Archive for December 2016
How Will an Author Platform Make You a More Successful Author?
*Updated 2019* (This post is for those in need of understanding book marketing. We’re not here to discuss the craft and art of writing, which is another subject entirely, and something, I would hope, each author has spent many hours on already.) Every day I hear prickly, sometimes even angry authors, discussing the evils of…
Read MoreHow to Use Social Media Management Tools to Promote Your Book with guest @LilachBullock
Promotion, as an author, is a lot of hard work. Particularly as an indie writer, it can be very difficult to stand out on social media and grab potential readers’ attention. But, if you have a good tool to help you manage your social media, you can not only save a lot of valuable time…
Read More10 Tips To Up Your Book Marketing Skills Right Now
Many authors are intimidated by the thought of marketing their books. As I mention in this post on my blog recently, the concept of an author platform makes most writers run away or start talking to the dust bunnies in the corner. What Is Book Marketing Anyway? The basic premise of book marketing is this: write…
Read MoreHow To Best Optimize Your Blog Posts for SEO
When I talk with authors about optimizing their blog posts for SEO (Search Engine Optimization), most look at me as though I’m speaking in tongues. And maybe I am: SEO is a different language when you think about it. Authors aren’t socialized to learn this stuff. It’s only through understanding the importance of book marketing,…
Read MoreThis is How Writers Can Walk the Tightrope of Work and Life with @evatopialit
We’ve all heard about the need for a work/life balance. This isn’t a new concept. The proverb, “All work and no play makes Jack a dull boy,” first appeared in James Howell’s book of proverbs and was later popularized in such movies as The Bridge on the River Kwai and The Shining. Perhaps the need…
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