Spectacular LinkedIn Tips You Need to See by guest @WilcoxAJ

I’m really exciteSpectacular LinkedIn Tips You Need to See by guest @WilcoxAJ via @BadRedheadMedia and @NaNoProMod to have AJ Wilcox of B2Linked.com with us today. AJ is the go-to guy to learn all about LinkedIn and how to use it as a lead-generation tool for anyone. I reached out to find out more about how authors can use it.

LinkedIn is a channel most authors either don’t use or think they don’t need. AJ dispels that notion with these two short videos recorded JUST for #NaNoProMo (what a cool dude), and explains how you can put it to work for you in a few easy steps!

To learn more from AJ, take a look at his blog as well.

Linked In can be really helpful for your overall visibility and author platform.

The Importance of the LinkedIn Picture and Headline for Authors

In short this video, AJ covers these three main points on the importance of your LinkedIn profile:

  1. Your Image: Have it tight and close around your face. Find out why.
  2. Your Headline: aka, your value. What do you rock? What’s your experience? Find out what’s most important to highlight!
  3. Your Location: Find out why AJ suggests you pick the largest city you’re closest to (unless you’re promoting your small business).

Pro Tip: If you are promoting a book or event, put that on your profile during the promotion!  (See what I did for #NaNoProMo on my LinkedIn profile as an example).

3 Ways Authors Can Use LinkedIn to Promote Their Books

In the second video, AJ covers these three main points:

  1. Being Present: What are the best ways to connect with others? AJ explains.
  2. Finding Others: Specific tips on connecting you do not want to miss.
  3. Inbound Reach: Probably the most important advice in this video — what to share, how to share, and how your content can easily go viral!

Big props to AJ for creating this special ‘class’ just for #NaNoProMo! I learned a lot and hope you do, too.


Day 11 Giveaway

Spectacular LinkedIn Tips You Need to See by guest @WilcoxAJ via @BadRedheadMedia and @NaNoProMo

From Chris Syme, host of Smarty Pants Book Marketing Podcast and the queen of author marketing—I learn SO much from this brilliant lady. She offers several free online classes (and her premium classes are affordable and well worth the $$).

Chris has graciously donated four signed books to give away: two copies of each, The Newbie’s Guide To Sell More Books With Less Marketing and Sell More Books with Less Social Media.

Connect with Chris on Twitter, LinkedIn, and her site, CKSyme.com/online-classes.

Comment below for your chance to win a signed book!


  1. Dana Lemaster on May 11, 2018 at 7:44 am

    Thanks, Rachel and AJ for this post. I’m certainly guilty of underutilizing LinkedIn, largely because I’ve been working in screenwriting and writing a film review blog (it’s generally not an effective site for either area). Now that I’ve written a novel, I’ll give it another look-and the tips you provide will be a great help.

    • Rachel Thompson on May 11, 2018 at 9:27 pm

      I have many friends in the screenwriting and film community and they are pretty active on LI. It’s definitely worth taking another look!

  2. D.B. Moone on May 11, 2018 at 9:19 am

    Like several writers I have spoken to about LinkedIn, I never considered LinkedIn an option for authors/writers. AJ certainly dispelled my beliefs. Thank you, AJ! And thank you, Rachel! You are rocking the #NaNoProMo with amazing, knowledgeable guests that are providing valuable knowledge and insight.


    • Rachel Thompson on May 11, 2018 at 9:26 pm

      Thank you, Donna! I really appreciate all your support during this entire initiative. xx

  3. Cynthia Herron on May 11, 2018 at 10:06 am

    Welcome, AJ!

    Wow! THIS is gold! Learned some new things. Thanks so much for clarifying so many points.

    I do not automatically connect with those who send invites. Unlike some, I’m specific with my connections, as LinkedIn is a different medium, than, say, FB. A “professional clown” isn’t in my sphere of influence or working dynamic. Lol Certainly, I enjoy people and I’m an underdog-lover to THE core, but…LI is a professional network and this is where my professional connections hang out.

    And FANTASTIC tip about headshots. I mean…really. Does the scruffy-faced guy sipping a tall one and kicked back in a recliner actually think I’m going to trust him to handle my finances? *a-hem* :O The good-ol’ boys’ club might think that’s cool, but NOT professional, not in my target niche, and SOOO NOT connecting.

    Thanks for the fabulous tips and videos!

    And Rachel, you are soooo rockin’ this. Thank you!

    • Rachel Thompson on May 11, 2018 at 9:25 pm

      Thank you, Cynthia! I’m so glad you think so. I’m really thrilled to have AJ here today — he has LI locked down. I hope writers realize the importance of connecting with other publishing professionals on LI as well as READERS — readers have jobs (or are looking for them). LI is the perfect place to connect.

  4. Cynthia Harrison Novelist on May 11, 2018 at 11:28 am

    I let my Linked In lapse–big mistake! I didn’t think it was relevant to me, but now I see it is!

  5. Karen Hugg on May 11, 2018 at 5:47 pm

    Yes, me too, haven’t used LinkedIn much because my content is about gardening and travel and other non-work-related stuff. But I do need to look at it for novel promotion. Thanks so much for the post! Great info!

  6. Michael J Melville on May 11, 2018 at 6:45 pm

    LinkedIn is one of those social media sites that I just don’t really get at all. I have it and try to be on it but have no idea how to really make it further my career as a writer and novelist. This video was pretty helped and made think about how I can use it better. So, thanks.

  7. Lisa A. Listwa on May 12, 2018 at 7:41 am

    Oh, boy, do I need this. I admit I am not on LinkedIn and mostly because I just simply don’t know enough about it. My fault. Really never thought about it as being for anyone but job seekers. Thanks for these great videos to set me straight and get me moving.

  8. Dylann on May 12, 2018 at 10:00 pm

    Awesome info! I haven’t really thought of using LinkedIn but I’m going to look into it more now! Thanks!

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