an author perspective? Check out RachelintheOC.com.

 

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About the Author

Rachel Thompson is the author of newly released BadRedhead Media 30-Day Book Marketing Challenge: How to energize your book sales in a month – created to help authors market their book. She is also the author of Broken Places (one of IndieReader’s “Best of 2015” top books and 2015 Honorable Mention Winner in the San Francisco Book Festival), and the multi award-winning Broken Pieces, as well as two additional humor books, A Walk In The Snark and Mancode: Exposed.

She owns BadRedhead Media, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in The Huffington Post IndieReader.com, The San Francisco Book Review (BadRedhead Says…), 12Most.com, BookPromotion.com, and Self-Publishers Monthly.

Not just an advocate for sexual abuse survivors, Rachel is the creator and founder of the hashtag phenomenon #MondayBlogs,  #BookMarketingChat (co-hosted with Melissa Flickinger) and #SexAbuseChat, co-hosted with certified therapist/survivor, Bobbi Parish all live Twitter chats.

She hates walks in the rain, running out of coffee, and coconut. She lives in California with her family.

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(62) comments

@Meetmyhusband November 8, 2012

Before You Follow Another Tweep, Read This! http://t.co/hGVR64Zr via @RachelintheOC

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Before You Follow Another Tweep, Read This First! http://t.co/GILpyrzV via @BadRedheadMedia #TwitterTips

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@GreatTwitTips November 8, 2012

Before You Follow Another Tweep, Read This First! http://t.co/vGEfBfGS via @BadRedheadMedia #TwitterTips: Before… http://t.co/q0S5kext

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Before You Follow Another Tweep, Read This! http://t.co/KEum7uNZ via @RachelintheOC

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Before You Follow Another Tweep, Read This! http://t.co/6f2EcoYH via @RachelintheOC

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Before You Follow Another Tweep, Read This! http://t.co/0yZWzGr3 via @RachelintheOC

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Greta van der Rol November 8, 2012

Excellent article. Thanks. There are some great ideas here.

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    Rachel Thompson November 8, 2012

    Thank you, Greta! My main goal is to help demystify Twitter and help people really use it as a the free marketing tool that it is.

    Reply
Bri Clark (@Bri_Clark) November 8, 2012

Before You Follow Another Tweep, Read This! http://t.co/iXqJeWzZ via @RachelintheOC

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Before You Follow Another Tweep, Read This! http://t.co/SMao1Czh via @RachelintheOC

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@arthos3 November 8, 2012

Before You Follow Another Tweep, Read This! http://t.co/1BZ6gKOB

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Before You Follow Another Tweep, Read This First! http://t.co/eZaJi7nx // holy moly — 250 views today. Thx guys!

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Before You Follow Another Tweep, Read This! http://t.co/6QoGcF7l via @RachelintheOC

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@AmberNorrgard November 8, 2012

Before You Follow Another Tweep, Read This! http://t.co/kWheU4aQ via @RachelintheOC

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@dehelen November 8, 2012

Before You Follow Another Tweep, Read This! http://t.co/GA4Yxa7a via @RachelintheOC

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Before You Follow Another Tweep, Read This! http://t.co/1hZN4rcL via @RachelintheOC

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@moulaybk November 9, 2012

Before You Follow Another Tweep, Read This! http://t.co/0mdAelJY via @RachelintheOC

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Before You Follow Another Tweep, Read This First! http://t.co/ooIY35ot via @BadRedheadMedia // 500 hits! #TwitterTips

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Before You Follow Another Tweep, Read This First! http://t.co/sSxl1zMD // holy moly — 250 views today. Thx guys!

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Before You Follow Another Tweep, Read This! http://t.co/VP8dZ9Qz via @RachelintheOC

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Before You Follow Another Tweep, Read This! http://t.co/LXDpZnuM via @RachelintheOC

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Before You Follow Another Tweep, Read This First! http://t.co/NX0Bg7CQ #TwitterTips #socialmedia

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@segubs November 10, 2012

“@mmangen: Before You Follow Another Tweep, Read This! http://t.co/PcjFRTVv via @RachelintheOC” WOW

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Excellent info as always. I’m so lazy with lists, but I’m trying to get better. 🙂

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@SarasotaPlants @RachelintheOC think there must have been a Twitter glitch. It’s def working now – check again? http://t.co/oBtEDENv

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Beth Garland November 10, 2012

I’m doing it all wrong! Outstanding information, Rachel. Thanks for sharing.

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    Rachel Thompson November 11, 2012

    Thx Beth! There’s definitely a learning curve, but this isn’t meant to tell you you’re doing it wrong; more to help you improve. thx for the feedback!

