3 Terrific Insider Email List Building Tips to Help Authors!
Joe Brewer asks what a fiction writer can offer as an email subscriber list-building giveaway that isn’t merch. Information? Special stories just for the subscriber? We hear you Joe, so we asked Bri Clark to join us with three awesome tips for building an email list for fiction authors.
Here is a brief overview of the tips in the video below:
- At the beginning and end of all of your books, have a link for readers to sign up for your eBook list.
- No Short Stories. Instead, offer a novella! People really respond to a novella, or a novella series. Make this exclusive to signing up for the email list. Switch it up, and do more than one a year. Don’t forget to share, share, share on social media. Make this exclusive to email sign ups.
- Use your research expertise to create resources for your audience. For example, if you are writing a book about running and you aren’t a runner, you definitely are going to have to research running. Create an infographic or tip sheet for people to download. On the sheet explain you gathered this info for your book titled_______, and include the link.
We hope these suggestions helped you! If you want to leave a question below, Rachel and Bri are happy to answer them.
About Bri Clark:
Bri Clark is a real example of redemption and renewal. Growing up penniless in the South, Bri learned street smarts while caring for her brother in a broken home. She watched her mother work several jobs to care for their small family. Once her brother could fend for himself, Bri moved on to a series of bad choices including leaving school and living on her own. Rebelliousness was a strong understatement to describe those formative years. As a teenager, her wakeup call came from a fight with brass knuckles and a judge that gave her a choice of shaping up or spending time in jail.
She took that opportunity and found a way to moved up from the streets. She ended up co-owning an extremely successful construction business. She lived the high life until the real estate crash when she lost everything. She moved west and found herself living with her husband and 4 kids in a 900 square foot apartment.
She now fills her time, writing, blogging, owning a publishing house, a marketing company, speaking on social media and sharing her southern culture. Her unique background gives her writing a raw sensibility. She understands what it takes to overcome life’s obstacles. She often tells friends, “I can do poor. I’m good at poor. It’s prosperity that I’m not used to.” Bri and her husband Chris live in Boise. Bri is known as the Belle of Boise for her true southern accent, bold demeanor and hospitable nature.