    Reply

Before You Follow Another Tweep, Read This First! http://t.co/UwJ5RuV9 #TwitterTips #socialmedia

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Before You Follow Another Tweep, Read This First! http://t.co/by70shS4 #TwitterTips #socialmedia

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Announcing #MondayBlog! November 14, 2012

[…] Before You Follow Another Tweep, Read This! […]

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[…] biggest mistake I see with authors on Twitter and Facebook is they are targeting other authors. Sure, authors read too. But too many people focus […]

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[…] biggest mistake I see with authors on Twitter and Facebook is they are targeting other authors. Sure, authors read too. But too many people focus […]

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Dianne Solberg (@Wxmouse) November 19, 2012

Before You Follow Another Tweep, Read This! http://t.co/h3ccNxrp via @RachelintheOC

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One of my top 3 most popular posts ever: Before You Follow Another Tweep, Read This First! http://t.co/qeb6aQzd via @BadRedMedia

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[…] Before You Follow Another Tweep, Read This! […]

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One of my most popular posts ever: Before You Follow Another Tweep, Read This First! http://t.co/A0X097tc #MondayBlogs

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@intheAMDay November 26, 2012

#MondayBlogs RT @RachelintheOC Before You Follow Another Tweep, Read This! http://t.co/XTWWGv0t

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Before You Follow Another Tweep, Read This! via @badredheadmedia http://t.co/i1ywKFUc

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#MondayBlogs Before You Follow Another Tweep, Read This First! http://t.co/GER46eQz via @BadRedheadMedia #TwitterTips

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#MondayBlogs Before You Follow Another Tweep, Read This First! http://t.co/gfAnUjBL via @BadRedheadMedia #TwitterTips

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Joe Brewer December 10, 2012

You have the best advice. Thanks!

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#MondayBlogs Before You Follow Another Tweep, Read This First! http://t.co/SdYVcbT4 via @BadRedheadMedia #TwitterTips

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#MondayBlogs Before You Follow Another Tweep, Read This First! http://t.co/8f88NxK7 via @BadRedheadMedia #TwitterTips

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[…] Before You Follow Another Tweep, Read This! RachelintheOCRachel Thompson aka RachelintheOC is a published author and social media consultant. Her two books, A Walk In The Snark and The Mancode: Exposed are both #1 Kindle bestsellers! When not writing, she helps authors and other professionals with branding and social media for her company, BadRedhead Media. She hates walks in the rain, running out of coffee, and coconut. Buy Now : A Walk in the Snark * Mancode: ExposedMore Posts – Website Follow Me:Share this:ShareGoogle +1FacebookStumbleUponRedditLinkedInTwitterEmailDigg .triberr_comment_system { margin: 10px 0 0 0; text-align: center; width:100%; } function resizeCommentsIframe(id, other_domain) { var iframe = document.getElementById(id); window.addEventListener('message', function(event) { if (event.origin !== other_domain) return; // only accept messages from the specified domain if (isNaN(event.data)) return; // only accept something which can be parsed as a number var height = parseInt(event.data) + 0; // add some extra height to avoid scrollbar iframe.height = height + "px"; }, false); } […]

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Before You Follow Another Tweep, Read This First! http://t.co/CNpEASif #TwitterTips

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Before You Follow Another Tweep, Read This First! http://t.co/4IuHbZWJ #TwitterTips

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Before You Follow Another Tweep, Read This First! http://t.co/jxJb1WA1 #TwitterTips

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Before You Follow Another Tweep, Read This First! http://t.co/2FTpSZag #TwitterTips

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Before You Follow Another Tweep, Read This First! http://t.co/6TxJd0Um #TwitterTips

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@RedPlaidMonkey December 20, 2012

Thx to @RachelintheOC for great tips! Before You Follow Another Tweep, Read This! http://t.co/2TBqC7T3 #writers #blogging

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@LibrarianSpecs January 5, 2013

Before You Follow Another Tweep, Read This! http://t.co/4HaDivba When Twitter blocks you from following: Manage Flitter app @JulieeJohnsonn

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@LibrarianSpecs January 5, 2013

@BadRedheadMedia Before You Follow Another Tweep, Read This http://t.co/4HaDivba … Manage Flitter app:When Twitter blocks you from following

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[…] Before You Follow Another Tweep, Read This! […]

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Before You Follow Another Tweep, Read This First! http://t.co/afbnpPon Find the people w/ the same interests as you!

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Before You Follow Another Tweep, Read This First! http://t.co/KNO19DT0 Find the people w/ the same interests as you!

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Before You Follow Another Tweep, Read This First! http://t.co/A7DjGb7I Find the people w/ the same interests as you!

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Before You Follow Another Tweep, Read This First! http://t.co/AouL2iFs Find the people w/ the same interests as you!

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@staceynash @virgboecker Here’s a blog post on it: http://t.co/lKJ7UHKTIF

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[…] Before You Follow Another Tweep, Read This! […]

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[…] Before You Follow Another Tweep, Read This! […]

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[…] Before You Follow Another Tweep, Read This! […]

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